Rascasse Audience Intelligence

Goodreads Audience Demographics in United States

Goodreads has an estimated audience of 8.2M people in United States.

#116among websites & media in United States
#76in Literature

The average Goodreads fan in United States is 38.9 years old, more female, and lives primarily in California.

Most fans live in California, New York, Texas.

Top affinities include Contemporary romance, Women's fiction, IBooks, with strongest over-indexing on Contemporary romance (30.36× the country average).

Demographically, the Goodreads audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Mindfulness, Creativity.

The typical Goodreads fan in United States is more female, around 38.9 years old, with strong Mindfulness tendencies and a notable affinity for Contemporary romance.

Category: Literature · Type: Website / Newspaper / Magazine

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
8.2M
in United States
Gender
71.4%♀
28.6% male
Age
38.9
average years
Country rank
#4261
among all objects in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Audience demographics of Goodreads

71.4% are female, 28.6% are male, average age 38.9.

Fig. 02

Gender split

71.4%
Female
28.6%
Male
Demographic split for Goodreads audience in United States
MetricValue
Female71.4%
Male28.6%
Average age38.9
Estimated audience size8.2M
Fig. 03

Age distribution

Ø 38.9
average years
Age distribution of the Goodreads audience in United States
Age bracketShare%
16-2425%
25-3418%
35-4417%
45-5418%
55+21%
Fig. 04

Worldwide distribution

30.9%

of the worldwide Goodreads audience comes from United States.

Worldwide audience distribution share by country for Goodreads
CountryShare
United States30.9%
United Kingdom6.9%
Germany5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Goodreads fans by region: top regions in United States
#RegionReachAffinity×
01Maine~50K1.51×
02Vermont~20K1.45×
03Utah~100K1.35×
04New Hampshire~40K1.33×
05Iowa~100K1.29×
06Massachusetts~200K1.25×
07Wisconsin~200K1.25×
08Minnesota~200K1.25×
09Oregon~100K1.25×
10Idaho~60K1.22×
11Kansas~90K1.21×
12Colorado~200K1.20×
13Washington~200K1.18×
14Missouri~200K1.12×
15Connecticut~100K1.12×
16Washington, District of Columbia~20K1.12×
17Ohio~300K1.08×
18Michigan~300K1.07×
19Wyoming~10K1.06×
20Montana~30K1.05×
21Illinois~300K1.04×
22Virginia~200K1.04×
23Nebraska~50K1.04×
24Rhode Island~30K1.03×
25Pennsylvania~300K1.00×
26Indiana~200K1.00×
27Kentucky~100K0.99×
28North Dakota~20K0.99×
29North Carolina~300K0.97×
30South Dakota~20K0.96×
31New York~500K0.94×
32Maryland~100K0.94×
33New Jersey~200K0.89×
34Tennessee~200K0.89×
35Arkansas~70K0.89×
36Oklahoma~80K0.87×
37West Virginia~40K0.87×
38Delaware~20K0.87×
39South Carolina~100K0.86×
40Alabama~100K0.82×
41California~700K0.77×
42Georgia~200K0.75×
43Arizona~100K0.74×
44Louisiana~90K0.74×
45Texas~400K0.73×
46New Mexico~40K0.71×
47Florida~400K0.68×
48Mississippi~50K0.64×
49Hawaii~20K0.58×
50Nevada~40K0.57×
Fig. 06

Affinity by region

Affinity by region — Goodreads, United States
0.57×1.00×1.51×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Goodreads audience vs. the country average
#·InterestCategoryAffinity×
01Contemporary romanceLiterature30.36×
02Women's fictionLiterature24.14×
03IBooksTechnology & Electronics23.05×
04Kobo eReaderLiterature20.83×
05Sarah J. MaasLiterature20.54×
06Jane AustenLiterature19.36×
07Urban fantasyLiterature15.32×
08AudibleLiterature14.51×
09Paranormal romanceLiterature14.06×
10Book discussion clubLiterature13.72×
11Dark fantasyLiterature13.09×
12E-book readersTechnology & Electronics12.80×
13NovellaLiterature12.18×
14Young-adult fictionLiterature12.04×
15Amazon KindleLiterature11.21×
16Barnes & NobleLiterature8.63×
17Creative writingBusiness & Career6.00×
18PapyrusPolitics & Society5.89×
19NovelLiterature5.04×
20Romance novelsLiterature4.90×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Goodreads audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Goodreads audience vs. the country average · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.62×
CreativityOPEN1.53×
SpiritualityBALANCE1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Goodreads audience vs. the country average · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.74×
Risk AppetiteTHRILL0.84×
PatriotismCONSERVATISM0.87×
0×1.00× baseline2×
Appendix

Explore more audiences

More Literature audiences in United States

See Goodreads audiences in other countries

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Goodreads over the last 12 months. Modelled, not counted; people interested in several website / newspaper / magazines count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/goodreads-9220” · Methodology