Rascasse Audience Intelligence

Budweiser Target Market in United States

Budweiser has an estimated audience of 3.5M people in United States.

#2among Beer in United States#1005among brands in United States#586in Food & Beverages

The average Budweiser fan in United States is 39.2 years old, more male, and lives primarily in California.

By number of fans, Budweiser ranks #2 among the 437 objects in Beer in United States — 7.9× the group median.

Its fans are 1.2 years older than the group average of 38.0.

Women make up 40.2% of the fan base, 2.7 percentage points fewer than the group average.

Compared with the other 436 objects in Beer, Budweiser fans stand out for their interest in Los Angeles Angels of Anaheim, Wagyu and Pale lager.

Most fans live in California, Texas, Florida.

Top affinities include Los Angeles Angels of Anaheim, Wagyu, Pale lager, with strongest over-indexing on Los Angeles Angels of Anaheim (9.66× the country average).

Demographically, the Budweiser audience skews more male with an average age of 39.2, and over-indexes on personality traits such as Patriotism, Need for Security.

The typical Budweiser fan in United States is more male, around 39.2 years old, with strong Patriotism tendencies and a notable affinity for Los Angeles Angels of Anaheim.

Category: Food & Beverages · Type: Brand · Subtype: Beer

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
3.5M
in United States
Gender
40.2%♀
59.8% male
Age
39.2
average years
Country rank
#8945
among all objects in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Budweiser

40.2% are female, 59.8% are male, average age 39.2.

Fig. 02

Gender split

40.2%
Female
59.8%
Male
Demographic split for Budweiser audience in United States
MetricValue
Female40.2%
Male59.8%
Average age39.2
Estimated audience size3.5M
Fig. 03

Age distribution

Ø 39.2
average years
Age distribution of the Budweiser audience in United States
Age bracketShare%
16-2417%
25-3424%
35-4421%
45-5420%
55+17%
Fig. 04

Worldwide distribution

26.3%

of the worldwide Budweiser audience comes from United States.

Worldwide audience distribution share by country for Budweiser
CountryShare
United States26.3%
Brazil21.2%
India10.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Budweiser customers by region in United States
#RegionReachAffinity×
01Missouri~100K1.69×
02Nebraska~30K1.33×
03Mississippi~40K1.26×
04Iowa~40K1.24×
05Texas~300K1.22×
06North Dakota~10K1.20×
07Arkansas~40K1.18×
08South Dakota~10K1.14×
09New Mexico~30K1.13×
10Louisiana~50K1.12×
11Alabama~60K1.10×
12Kansas~30K1.10×
13West Virginia~20K1.09×
14Oklahoma~40K1.08×
15New Hampshire~10K1.08×
16Ohio~100K1.07×
17Illinois~100K1.06×
18Kentucky~50K1.06×
19Indiana~70K1.05×
20Arizona~80K1.03×
21Tennessee~80K1.02×
22Maine~10K1.02×
23Montana~10K1.02×
24Wisconsin~60K1.01×
25Wyoming~6K1.01×
26California~400K0.99×
27Colorado~60K0.96×
28Michigan~100K0.95×
29Idaho~20K0.95×
30Vermont~6K0.95×
31New York~200K0.93×
32North Carolina~100K0.93×
33Florida~200K0.92×
34South Carolina~50K0.92×
35Hawaii~10K0.92×
36Rhode Island~10K0.90×
37Georgia~100K0.89×
38Minnesota~50K0.89×
39Massachusetts~60K0.88×
40Connecticut~30K0.86×
41Alaska~6K0.86×
42New Jersey~80K0.85×
43Oregon~40K0.84×
44Nevada~30K0.84×
45Utah~30K0.83×
46Pennsylvania~100K0.81×
47Washington~70K0.81×
48Maryland~50K0.78×
49Virginia~70K0.77×
50Delaware~8K0.77×
Fig. 06

Affinity by region

Affinity by region — Budweiser, United States
0.77×1.00×1.69×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Budweiser audience vs. the country average
#·InterestCategoryAffinity×
01Los Angeles Angels of AnaheimSports9.66×
02WagyuFood & Beverages7.01×
03Pale lagerFood & Beverages6.80×
04National Women's Soccer LeagueSports6.37×
05Draught beerFood & Beverages5.39×
06Shohei OhtaniSports4.16×
07The Open ChampionshipSports3.23×
08Dump truckCars & Mobility2.80×
09PGA ChampionshipSports2.73×
10Buffalo Wild WingsFood & Beverages2.41×
11Advance Auto PartsCars & Mobility2.35×
12CBS SportsMovies & TV2.15×
13Texas RoadhouseFood & Beverages1.98×
14WingstopFood & Beverages1.87×
15Freight transportCars & Mobility1.82×
16AutoZoneCars & Mobility1.76×
17Eastern Time ZonePolitics & Society1.74×
18TexasTravel & Leisure1.64×
19BeerFood & Beverages1.60×
20Pizza HutFood & Beverages1.57×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Budweiser audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Budweiser audience vs. the country average · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.43×
Need for SecurityCONSERVATISM1.20×
Convenience OrientationPREMIUM1.18×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Budweiser audience vs. the country average · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.64×
MindfulnessBALANCE0.74×
CreativityOPEN0.74×
0×1.00× baseline2×
Appendix

Explore more audiences

More Beer audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Budweiser over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/budweiser-13145” · Methodology