Rascasse Audience Intelligence

Bonnaroo Music Festival Audience in United States

Bonnaroo Music Festival has an estimated audience of 3.2M people in United States.

#12among Music festival in United States#118among events in United States#873in Music & Radio

The average Bonnaroo Music Festival fan in United States is 38.3 years old, more female, and lives primarily in Tennessee.

By number of fans, Bonnaroo Music Festival ranks #12 among the 918 objects in Music festival in United States — 8.8× the group median.

Women make up 58.4% of the fan base, 5.0 percentage points more than the group average.

Compared with the other 917 objects in Music festival, Bonnaroo Music Festival fans stand out for their interest in Yayoi Kusama, Tate Modern and Los Angeles County Museum of Art.

Interest is seasonal: January, May and June account for 56% of the year's searches, October is the quietest month.

Most fans live in Tennessee, California, Florida.

Top affinities include Yayoi Kusama, Tate Modern, Los Angeles County Museum of Art, with strongest over-indexing on Yayoi Kusama (18.64× the country average).

Demographically, the Bonnaroo Music Festival audience skews more female with an average age of 38.3, and over-indexes on personality traits such as Sustainability, Urban Lifestyle.

The typical Bonnaroo Music Festival fan in United States is more female, around 38.3 years old, with strong Sustainability tendencies and a notable affinity for Yayoi Kusama.

Category: Music & Radio · Type: Event · Subtype: Music festival

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
3.2M
in United States
Gender
58.4%♀
41.6% male
Age
38.3
average years
Country rank
#9988
among all objects in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Bonnaroo Music Festival fans

58.4% are female, 41.6% are male, average age 38.3.

Fig. 02

Gender split

58.4%
Female
41.6%
Male
Demographic split for Bonnaroo Music Festival audience in United States
MetricValue
Female58.4%
Male41.6%
Average age38.3
Estimated audience size3.2M
Fig. 03

Age distribution

Ø 38.3
average years
Age distribution of the Bonnaroo Music Festival audience in United States
Age bracketShare%
16-2420%
25-3426%
35-4420%
45-5417%
55+17%
Fig. 04

Worldwide distribution

74.9%

of the worldwide Bonnaroo Music Festival audience comes from United States.

Worldwide audience distribution share by country for Bonnaroo Music Festival
CountryShare
United States74.9%
United Kingdom6.6%
Canada3.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Bonnaroo Music Festival fans by region: top regions in United States
#RegionReachAffinity×
01Tennessee~500K7.93×
02Kentucky~100K2.26×
03Alabama~90K1.97×
04Georgia~200K1.50×
05Indiana~90K1.46×
06North Carolina~100K1.28×
07Ohio~100K1.21×
08Illinois~100K1.17×
09Colorado~60K1.17×
10Arkansas~30K1.17×
11Mississippi~30K1.17×
12South Carolina~60K1.15×
13Louisiana~50K1.11×
14West Virginia~20K1.09×
15Missouri~60K1.05×
16Washington, District of Columbia~7K1.04×
17Virginia~80K0.99×
18Vermont~6K0.98×
19Florida~200K0.96×
20Iowa~30K0.87×
21New Hampshire~10K0.82×
22Michigan~80K0.80×
23Montana~8K0.80×
24Pennsylvania~100K0.79×
25Wisconsin~40K0.79×
26Maine~10K0.79×
27New York~100K0.78×
28Massachusetts~50K0.78×
29Kansas~20K0.78×
30Delaware~7K0.78×
31Alaska~5K0.78×
32Oklahoma~30K0.77×
33Nebraska~10K0.77×
34Rhode Island~8K0.77×
35North Dakota~6K0.77×
36South Dakota~6K0.74×
37Minnesota~40K0.71×
38Connecticut~20K0.71×
39Maryland~40K0.68×
40Oregon~30K0.63×
41New Mexico~10K0.63×
42Idaho~10K0.63×
43Hawaii~9K0.63×
44Utah~20K0.59×
45Nevada~20K0.59×
46Texas~100K0.58×
47New Jersey~50K0.56×
48Washington~40K0.56×
49California~200K0.55×
50Arizona~40K0.55×
Fig. 06

Affinity by region

Affinity by region — Bonnaroo Music Festival, United States
0.55×1.00×7.93×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Bonnaroo Music Festival audience vs. the country average
#·InterestCategoryAffinity×
01Yayoi KusamaArts & Culture18.64×
02Tate ModernArts & Culture18.37×
03Los Angeles County Museum of ArtArts & Culture17.99×
04Whitney Museum of American ArtArts & Culture17.82×
05Frida KahloArts & Culture15.68×
06Metropolitan Museum of ArtArts & Culture13.95×
07Boscov'sFashion & Accessoires12.79×
08Pop artArts & Culture12.65×
09Museum of Modern ArtArts & Culture11.12×
10Contemporary art galleryArts & Culture10.58×
11Fifth AvenueTravel & Leisure10.25×
12AerieShopping9.15×
13AeropostaleShopping8.66×
14Sneaker collectingFashion & Accessoires7.75×
15BurlingtonFashion & Accessoires7.55×
16Art exhibitionArts & Culture6.14×
17MarshallsFashion & Accessoires5.31×
18Fashion NovaShopping5.04×
19ManhattanTravel & Leisure4.34×
20T.J.MaxxShopping4.07×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Bonnaroo Music Festival audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Bonnaroo Music Festival audience vs. the country average · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.62×
Urban LifestyleOPEN1.42×
Design AffinityPREMIUM1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Bonnaroo Music Festival audience vs. the country average · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.35×
PatriotismCONSERVATISM0.36×
TraditionCONSERVATISM0.50×
0×1.00× baseline2×
Appendix

Explore more audiences

More Music festival audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Bonnaroo Music Festival over the last 12 months. Modelled, not counted; people interested in several events count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/bonnaroo-music-festival-2309” · Methodology