Rascasse Audience Intelligence

ASAP Rocky Audience in United States

ASAP Rocky has an estimated audience of 6.7M people in United States.

#18among Hip hop in United States#397among people in United States#380in Music & Radio

The average ASAP Rocky fan in United States is 30.1 years old, balanced, and lives primarily in California.

By number of fans, ASAP Rocky ranks #19 among the 1357 objects in Hip hop in United States — 1.9× the group median.

Its fans are 2.1 years younger than the group average of 32.2.

Women make up 45.4% of the fan base, 3.8 percentage points fewer than the group average.

Compared with the other 1356 objects in Hip hop, ASAP Rocky fans stand out for their interest in Tory Lanez, Philip Rivers and Anthony Davis (basketball).

Interest is seasonal: January, February and April account for 44% of the year's searches, October is the quietest month.

Most fans live in California, New York, Texas.

Top affinities include Tory Lanez, Kid Cudi, Frank Ocean, with strongest over-indexing on Tory Lanez (17.51× the country average).

Demographically, the ASAP Rocky audience skews balanced with an average age of 30.1, and over-indexes on personality traits such as Sustainability, Early Adopter Mentality.

The typical ASAP Rocky fan in United States is balanced, around 30.1 years old, with strong Sustainability tendencies and a notable affinity for Tory Lanez.

Category: Music & Radio · Type: Person · Subtype: Hip hop

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
6.7M
in United States
Gender
45.4%♀
54.6% male
Age
30.1
average years
Country rank
#5178
among all objects in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of ASAP Rocky fans

45.4% are female, 54.6% are male, average age 30.1.

Fig. 02

Gender split

45.4%
Female
54.6%
Male
Demographic split for ASAP Rocky audience in United States
MetricValue
Female45.4%
Male54.6%
Average age30.1
Estimated audience size6.7M
Fig. 03

Age distribution

Ø 30.1
average years
Age distribution of the ASAP Rocky audience in United States
Age bracketShare%
16-2447%
25-3424%
35-4415%
45-5410%
55+5%
Fig. 04

Worldwide distribution

39.8%

of the worldwide ASAP Rocky audience comes from United States.

Worldwide audience distribution share by country for ASAP Rocky
CountryShare
United States39.8%
Germany4.5%
United Kingdom4.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

ASAP Rocky fans by region: top regions in United States
#RegionReachAffinity×
01Maryland~200K1.48×
02New York~600K1.44×
03Georgia~300K1.44×
04Washington, District of Columbia~20K1.38×
05California~1M1.36×
06New Jersey~200K1.29×
07Nevada~80K1.26×
08Texas~500K1.19×
09Illinois~300K1.19×
10Connecticut~80K1.19×
11Louisiana~100K1.18×
12North Carolina~300K1.17×
13Virginia~200K1.17×
14Massachusetts~200K1.17×
15Florida~500K1.12×
16Delaware~20K1.12×
17Pennsylvania~300K1.10×
18Washington~200K1.06×
19South Carolina~100K1.06×
20Rhode Island~20K1.06×
21Michigan~200K1.05×
22Oregon~90K1.03×
23Mississippi~60K1.03×
24Ohio~200K1.02×
25Arizona~100K0.99×
26Tennessee~100K0.99×
27Colorado~100K0.99×
28Missouri~100K0.97×
29Utah~60K0.95×
30New Mexico~40K0.95×
31Indiana~100K0.94×
32Minnesota~100K0.93×
33Oklahoma~70K0.93×
34Arkansas~50K0.89×
35Kansas~50K0.86×
36Nebraska~30K0.86×
37Alabama~80K0.85×
38Kentucky~80K0.85×
39Hawaii~20K0.85×
40Wisconsin~100K0.84×
41New Hampshire~20K0.82×
42Idaho~30K0.81×
43Maine~20K0.77×
44Vermont~10K0.77×
45Montana~20K0.75×
46North Dakota~10K0.75×
47Iowa~50K0.74×
48West Virginia~30K0.71×
49South Dakota~10K0.69×
50Alaska~9K0.65×
Fig. 06

Affinity by region

Affinity by region — ASAP Rocky, United States
0.65×1.00×1.48×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the ASAP Rocky audience vs. the country average
#·InterestCategoryAffinity×
01Tory LanezFashion & Accessoires17.51×
02Kid CudiMusic & Radio14.59×
03Frank OceanMusic & Radio14.13×
04Philip RiversSports10.64×
05Anthony Davis (basketball)Sports9.25×
06Memphis GrizzliesSports7.76×
07Carmelo AnthonySports7.38×
08New Orleans PelicansSports7.14×
09Utah JazzSports6.59×
10Washington WizardsSports6.57×
11Minnesota TimberwolvesSports6.35×
12Charlotte HornetsSports6.19×
13Phoenix SunsSports5.69×
14Underground hip hopMusic & Radio4.16×
15NBA FinalsSports3.91×
16NBA playoffsSports3.81×
17TwitchGames3.71×
18WingstopFood & Beverages3.06×
19Texas RoadhouseFood & Beverages3.03×
20BeautyBeauty & Wellness1.75×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the ASAP Rocky audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the ASAP Rocky audience vs. the country average · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.92×
Early Adopter MentalityPOWER1.71×
IndulgenceJOY1.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the ASAP Rocky audience vs. the country average · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.43×
Need for SecurityCONSERVATISM0.45×
SpiritualityBALANCE0.56×
0×1.00× baseline2×
Appendix

Explore more audiences

More Hip hop audiences in United States

See ASAP Rocky audiences in other countries

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in ASAP Rocky over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/asap-rocky-19940” · Methodology