Rascasse Audience Intelligence

Justin Bieber Audience in United States

Justin Bieber has an estimated audience of 19.9M people in United States.

#6among Pop in United States#51among people in United States#98in Music & Radio

The average Justin Bieber fan in United States is 32.7 years old, more female, and lives primarily in California.

By number of fans, Justin Bieber ranks #6 among the 1578 objects in Pop in United States — 6.5× the group median.

Its fans are 7.3 years younger than the group average of 40.0.

Women make up 64.5% of the fan base, 5.7 percentage points more than the group average.

Compared with the other 1577 objects in Pop, Justin Bieber fans stand out for their interest in Infant bed, Hailey Baldwin and Infant bodysuit.

Interest is seasonal: March, April and June account for 36% of the year's searches, December is the quietest month.

Most fans live in California, Texas, Florida.

Top affinities include Infant bed, Hailey Baldwin, Infant bodysuit, with strongest over-indexing on Infant bed (2.36× the country average).

Demographically, the Justin Bieber audience skews more female with an average age of 32.7, and over-indexes on personality traits such as Extroversion, Tradition.

The typical Justin Bieber fan in United States is more female, around 32.7 years old, with strong Extroversion tendencies and a notable affinity for Infant bed.

Category: Music & Radio · Type: Person · Subtype: Pop

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
19.9M
in United States
Gender
64.5%♀
35.5% male
Age
32.7
average years
Country rank
#1673
among all objects in United States
Fig. 01

Search interest · 12-month trend

-34%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Justin Bieber fans

64.5% are female, 35.5% are male, average age 32.7.

Fig. 02

Gender split

64.5%
Female
35.5%
Male
Demographic split for Justin Bieber audience in United States
MetricValue
Female64.5%
Male35.5%
Average age32.7
Estimated audience size19.9M
Fig. 03

Age distribution

Ø 32.7
average years
Age distribution of the Justin Bieber audience in United States
Age bracketShare%
16-2440%
25-3423%
35-4416%
45-5412%
55+10%
Fig. 04

Worldwide distribution

24.3%

of the worldwide Justin Bieber audience comes from United States.

Worldwide audience distribution share by country for Justin Bieber
CountryShare
United States24.3%
Brazil7.6%
Germany5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Justin Bieber fans by region: top regions in United States
#RegionReachAffinity×
01California~3M1.22×
02Nevada~200K1.13×
03Hawaii~100K1.12×
04Texas~1.5M1.11×
05New Jersey~600K1.10×
06Oregon~300K1.10×
07Oklahoma~300K1.10×
08Connecticut~200K1.10×
09North Carolina~700K1.09×
10New York~1.5M1.08×
11Georgia~700K1.08×
12Utah~200K1.08×
13Washington~500K1.07×
14Arizona~500K1.07×
15Massachusetts~400K1.07×
16New Mexico~100K1.05×
17Florida~1.5M1.04×
18Tennessee~400K1.04×
19Arkansas~200K1.04×
20Idaho~100K1.03×
21Pennsylvania~800K1.02×
22Michigan~600K1.02×
23Indiana~400K1.02×
24Kentucky~300K1.02×
25Illinois~800K1.01×
26Ohio~700K1.01×
27West Virginia~100K1.01×
28Minnesota~300K1.00×
29Missouri~400K0.99×
30Alabama~300K0.99×
31Louisiana~300K0.99×
32Virginia~500K0.98×
33Colorado~300K0.98×
34Maryland~400K0.97×
35South Carolina~300K0.97×
36Rhode Island~60K0.96×
37Wisconsin~300K0.95×
38Kansas~200K0.95×
39Nebraska~100K0.94×
40New Hampshire~70K0.94×
41North Dakota~40K0.94×
42Iowa~200K0.93×
43Mississippi~200K0.93×
44Montana~60K0.93×
45Alaska~40K0.89×
46Maine~70K0.88×
47South Dakota~50K0.87×
48Delaware~50K0.85×
49Washington, District of Columbia~30K0.84×
50Vermont~30K0.81×
Fig. 06

Affinity by region

Affinity by region — Justin Bieber, United States
0.81×1.00×1.22×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Justin Bieber audience vs. the country average
#·InterestCategoryAffinity×
01Infant bedHome & Garden2.36×
02Hailey BaldwinFashion & Accessoires2.26×
03Infant bodysuitKids & Family2.16×
04Child safety seatKids & Family2.15×
05Diaper bagKids & Family2.03×
06Sabrina CarpenterMusic & Radio1.98×
07Madison BeerMusic & Radio1.85×
08Music educationMusic & Radio1.81×
09Music schoolMusic & Radio1.79×
10Harry StylesMusic & Radio1.78×
11Selena GomezMovies & TV1.68×
12InfantKids & Family1.64×
13ZendayaMovies & TV1.58×
14Makeup TutorialsBeauty & Wellness1.58×
15Ariana GrandeMusic & Radio1.57×
16Millie Bobby BrownMovies & TV1.56×
17Infant clothingKids & Family1.53×
18Primary educationKids & Family1.53×
19Child developmentBusiness & Career1.52×
20Baby foodKids & Family1.51×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Justin Bieber audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Justin Bieber audience vs. the country average · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.13×
TraditionCONSERVATISM1.08×
Family OrientationCONSERVATISM1.06×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Justin Bieber audience vs. the country average · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.68×
Career OrientationPOWER0.69×
PatriotismCONSERVATISM0.72×
0×1.00× baseline2×
Appendix

Explore more audiences

More Pop audiences in United States

Related rankings

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Justin Bieber over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/justin-bieber-6004” · Methodology