Rascasse Audience Intelligence

JPMorgan Chase Target Market in United States

JPMorgan Chase has an estimated audience of 3.5M people in United States.

#20among Bank in United States
#1039among brands in United States#808in Business & Career

The average JPMorgan Chase fan in United States is 42.0 years old, balanced, and lives primarily in New York.

By number of fans, JPMorgan Chase ranks #20 among the 613 objects in Bank in United States — 5.2× the group median.

Its fans are 1.5 years older than the group average of 40.5.

Compared with the other 612 objects in Bank, JPMorgan Chase fans stand out for their interest in Merrill Lynch, Electronic trading platform and BlackRock.

Most fans live in New York, Texas, California.

Top affinities include Citibank, Merrill Lynch, Electronic trading platform, with strongest over-indexing on Citibank (33.34× the country average).

Demographically, the JPMorgan Chase audience skews balanced with an average age of 42.0, and over-indexes on personality traits such as Risk Appetite, Career Orientation.

The typical JPMorgan Chase fan in United States is balanced, around 42.0 years old, with strong Risk Appetite tendencies and a notable affinity for Citibank.

Category: Business & Career · Type: Brand · Subtype: Bank

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
3.5M
in United States
Gender
49.0%♀
51.0% male
Age
42.0
average years
Country rank
#9349
among all objects in United States
Fig. 01

Search interest · 12-month trend

-7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of JPMorgan Chase

49.0% are female, 51.0% are male, average age 42.0.

Fig. 02

Gender split

49.0%
Female
51.0%
Male
Demographic split for JPMorgan Chase audience in United States
MetricValue
Female49.0%
Male51.0%
Average age42.0
Estimated audience size3.5M
Fig. 03

Age distribution

Ø 42.0
average years
Age distribution of the JPMorgan Chase audience in United States
Age bracketShare%
16-2415%
25-3420%
35-4419%
45-5420%
55+26%
Fig. 04

Worldwide distribution

34.5%

of the worldwide JPMorgan Chase audience comes from United States.

Worldwide audience distribution share by country for JPMorgan Chase
CountryShare
United States34.5%
India14.0%
Philippines7.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

JPMorgan Chase customers by region in United States
#RegionReachAffinity×
01Delaware~60K6.12×
02New York~700K3.52×
03Texas~600K2.35×
04New Jersey~200K2.06×
05Washington, District of Columbia~10K1.61×
06Ohio~200K1.26×
07Connecticut~50K1.26×
08Illinois~200K1.23×
09Florida~300K1.17×
10Pennsylvania~200K1.13×
11Virginia~100K1.13×
12Massachusetts~80K1.11×
13Maryland~60K1.01×
14Arizona~80K0.99×
15Georgia~100K0.98×
16Louisiana~50K0.96×
17California~400K0.93×
18North Carolina~100K0.84×
19Vermont~6K0.84×
20Rhode Island~9K0.82×
21Indiana~60K0.81×
22Washington~60K0.79×
23Colorado~50K0.79×
24New Hampshire~10K0.77×
25Michigan~80K0.75×
26Missouri~50K0.72×
27Oklahoma~30K0.72×
28Nevada~20K0.72×
29South Carolina~40K0.71×
30Maine~10K0.71×
31Utah~20K0.70×
32Wisconsin~40K0.69×
33Alaska~5K0.69×
34Arkansas~20K0.67×
35Mississippi~20K0.67×
36Kansas~20K0.66×
37North Dakota~5K0.66×
38Tennessee~50K0.65×
39West Virginia~10K0.65×
40Hawaii~10K0.65×
41Montana~7K0.65×
42South Dakota~6K0.65×
43Minnesota~40K0.64×
44Alabama~30K0.64×
45Kentucky~30K0.64×
46Iowa~20K0.64×
47Oregon~30K0.63×
48Nebraska~10K0.63×
49Idaho~10K0.62×
50New Mexico~10K0.59×
Fig. 06

Affinity by region

Affinity by region — JPMorgan Chase, United States
0.59×1.00×6.12×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the JPMorgan Chase audience vs. the country average
#·InterestCategoryAffinity×
01CitibankBusiness & Career33.34×
02Merrill LynchBusiness & Career28.64×
03Electronic trading platformBusiness & Career25.01×
04BlackRockBusiness & Career25.01×
05BarclaysBusiness & Career24.50×
06StockbrokerBusiness & Career22.25×
07Stock market indexBusiness & Career18.06×
08Morgan StanleyBusiness & Career16.33×
09E-TradeBusiness & Career15.72×
10Charles Schwab CorporationBusiness & Career13.77×
11Express ScriptsHealth13.60×
12Brokerage firmBusiness & Career13.48×
13Asset managementBusiness & Career13.33×
14AetnaBusiness & Career12.99×
15Fidelity InvestmentsBusiness & Career12.57×
16Bank of AmericaBusiness & Career9.26×
17Investment managementBusiness & Career8.48×
18Investment bankingBusiness & Career8.30×
19Financial marketBusiness & Career7.37×
20Yahoo! FinanceBusiness & Career7.05×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the JPMorgan Chase audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the JPMorgan Chase audience vs. the country average · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL4.05×
Career OrientationPOWER3.55×
Need for SecurityCONSERVATISM1.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the JPMorgan Chase audience vs. the country average · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.76×
CreativityOPEN0.87×
IndividualismJOY0.89×
0×1.00× baseline2×
Appendix

Explore more audiences

More Bank audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in JPMorgan Chase over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/jpmorgan-chase-12651” · Methodology