Rascasse Audience Intelligence

NASCAR Fan Demographics in United States

NASCAR has an estimated audience of 23.9M people in United States.

#1among Motorsport in United States#19among events in United States#90in Sports

The average NASCAR fan in United States is 42.2 years old, more male, and lives primarily in North Carolina.

By number of fans, NASCAR ranks #1 among the 941 objects in Motorsport in United States — 30.3× the group median.

Its fans are 2.2 years older than the group average of 40.0.

Women make up 31.2% of the fan base, 4.7 percentage points more than the group average.

Compared with the other 940 objects in Motorsport, NASCAR fans stand out for their interest in Daytona International Speedway, Sunoco and Anthony Edwards.

Most fans live in North Carolina, Florida, Pennsylvania.

Top affinities include Daytona International Speedway, Greg Biffle, Kyle Busch, with strongest over-indexing on Daytona International Speedway (6.67× the country average).

Demographically, the NASCAR audience skews more male with an average age of 42.2, and over-indexes on personality traits such as Patriotism, Need for Security.

The typical NASCAR fan in United States is more male, around 42.2 years old, with strong Patriotism tendencies and a notable affinity for Daytona International Speedway.

Category: Sports · Type: Event · Subtype: Motorsport

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
23.9M
in United States
Gender
31.2%♀
68.8% male
Age
42.2
average years
Country rank
#1274
among all objects in United States
Fig. 01

Search interest · 12-month trend

+21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of NASCAR fans

31.2% are female, 68.8% are male, average age 42.2.

Fig. 02

Gender split

31.2%
Female
68.8%
Male
Demographic split for NASCAR audience in United States
MetricValue
Female31.2%
Male68.8%
Average age42.2
Estimated audience size23.9M
Fig. 03

Age distribution

Ø 42.2
average years
Age distribution of the NASCAR audience in United States
Age bracketShare%
16-2418%
25-3416%
35-4417%
45-5421%
55+28%
Fig. 04

Worldwide distribution

61.7%

of the worldwide NASCAR audience comes from United States.

Worldwide audience distribution share by country for NASCAR
CountryShare
United States61.7%
Canada3.7%
Japan2.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

NASCAR fans by region: top regions in United States
#RegionReachAffinity×
01West Virginia~300K2.23×
02North Carolina~1.5M2.13×
03Maine~200K1.81×
04South Carolina~700K1.73×
05Iowa~400K1.71×
06Vermont~80K1.70×
07Indiana~800K1.56×
08Tennessee~800K1.51×
09South Dakota~90K1.46×
10Wisconsin~600K1.40×
11Kentucky~400K1.38×
12New Hampshire~100K1.37×
13Virginia~800K1.33×
14Alabama~500K1.32×
15Pennsylvania~1M1.31×
16Ohio~1M1.23×
17Delaware~80K1.19×
18North Dakota~70K1.19×
19Michigan~800K1.12×
20Nebraska~200K1.08×
21Missouri~500K1.06×
22Wyoming~40K1.06×
23Georgia~800K1.05×
24Montana~80K1.05×
25Kansas~200K1.02×
26Mississippi~200K0.96×
27Minnesota~400K0.87×
28Connecticut~200K0.85×
29Oklahoma~200K0.84×
30Arkansas~200K0.84×
31Florida~1.5M0.83×
32Idaho~100K0.80×
33Arizona~400K0.73×
34Illinois~600K0.70×
35Nevada~200K0.69×
36Maryland~300K0.65×
37Rhode Island~50K0.65×
38New York~900K0.63×
39Alaska~30K0.59×
40Oregon~200K0.56×
41Louisiana~200K0.55×
42Colorado~200K0.53×
43New Mexico~80K0.52×
44Massachusetts~300K0.51×
45Washington~300K0.48×
46New Jersey~300K0.47×
47Utah~100K0.47×
48Texas~700K0.42×
49California~1M0.34×
50Hawaii~30K0.24×
Fig. 06

Affinity by region

Affinity by region — NASCAR, United States
0.24×1.00×2.23×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the NASCAR audience vs. the country average
#·InterestCategoryAffinity×
01Daytona International SpeedwaySports6.67×
02Greg BiffleSports6.32×
03Kyle BuschSports6.06×
04SunocoCars & Mobility5.48×
05Anthony EdwardsMovies & TV3.29×
06Turkey huntingSports3.18×
07Dump truckCars & Mobility3.00×
08Advance Auto PartsCars & Mobility2.71×
09MenardsHome & Garden2.70×
10AutoZoneCars & Mobility2.55×
11Hand toolHome & Garden2.52×
12Freight transportCars & Mobility2.16×
13Lindsey GrahamPolitics & Society1.93×
14Texas RoadhouseFood & Beverages1.76×
15FriendshipKids & Family1.74×
16TexasTravel & Leisure1.71×
17TelevisionsTechnology & Electronics1.67×
18AutomobilesCars & Mobility1.58×
19U.S. stateTravel & Leisure1.55×
20Rock musicMusic & Radio1.52×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the NASCAR audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the NASCAR audience vs. the country average · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.81×
Need for SecurityCONSERVATISM1.37×
Family OrientationCONSERVATISM1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the NASCAR audience vs. the country average · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.75×
SustainabilityBALANCE0.86×
CreativityOPEN0.88×
0×1.00× baseline2×
Appendix

Explore more audiences

More Motorsport audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in NASCAR over the last 12 months. Modelled, not counted; people interested in several events count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/nascar-7271” · Methodology