Rascasse Audience Intelligence

Tumblr Audience Demographics in United States

Tumblr has an estimated audience of 16.6M people in United States.

#12among Social media in United States
#52among websites & media in United States
#35in Internet & Social Media

The average Tumblr fan in United States is 32.5 years old, more female, and lives primarily in California.

By number of fans, Tumblr ranks #11 among the 36 objects in Social media in United States — 6.8× the group median.

Its fans are 5.6 years younger than the group average of 38.1.

Women make up 59.8% of the fan base, 3.0 percentage points more than the group average.

Compared with the other 35 objects in Social media, Tumblr fans stand out for their interest in Morgan Spurlock, Huey Lewis and Google Photos.

Interest is seasonal: May, June and July account for 46% of the year's searches, February is the quietest month.

Most fans live in California, Texas, Florida.

Top affinities include Morgan Spurlock, Huey Lewis, Google Photos, with strongest over-indexing on Morgan Spurlock (5.74× the country average).

Demographically, the Tumblr audience skews more female with an average age of 32.5, and over-indexes on personality traits such as Social Media Usage, Creativity.

The typical Tumblr fan in United States is more female, around 32.5 years old, with strong Social Media Usage tendencies and a notable affinity for Morgan Spurlock.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: Social media

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
16.6M
in United States
Gender
59.8%♀
40.2% male
Age
32.5
average years
Country rank
#2044
among all objects in United States
Fig. 01

Search interest · 12-month trend

+80%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Audience demographics of Tumblr

59.8% are female, 40.2% are male, average age 32.5.

Fig. 02

Gender split

59.8%
Female
40.2%
Male
Demographic split for Tumblr audience in United States
MetricValue
Female59.8%
Male40.2%
Average age32.5
Estimated audience size16.6M
Fig. 03

Age distribution

Ø 32.5
average years
Age distribution of the Tumblr audience in United States
Age bracketShare%
16-2439%
25-3424%
35-4415%
45-5412%
55+9%
Fig. 04

Worldwide distribution

21.8%

of the worldwide Tumblr audience comes from United States.

Worldwide audience distribution share by country for Tumblr
CountryShare
United States21.8%
China8.4%
Brazil7.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Tumblr fans by region: top regions in United States
#RegionReachAffinity×
01Oklahoma~300K1.34×
02New Mexico~100K1.34×
03Oregon~300K1.31×
04Washington~500K1.20×
05Utah~200K1.16×
06Delaware~60K1.15×
07Indiana~400K1.14×
08Vermont~40K1.14×
09Kentucky~300K1.13×
10Missouri~300K1.12×
11Maine~80K1.12×
12Iowa~200K1.11×
13Tennessee~400K1.09×
14Idaho~100K1.09×
15North Carolina~600K1.06×
16Nevada~200K1.06×
17Georgia~600K1.05×
18Arizona~400K1.05×
19Texas~1M1.04×
20Kansas~200K1.04×
21Alabama~300K1.03×
22Virginia~400K1.02×
23Montana~50K1.02×
24Michigan~500K1.01×
25Louisiana~200K1.01×
26West Virginia~90K1.00×
27Arkansas~100K0.99×
28Pennsylvania~600K0.98×
29Ohio~600K0.98×
30Maryland~300K0.98×
31Wisconsin~300K0.98×
32South Carolina~300K0.98×
33Rhode Island~50K0.97×
34Wyoming~30K0.97×
35California~2M0.95×
36Florida~1M0.95×
37Massachusetts~300K0.95×
38New Hampshire~60K0.95×
39Colorado~300K0.94×
40Connecticut~200K0.94×
41New York~900K0.92×
42Minnesota~200K0.86×
43Mississippi~100K0.86×
44Illinois~500K0.85×
45Alaska~30K0.84×
46New Jersey~400K0.82×
47Hawaii~60K0.82×
48Nebraska~80K0.81×
49South Dakota~30K0.69×
50North Dakota~20K0.64×
Fig. 06

Affinity by region

Affinity by region — Tumblr, United States
0.64×1.00×1.34×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Tumblr audience vs. the country average
#·InterestCategoryAffinity×
01Morgan SpurlockMovies & TV5.74×
02Huey LewisMovies & TV2.41×
03Google PhotosTechnology & Electronics2.33×
04Conan the Barbarian (2011 film)Movies & TV2.24×
05Howl's Moving CastleMovies & TV1.95×
06Monster Hunter (video game)Games1.92×
07ReeseMovies & TV1.90×
08Red Bull RecordsMusic & Radio1.75×
09Pura VidaFashion & Accessoires1.75×
10F(x) (band)Music & Radio1.73×
11Quinceañera (telenovela)Movies & TV1.61×
12Bones (rapper)Music & Radio1.61×
13WebtoonInternet & Social Media1.60×
14Cameron BoyceMovies & TV1.59×
15Richard DawkinsHealth1.57×
16Parenting stylesKids & Family1.53×
17MicrobloggingTechnology & Electronics1.52×
18Web fictionLiterature1.52×
19Sleep TokenMusic & Radio1.51×
20Men's movementPolitics & Society1.50×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Tumblr audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Tumblr audience vs. the country average · What stands out
TraitClusterDeviationScore
Social Media UsageJOY1.04×
CreativityOPEN1.03×
ExtroversionTHRILL1.02×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Tumblr audience vs. the country average · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.64×
Career OrientationPOWER0.73×
PatriotismCONSERVATISM0.81×
0×1.00× baseline2×
Appendix

Explore more audiences

More Social media audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Tumblr over the last 12 months. Modelled, not counted; people interested in several website / newspaper / magazines count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/tumblr-10394” · Methodology