Rascasse Audience Intelligence

Rural King Target Market in United States

Rural King has an estimated audience of 9.8M people in United States.

#395among brands in United States#259in Home & Garden

The average Rural King fan in United States is 48.6 years old, more male, and lives primarily in Indiana.

Most fans live in Indiana, Ohio, Kentucky.

Top affinities include Gioachino Rossini, Blain's Farm and Fleet, Mills Fleet Farm, with strongest over-indexing on Gioachino Rossini (936.49× the country average).

Demographically, the Rural King audience skews more male with an average age of 48.6, and over-indexes on personality traits such as Patriotism, Need for Security.

The typical Rural King fan in United States is more male, around 48.6 years old, with strong Patriotism tendencies and a notable affinity for Gioachino Rossini.

Category: Home & Garden · Type: Brand

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
9.8M
in United States
Gender
35.6%♀
64.4% male
Age
48.6
average years
Country rank
#3662
among all objects in United States
Fig. 01

Search interest · 12-month trend

+6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Rural King

35.6% are female, 64.4% are male, average age 48.6.

Fig. 02

Gender split

35.6%
Female
64.4%
Male
Demographic split for Rural King audience in United States
MetricValue
Female35.6%
Male64.4%
Average age48.6
Estimated audience size9.8M
Fig. 03

Age distribution

Ø 48.6
average years
Age distribution of the Rural King audience in United States
Age bracketShare%
16-246%
25-3410%
35-4416%
45-5425%
55+43%
Fig. 04

Worldwide distribution

98.6%

of the worldwide Rural King audience comes from United States.

Worldwide audience distribution share by country for Rural King
CountryShare
United States98.6%
China0.3%
Canada0.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Rural King customers by region in United States
#RegionReachAffinity×
01Indiana~2M9.06×
02West Virginia~500K8.88×
03Kentucky~1M7.78×
04Ohio~2M5.06×
05Tennessee~800K3.93×
06Alabama~400K2.92×
07Illinois~700K1.94×
08Missouri~300K1.92×
09Pennsylvania~700K1.91×
10Virginia~300K1.32×
11Florida~800K1.27×
12North Carolina~300K1.07×
13Michigan~200K0.66×
14South Carolina~100K0.63×
15Mississippi~50K0.60×
16Georgia~100K0.42×
17Alaska~9K0.42×
18Wyoming~6K0.38×
19Rhode Island~10K0.33×
20North Dakota~7K0.33×
21Montana~10K0.31×
22Vermont~6K0.30×
23Maryland~50K0.29×
24Hawaii~10K0.28×
25South Dakota~7K0.28×
26Idaho~10K0.24×
27New Mexico~10K0.21×
28Delaware~6K0.20×
29Maine~8K0.19×
30New Hampshire~7K0.19×
31Texas~100K0.16×
32Utah~20K0.16×
33Arkansas~10K0.16×
34Nebraska~9K0.16×
35Iowa~10K0.13×
36Nevada~10K0.13×
37Kansas~10K0.13×
38Louisiana~20K0.12×
39Oklahoma~10K0.12×
40Connecticut~10K0.12×
41Oregon~10K0.11×
42Wisconsin~20K0.10×
43Colorado~10K0.09×
44Minnesota~10K0.09×
45Arizona~20K0.08×
46Washington~20K0.08×
47Massachusetts~20K0.08×
48New York~40K0.07×
49New Jersey~20K0.07×
50California~40K0.04×
Fig. 06

Affinity by region

Affinity by region — Rural King, United States
0.04×1.00×9.06×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Rural King audience vs. the country average
#·InterestCategoryAffinity×
01Gioachino RossiniMusic & Radio936.49×
02Blain's Farm and FleetShopping38.85×
03Mills Fleet FarmShopping24.76×
04Farmer Wants a WifeMovies & TV24.66×
05Red AngusTopic21.25×
06Sheep farmingTravel & Leisure13.16×
07Tractor Supply CompanyShopping11.88×
08Tractor pullingSports9.60×
09Bobcat CompanyHome & Garden7.54×
10Loader (equipment)Cars & Mobility6.59×
11Pig farmingPolitics & Society6.05×
12MenardsHome & Garden5.97×
13LoggingTechnology & Electronics5.53×
14Harbor Freight ToolsHome & Garden5.29×
15John DeereCars & Mobility4.84×
16Poultry farmingPolitics & Society4.39×
17Heavy equipmentHome & Garden4.27×
18TractorCars & Mobility4.04×
19AutoZoneCars & Mobility2.70×
20Dolly PartonMusic & Radio2.04×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Rural King audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Rural King audience vs. the country average · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.53×
Need for SecurityCONSERVATISM1.47×
Risk AppetiteTHRILL1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Rural King audience vs. the country average · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.70×
Design AffinityPREMIUM0.72×
Luxury OrientationPREMIUM0.74×
0×1.00× baseline2×
Appendix

Explore more audiences

More Home & Garden audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Rural King over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/rural-king-120232” · Methodology