Rascasse Audience Intelligence

Poshmark Audience Demographics in United States

Poshmark has an estimated audience of 23.6M people in United States.

#1among Marketplace in United States
#36among websites & media in United States
#61in Shopping

The average Poshmark fan in United States is 40.0 years old, more female, and lives primarily in California.

By number of fans, Poshmark ranks #1 among the 20 objects in Marketplace in United States — 38.8× the group median.

Its fans are 3.0 years older than the group average of 37.0.

Women make up 66.6% of the fan base, 14.7 percentage points more than the group average.

Compared with the other 19 objects in Marketplace, Poshmark fans stand out for their interest in Yayoi Kusama, Depop and Hayley Williams.

Most fans live in California, New York, Florida.

Top affinities include Yayoi Kusama, Depop, Hayley Williams, with strongest over-indexing on Yayoi Kusama (8.4× the country average).

Demographically, the Poshmark audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Quality Awareness, Early Adopter Mentality.

The typical Poshmark fan in United States is more female, around 40.0 years old, with strong Quality Awareness tendencies and a notable affinity for Yayoi Kusama.

Category: Shopping · Type: Website / Newspaper / Magazine · Subtype: Marketplace

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
23.6M
in United States
Gender
66.6%♀
33.4% male
Age
40.0
average years
Country rank
#1289
among all objects in United States
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Audience demographics of Poshmark

66.6% are female, 33.4% are male, average age 40.0.

Fig. 02

Gender split

66.6%
Female
33.4%
Male
Demographic split for Poshmark audience in United States
MetricValue
Female66.6%
Male33.4%
Average age40.0
Estimated audience size23.6M
Fig. 03

Age distribution

Ø 40.0
average years
Age distribution of the Poshmark audience in United States
Age bracketShare%
16-2420%
25-3418%
35-4420%
45-5423%
55+19%
Fig. 04

Worldwide distribution

79.8%

of the worldwide Poshmark audience comes from United States.

Worldwide audience distribution share by country for Poshmark
CountryShare
United States79.8%
Canada7.7%
China1.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Poshmark fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~70K1.63×
02Montana~100K1.30×
03Maine~100K1.29×
04New Hampshire~100K1.27×
05Oregon~400K1.24×
06Rhode Island~90K1.23×
07Massachusetts~600K1.20×
08Connecticut~300K1.19×
09Alaska~60K1.19×
10Alabama~400K1.09×
11Hawaii~100K1.07×
12South Carolina~400K1.06×
13Idaho~100K1.06×
14Pennsylvania~1M1.05×
15North Carolina~800K1.04×
16Tennessee~500K1.04×
17Virginia~600K1.03×
18New York~1.5M1.02×
19Wisconsin~400K1.02×
20Colorado~400K1.02×
21Mississippi~200K1.01×
22Washington~500K1.00×
23Maryland~400K0.99×
24Minnesota~400K0.99×
25New Jersey~600K0.98×
26West Virginia~100K0.98×
27Kentucky~300K0.97×
28Missouri~400K0.95×
29California~2.5M0.94×
30Florida~1.5M0.93×
31Georgia~700K0.93×
32Michigan~700K0.93×
33Arkansas~200K0.93×
34North Dakota~50K0.92×
35Washington, District of Columbia~40K0.92×
36Iowa~200K0.91×
37Ohio~700K0.90×
38Louisiana~300K0.90×
39New Mexico~100K0.90×
40Illinois~800K0.88×
41Indiana~400K0.86×
42South Dakota~50K0.86×
43Delaware~60K0.85×
44Arizona~400K0.84×
45Kansas~200K0.84×
46Oklahoma~200K0.81×
47Utah~200K0.80×
48Nevada~200K0.80×
49Nebraska~100K0.77×
50Texas~1M0.74×
Fig. 06

Affinity by region

Affinity by region — Poshmark, United States
0.74×1.00×1.63×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Poshmark audience vs. the country average
#·InterestCategoryAffinity×
01Yayoi KusamaArts & Culture8.40×
02DepopFashion & Accessoires7.94×
03Hayley WilliamsMusic & Radio7.81×
04ClarinetMusic & Radio7.49×
05Frida KahloArts & Culture7.17×
06LollapaloozaMusic & Radio6.52×
07DeviantArtInternet & Social Media6.22×
08SaxophoneMusic & Radio5.28×
09Punk fashionFashion & Accessoires4.97×
10PacSunFashion & Accessoires4.75×
11Street artArts & Culture4.60×
12Free PeopleFashion & Accessoires4.16×
13Sneaker collectingFashion & Accessoires3.45×
14BurlingtonFashion & Accessoires3.39×
15Urban OutfittersShopping3.27×
16Fashion NovaShopping2.78×
17MarshallsFashion & Accessoires2.40×
18CultureLiterature2.10×
19ShoesFashion & Accessoires1.97×
20CosmeticsBeauty & Wellness1.66×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Poshmark audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Poshmark audience vs. the country average · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.53×
Early Adopter MentalityPOWER1.51×
Urban LifestyleOPEN1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Poshmark audience vs. the country average · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.59×
Need for SecurityCONSERVATISM0.66×
Risk AppetiteTHRILL0.68×
0×1.00× baseline2×
Appendix

Explore more audiences

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Poshmark over the last 12 months. Modelled, not counted; people interested in several website / newspaper / magazines count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/poshmark-22057” · Methodology