Rascasse Audience Intelligence

La Liga Fan Demographics in United States

La Liga has an estimated audience of 10.8M people in United States.

#14among Soccer in United States
#37among events in United States#261in Sports

The average La Liga fan in United States is 32.6 years old, more male, and lives primarily in California.

By number of fans, La Liga ranks #14 among the 13399 objects in Soccer in United States — 3.7× the group median.

Its fans are 1.8 years younger than the group average of 34.4.

Women make up 29.1% of the fan base, 6.6 percentage points fewer than the group average.

Compared with the other 13398 objects in Soccer, La Liga fans stand out for their interest in Indigo (actress), Guatemala and Peru.

Most fans live in California, Florida, Texas.

Top affinities include Atlético Madrid, Lamine Yamal, Liga MX, with strongest over-indexing on Atlético Madrid (12.61× the country average).

Demographically, the La Liga audience skews more male with an average age of 32.6, and over-indexes on personality traits such as Need for Security, Spirituality.

The typical La Liga fan in United States is more male, around 32.6 years old, with strong Need for Security tendencies and a notable affinity for Atlético Madrid.

Category: Sports · Type: Event · Subtype: Soccer

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
10.8M
in United States
Gender
29.1%♀
70.9% male
Age
32.6
average years
Country rank
#3280
among all objects in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of La Liga fans

29.1% are female, 70.9% are male, average age 32.6.

Fig. 02

Gender split

29.1%
Female
70.9%
Male
Demographic split for La Liga audience in United States
MetricValue
Female29.1%
Male70.9%
Average age32.6
Estimated audience size10.8M
Fig. 03

Age distribution

Ø 32.6
average years
Age distribution of the La Liga audience in United States
Age bracketShare%
16-2440%
25-3421%
35-4417%
45-5413%
55+9%
Fig. 04

Worldwide distribution

7.5%

of the worldwide La Liga audience comes from United States.

Worldwide audience distribution share by country for La Liga
CountryShare
Spain12.6%
United States7.5%
Brazil6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

La Liga fans by region: top regions in United States
#RegionReachAffinity×
01Maryland~500K2.55×
02New Jersey~600K2.06×
03Florida~1.5M2.01×
04Virginia~500K1.78×
05New York~1M1.74×
06California~2M1.68×
07Texas~1M1.62×
08Washington, District of Columbia~30K1.57×
09Connecticut~200K1.47×
10Massachusetts~300K1.39×
11Nevada~100K1.38×
12Rhode Island~50K1.37×
13North Carolina~500K1.28×
14Georgia~500K1.27×
15Nebraska~80K1.26×
16Illinois~500K1.24×
17Delaware~40K1.14×
18Indiana~200K1.01×
19Utah~100K1.01×
20Tennessee~200K1.00×
21Washington~200K0.97×
22Colorado~200K0.96×
23Louisiana~100K0.96×
24Kansas~90K0.96×
25Arizona~200K0.95×
26Minnesota~200K0.89×
27Kentucky~100K0.89×
28Iowa~90K0.88×
29Oregon~100K0.87×
30Arkansas~80K0.87×
31South Carolina~100K0.84×
32Oklahoma~100K0.84×
33Pennsylvania~300K0.75×
34Alabama~100K0.74×
35South Dakota~20K0.72×
36New Mexico~50K0.71×
37Ohio~300K0.68×
38Wisconsin~100K0.64×
39Idaho~40K0.61×
40Missouri~100K0.59×
41North Dakota~10K0.58×
42Michigan~200K0.57×
43Maine~20K0.54×
44Mississippi~50K0.52×
45Vermont~10K0.51×
46New Hampshire~20K0.50×
47Wyoming~8K0.45×
48West Virginia~20K0.36×
49Hawaii~20K0.36×
50Montana~10K0.32×
Fig. 06

Affinity by region

Affinity by region — La Liga, United States
0.32×1.00×2.55×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the La Liga audience vs. the country average
#·InterestCategoryAffinity×
01Atlético MadridSports12.61×
02Lamine YamalSports11.91×
03Liga MXSports11.39×
04Indigo (actress)Movies & TV10.76×
05GuatemalaTravel & Leisure7.69×
06PeruTravel & Leisure7.26×
07ArgentinaTravel & Leisure7.11×
08UruguayTravel & Leisure7.08×
09SpainTravel & Leisure6.98×
10ColombiaTravel & Leisure6.55×
11Puerto RicoTravel & Leisure6.32×
12MelbourneTravel & Leisure6.09×
13Pacific OceanTravel & Leisure5.94×
14South AmericaTravel & Leisure5.82×
15CaribbeanTravel & Leisure5.49×
16UEFA Champions LeagueSports5.22×
17Latin AmericaTravel & Leisure5.15×
18FIFA World Cup 2026Sports4.38×
19FIFA World CupSports2.94×
20VideoMovies & TV2.62×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the La Liga audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the La Liga audience vs. the country average · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.25×
SpiritualityBALANCE1.17×
Price SensitivityPREMIUM1.11×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the La Liga audience vs. the country average · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.62×
SustainabilityBALANCE0.69×
IndividualismJOY0.71×
0×1.00× baseline2×
Appendix

Explore more audiences

More Soccer audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in La Liga over the last 12 months. Modelled, not counted; people interested in several events count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/la-liga-3235” · Methodology