Rascasse Audience Intelligence

Nordsee Target Market in Germany

Nordsee has an estimated audience of 2.8M people in Germany.

#8among Fast food restaurants in Germany
#324among brands in Germany
#122in Food & Beverages

The average Nordsee fan in Germany is 48.0 years old, more female, and lives primarily in Nordrhein-Westfalen.

By number of fans, Nordsee ranks #8 among the 89 objects in Fast food restaurants in Germany — 48.9× the group median.

Its fans are 11.2 years older than the group average of 36.8.

Women make up 85.2% of the fan base, 30.1 percentage points more than the group average.

Compared with the other 88 objects in Fast food restaurants, Nordsee fans stand out for their interest in Monchhichi, reisenthel and Dehner.

Interest is seasonal: May, July and August account for 37% of the year's searches, December is the quietest month.

Most fans live in Nordrhein-Westfalen, Niedersachsen, Bayern.

Top affinities include Monchhichi, reisenthel, Dehner, with strongest over-indexing on Monchhichi (8.96× the country average).

Demographically, the Nordsee audience skews more female with an average age of 48.0, and over-indexes on personality traits such as Community Orientation, Convenience Orientation.

The typical Nordsee fan in Germany is more female, around 48.0 years old, with strong Community Orientation tendencies and a notable affinity for Monchhichi.

Category: Food & Beverages · Type: Brand · Subtype: Fast food restaurants

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
2.8M
in Germany
Gender
85.2%♀
14.8% male
Age
48.0
average years
Country rank
#2456
among all objects in Germany
Fig. 01

Search interest · 12-month trend

+16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Nordsee

85.2% are female, 14.8% are male, average age 48.0.

Fig. 02

Gender split

85.2%
Female
14.8%
Male
Demographic split for Nordsee audience in Germany
MetricValue
Female85.2%
Male14.8%
Average age48.0
Estimated audience size2.8M
Fig. 03

Age distribution

Ø 48.0
average years
Age distribution of the Nordsee audience in Germany
Age bracketShare%
16-244%
25-344%
35-447%
45-5473%
55+12%
Fig. 04

Worldwide distribution

86.7%

of the worldwide Nordsee audience comes from Germany.

Worldwide audience distribution share by country for Nordsee
CountryShare
Germany86.7%
Austria3.5%
Switzerland1.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Nordsee customers by region in Germany
#RegionReachAffinity×
01Niedersachsen~400K1.62×
02Bremen~40K1.56×
03Nordrhein-Westfalen~800K1.31×
04Hamburg~70K1.13×
05Schleswig-Holstein~100K1.11×
06Hessen~200K1.08×
07Rheinland-Pfalz~100K1.02×
08Baden-Württemberg~400K0.94×
09Bayern~400K0.90×
10Berlin~100K0.83×
11Sachsen~100K0.79×
12Thüringen~60K0.79×
13Sachsen-Anhalt~50K0.75×
14Brandenburg~60K0.74×
15Mecklenburg-Vorpommern~40K0.74×
16Saarland~20K0.72×
Fig. 06

Affinity by region

Affinity by region — Nordsee, Germany
0.72×1.00×1.62×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Nordsee audience vs. the country average
#·InterestCategoryAffinity×
01MonchhichiKids & Family8.96×
02reisenthelFashion & Accessoires8.18×
03DehnerHome & Garden7.44×
04Street OneFashion & Accessoires6.64×
05Holiday cottageTravel & Leisure6.16×
06In aller FreundschaftMovies & TV5.78×
07Ernsting's familyShopping4.76×
08Bares für RaresMovies & TV4.73×
09Garden centreHome & Garden4.60×
10QVCShopping4.48×
11Wetter.comInternet & Social Media4.41×
12Roland KaiserMusic & Radio4.22×
13Netto Marken-DiscountShopping3.89×
14KiKShopping3.72×
15TchiboShopping3.58×
16Bonnie TylerMusic & Radio3.51×
17CHECK24Business & Career3.38×
18BauhausShopping3.10×
19REWEShopping2.49×
20TagesschauMovies & TV2.20×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Nordsee audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Nordsee audience vs. the country average · What stands out
TraitClusterDeviationScore
Community OrientationOPEN2.01×
Convenience OrientationPREMIUM1.94×
TraditionCONSERVATISM1.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Nordsee audience vs. the country average · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.57×
Luxury OrientationPREMIUM0.72×
SustainabilityBALANCE0.79×
0×1.00× baseline2×
Appendix

Explore more audiences

More Fast food restaurants audiences in Germany

See Nordsee audiences in other countries

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in Germany with measurable interest in Nordsee over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/de/nordsee-16117” · Methodology