Rascasse Audience Intelligence

WeChat Audience Demographics in United States

WeChat has an estimated audience of 1.8M people in United States.

#20among Social media in United States
#481among websites & media in United States
#189in Internet & Social Media

The average WeChat fan in United States is 39.3 years old, more female, and lives primarily in California.

By number of fans, WeChat ranks #19 among the 36 objects in Social media in United States — 0.7× the group median.

Its fans are 1.4 years older than the group average of 37.9.

Women make up 74.3% of the fan base, 17.9 percentage points more than the group average.

Compared with the other 35 objects in Social media, WeChat fans stand out for their interest in World Journal, Jejudo and KakaoTalk.

Most fans live in California, New York, Texas.

Top affinities include World Journal, Jejudo, KakaoTalk, with strongest over-indexing on World Journal (91.95× the country average).

Demographically, the WeChat audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Travelling, Need for Security.

The typical WeChat fan in United States is more female, around 39.3 years old, with strong Travelling tendencies and a notable affinity for World Journal.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: Social media

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
1.8M
in United States
Gender
74.3%♀
25.7% male
Age
39.3
average years
Country rank
#15374
among all objects in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Audience demographics of WeChat

74.3% are female, 25.7% are male, average age 39.3.

Fig. 02

Gender split

74.3%
Female
25.7%
Male
Demographic split for WeChat audience in United States
MetricValue
Female74.3%
Male25.7%
Average age39.3
Estimated audience size1.8M
Fig. 03

Age distribution

Ø 39.3
average years
Age distribution of the WeChat audience in United States
Age bracketShare%
16-2422%
25-3419%
35-4418%
45-5420%
55+20%
Fig. 04

Worldwide distribution

6.3%

of the worldwide WeChat audience comes from United States.

Worldwide audience distribution share by country for WeChat
CountryShare
China33.3%
Malaysia7.3%
United States6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

WeChat fans by region: top regions in United States
#RegionReachAffinity×
01California~600K2.77×
02New York~200K2.14×
03Washington~90K2.12×
04Washington, District of Columbia~7K1.79×
05New Jersey~80K1.66×
06Massachusetts~60K1.64×
07Hawaii~10K1.60×
08Nevada~30K1.44×
09Oregon~30K1.34×
10Virginia~60K1.23×
11Maryland~40K1.15×
12Texas~100K1.13×
13Illinois~80K1.13×
14Connecticut~20K1.08×
15Utah~20K1.04×
16Georgia~60K1.03×
17Pennsylvania~70K1.00×
18New Hampshire~7K1.00×
19Delaware~5K1.00×
20Rhode Island~6K0.96×
21Arizona~40K0.95×
22Florida~100K0.94×
23Missouri~30K0.90×
24Michigan~50K0.86×
25Alaska~3K0.86×
26North Carolina~50K0.85×
27Indiana~30K0.83×
28Minnesota~30K0.82×
29Vermont~3K0.82×
30Wisconsin~30K0.81×
31Kansas~10K0.81×
32Colorado~20K0.80×
33Oklahoma~20K0.78×
34North Dakota~3K0.78×
35Ohio~50K0.77×
36Idaho~8K0.77×
37Arkansas~10K0.76×
38Kentucky~20K0.75×
39Maine~5K0.75×
40Tennessee~30K0.74×
41South Dakota~3K0.73×
42South Carolina~20K0.72×
43West Virginia~7K0.72×
44Louisiana~20K0.71×
45Iowa~10K0.71×
46New Mexico~8K0.71×
47Montana~4K0.71×
48Nebraska~7K0.69×
49Alabama~20K0.68×
50Mississippi~10K0.67×
Fig. 06

Affinity by region

Affinity by region — WeChat, United States
0.67×1.00×2.77×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the WeChat audience vs. the country average
#·InterestCategoryAffinity×
01World JournalNews91.95×
02JejudoTravel & Leisure81.74×
03KakaoTalkInternet & Social Media41.02×
04TVBSMovies & TV39.50×
05Free area of the Republic of ChinaPOI36.68×
06Malaysian languagePolitics & Society22.96×
07Monitoring (medicine)Health21.55×
08CantonesePolitics & Society16.43×
09Taiwanese dramaMovies & TV14.51×
10Blue Bottle Coffee CompanyFood & Beverages14.04×
11African culturePolitics & Society10.50×
12Nate BargatzeMusic & Radio9.71×
13Kerry WashingtonMovies & TV9.65×
14Jennifer Love HewittMovies & TV8.66×
15Mobile paymentBusiness & Career6.87×
16WhatsAppInternet & Social Media4.18×
17Google MapsInternet & Social Media3.83×
18BeautyBeauty & Wellness1.75×
19Food and drinkFood & Beverages1.70×
20FoodFood & Beverages1.52×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the WeChat audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the WeChat audience vs. the country average · What stands out
TraitClusterDeviationScore
TravellingTHRILL2.00×
Need for SecurityCONSERVATISM1.96×
Quality AwarenessPREMIUM1.78×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the WeChat audience vs. the country average · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.87×
ExtroversionTHRILL0.91×
MindfulnessBALANCE0.95×
0×1.00× baseline2×
Appendix

Explore more audiences

More Social media audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in WeChat over the last 12 months. Modelled, not counted; people interested in several website / newspaper / magazines count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/wechat-19877” · Methodology