Rascasse Audience Intelligence

JellyRoll Audience in United States

JellyRoll has an estimated audience of 12,402,999 people in United States.

The average JellyRoll fan in United States is 37.0 years old, more male, and lives primarily in California.

By number of fans, JellyRoll ranks #8 among the 1354 objects in Hip hop in United States — 3.7× the group median.

Its fans are 4.8 years older than the group average of 32.2.

Women make up 36.0% of the fan base, 13.1 percentage points fewer than the group average.

Compared with the other 1353 objects in Hip hop, JellyRoll fans stand out for their interest in Britney Spears, Discount Tire and Solar energy.

Most fans live in California, Texas, Florida.

Top affinities include Britney Spears, Discount Tire, Solar energy, with strongest over-indexing on Britney Spears (5× the country average).

Demographically, the JellyRoll audience skews more male with an average age of 37.0, and over-indexes on personality traits such as Need for Security, Tradition.

The typical JellyRoll fan in United States is more male, around 37.0 years old, with strong Need for Security tendencies and a notable affinity for Britney Spears.

Category: Music & Radio · Type: Person · Subtype: Hip hop

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
12.4M
in United States
Gender
36.0%♀
64.0% male
Age
37.0
average years
Country rank
#2824
among all objects in United States
Fig. 01

Search interest · 12-month trend

+30%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of JellyRoll fans

36.0% are female, 64.0% are male, average age 37.0.

Fig. 02

Gender split

36.0%
Female
64.0%
Male
Demographic split for JellyRoll audience in United States
MetricValue
Female36.0%
Male64.0%
Average age37.0
Estimated audience size12,402,999
Fig. 03

Age distribution

Ø 37.0
average years
Age distribution of the JellyRoll audience in United States
Age bracketShare%
16-2414%
25-3432%
35-4430%
45-5413%
55+11%
Fig. 04

Worldwide distribution

75.8%

of the worldwide JellyRoll audience comes from United States.

Worldwide audience distribution share by country for JellyRoll
CountryShare
United States75.8%
United Kingdom6.7%
Australia6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

JellyRoll fans by region: top regions in United States
#RegionReachAffinity×
01Tennessee~400K1.59×
02Kentucky~200K1.36×
03North Dakota~40K1.35×
04West Virginia~90K1.33×
05Arkansas~100K1.31×
06Indiana~300K1.23×
07Maine~60K1.23×
08Oklahoma~200K1.22×
09Ohio~500K1.20×
10Iowa~100K1.20×
11Montana~50K1.20×
12Alabama~200K1.19×
13Missouri~300K1.18×
14Mississippi~100K1.17×
15South Dakota~40K1.15×
16Wisconsin~200K1.14×
17Michigan~400K1.13×
18Nebraska~80K1.13×
19New Hampshire~50K1.12×
20South Carolina~200K1.10×
21Idaho~70K1.10×
22Kansas~100K1.09×
23Louisiana~200K1.04×
24Wyoming~20K1.04×
25North Carolina~400K1.01×
26Minnesota~200K1.01×
27New Mexico~80K1.01×
28Pennsylvania~500K0.97×
29Vermont~20K0.93×
30Utah~100K0.91×
31Georgia~400K0.90×
32Colorado~200K0.90×
33Oregon~100K0.89×
34Virginia~300K0.88×
35Arizona~200K0.87×
36Connecticut~100K0.87×
37Texas~700K0.86×
38Illinois~400K0.86×
39Washington~200K0.84×
40Florida~700K0.82×
41Nevada~100K0.79×
42Rhode Island~30K0.79×
43Alaska~20K0.79×
44Delaware~30K0.78×
45Massachusetts~200K0.75×
46Maryland~200K0.71×
47New York~500K0.67×
48New Jersey~200K0.66×
49California~900K0.64×
50Hawaii~30K0.56×
Fig. 06

Affinity by region

Affinity by region — JellyRoll, United States
0.56×1.00×1.59×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the JellyRoll audience vs. the country average
#·InterestCategoryAffinity×
01Britney SpearsMusic & Radio5.00×
02Discount TireShopping4.39×
03Solar energyHome & Garden3.34×
04Horror moviesMovies & TV3.01×
05InsuranceBusiness & Career2.45×
06Donald TrumpPolitics & Society2.44×
07BankingBusiness & Career2.44×
08GrillingFood & Beverages2.43×
09Burger KingFood & Beverages2.36×
10Alcoholic beveragesFood & Beverages2.29×
11Documentary moviesMovies & TV2.29×
12WalmartShopping2.25×
13Country musicMusic & Radio2.24×
14XInternet & Social Media2.10×
15SmartphonesTechnology & Electronics2.08×
16EBayShopping2.08×
17CookingFood & Beverages2.04×
18RecipesFood & Beverages2.04×
19Home improvementHome & Garden1.88×
20MedicineBusiness & Career1.86×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the JellyRoll audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the JellyRoll audience vs. the country average · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.45×
TraditionCONSERVATISM2.13×
ExtroversionTHRILL2.03×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the JellyRoll audience vs. the country average · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.28×
Luxury OrientationPREMIUM0.32×
Quality AwarenessPREMIUM0.36×
0×1.00× baseline2×
Appendix

Explore more audiences

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in JellyRoll over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/jellyroll-152556” · Methodology