Rascasse Audience Intelligence

US Open (tennis) Fan Demographics in United States

US Open (tennis) has an estimated audience of 10.1M people in United States.

#2among Tennis in United States
#41among events in United States#290in Sports

The average US Open (tennis) fan in United States is 38.1 years old, more male, and lives primarily in New York.

By number of fans, US Open (tennis) ranks #3 among the 425 objects in Tennis in United States — 7.5× the group median.

Its fans are 0.9 years younger than the group average of 39.0.

Women make up 44.4% of the fan base, 4.2 percentage points more than the group average.

Compared with the other 424 objects in Tennis, US Open (tennis) fans stand out for their interest in HEAD Tennis, Babolat and International Tennis Federation.

Interest is seasonal: June, August and September account for 96% of the year's searches, December is the quietest month.

Most fans live in New York, California, Florida.

Top affinities include HEAD Tennis, Babolat, Roland Garros, with strongest over-indexing on HEAD Tennis (141.24× the country average).

Demographically, the US Open (tennis) audience skews more male with an average age of 38.1, and over-indexes on personality traits such as Sports Activity, Sustainability.

The typical US Open (tennis) fan in United States is more male, around 38.1 years old, with strong Sports Activity tendencies and a notable affinity for HEAD Tennis.

Category: Sports · Type: Event · Subtype: Tennis

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
10.1M
in United States
Gender
44.4%♀
55.6% male
Age
38.1
average years
Country rank
#3506
among all objects in United States
Fig. 01

Search interest · 12-month trend

-52%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of US Open (tennis) fans

44.4% are female, 55.6% are male, average age 38.1.

Fig. 02

Gender split

44.4%
Female
55.6%
Male
Demographic split for US Open (tennis) audience in United States
MetricValue
Female44.4%
Male55.6%
Average age38.1
Estimated audience size10.1M
Fig. 03

Age distribution

Ø 38.1
average years
Age distribution of the US Open (tennis) audience in United States
Age bracketShare%
16-2424%
25-3421%
35-4419%
45-5419%
55+17%
Fig. 04

Worldwide distribution

22.2%

of the worldwide US Open (tennis) audience comes from United States.

Worldwide audience distribution share by country for US Open (tennis)
CountryShare
United States22.2%
Italy9.7%
Japan7.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

US Open (tennis) fans by region: top regions in United States
#RegionReachAffinity×
01New York~2M3.03×
02Washington, District of Columbia~50K2.37×
03Connecticut~200K1.95×
04New Jersey~500K1.89×
05Massachusetts~400K1.76×
06Vermont~30K1.49×
07Maryland~200K1.28×
08Rhode Island~40K1.28×
09Virginia~300K1.24×
10Maine~50K1.21×
11California~1.5M1.20×
12Illinois~500K1.19×
13North Carolina~400K1.17×
14Delaware~30K1.12×
15Florida~700K1.10×
16New Hampshire~40K1.10×
17Pennsylvania~400K1.09×
18Georgia~400K1.07×
19Washington~200K1.06×
20Colorado~200K1.05×
21Michigan~300K1.00×
22Minnesota~200K1.00×
23South Carolina~200K0.95×
24Ohio~300K0.90×
25Oregon~100K0.90×
26Hawaii~40K0.90×
27Wisconsin~100K0.83×
28Utah~80K0.83×
29Texas~600K0.82×
30Indiana~200K0.82×
31Nevada~80K0.78×
32Montana~30K0.77×
33Kansas~70K0.75×
34Tennessee~200K0.74×
35Iowa~70K0.73×
36Nebraska~40K0.70×
37Kentucky~90K0.69×
38Missouri~100K0.68×
39Arizona~200K0.67×
40Idaho~40K0.67×
41Louisiana~90K0.64×
42New Mexico~40K0.63×
43Alabama~90K0.61×
44West Virginia~30K0.59×
45North Dakota~10K0.57×
46South Dakota~10K0.56×
47Arkansas~50K0.55×
48Alaska~10K0.54×
49Mississippi~50K0.53×
50Oklahoma~60K0.50×
Fig. 06

Affinity by region

Affinity by region — US Open (tennis), United States
0.50×1.00×3.03×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the US Open (tennis) audience vs. the country average
#·InterestCategoryAffinity×
01HEAD TennisSports141.24×
02BabolatSports100.00×
03Roland GarrosSports86.11×
04Australian OpenSports83.43×
05Tennis WarehouseShopping74.61×
06Emma RaducanuSports72.37×
07Jasmine PaoliniSports64.30×
08International Tennis FederationSports56.65×
09The Championships, WimbledonSports53.74×
10United States Tennis AssociationSports52.78×
11Iga SwiatekSports47.43×
12Grand Slam (tennis)Sports46.80×
13Tommy PaulSports40.24×
14Novak DjokovicSports37.10×
15Aryna SabalenkaSports32.14×
16Naomi OsakaSports31.86×
17Coco GauffSports29.97×
18Taylor FritzSports28.66×
19Jannik SinnerSports19.70×
20City BankBusiness & Career17.03×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the US Open (tennis) audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the US Open (tennis) audience vs. the country average · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER1.75×
SustainabilityBALANCE1.66×
Luxury OrientationPREMIUM1.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the US Open (tennis) audience vs. the country average · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.81×
Family OrientationCONSERVATISM0.87×
Convenience OrientationPREMIUM0.87×
0×1.00× baseline2×
Appendix

Explore more audiences

More Tennis audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in US Open (tennis) over the last 12 months. Modelled, not counted; people interested in several events count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/us-open-tennis-25742” · Methodology