Rascasse Audience Intelligence

Vegas Golden Knights Fan Demographics in United States

Vegas Golden Knights has an estimated audience of 6.7M people in United States.

#9among Ice hockey in United States
#117among teams in United States#447in Sports

The average Vegas Golden Knights fan in United States is 37.4 years old, more male, and lives primarily in Nevada.

By number of fans, Vegas Golden Knights ranks #7 among the 33 NHL teams in United States — 1.9× the group median.

Its fans are 1.0 years younger than the group average of 38.4.

Women make up 39.9% of the fan base, 5.4 percentage points more than the group average.

Compared with the other 32 NHL teams, Vegas Golden Knights fans stand out for their interest in Vegas Golden Knights, Smith Center for the Performing Arts and Las Vegas Weekly.

In Q3/2026, search interest was +29.8% on the same quarter a year earlier; the median across the group was +22.7%.

Interest is seasonal: April, May and June account for 47% of the year's searches, August is the quietest month.

Most fans live in Nevada, California, New York.

Top affinities include Vegas Golden Knights, Smith Center for the Performing Arts, Las Vegas Weekly, with strongest over-indexing on Vegas Golden Knights (296.97× the country average).

Demographically, the Vegas Golden Knights audience skews more male with an average age of 37.4, and over-indexes on personality traits such as Patriotism, Risk Appetite.

The typical Vegas Golden Knights fan in United States is more male, around 37.4 years old, with strong Patriotism tendencies and a notable affinity for Vegas Golden Knights.

Category: Sports · Type: Team · Subtype: Ice hockey

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
6.7M
in United States
Gender
39.9%♀
60.1% male
Age
37.4
average years
Country rank
#5285
among all objects in United States
Fig. 01

Search interest · 12-month trend

+30%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Vegas Golden Knights fans

39.9% are female, 60.1% are male, average age 37.4.

Fig. 02

Gender split

39.9%
Female
60.1%
Male
Demographic split for Vegas Golden Knights audience in United States
MetricValue
Female39.9%
Male60.1%
Average age37.4
Estimated audience size6.7M
Fig. 03

Age distribution

Ø 37.4
average years
Age distribution of the Vegas Golden Knights audience in United States
Age bracketShare%
16-2427%
25-3420%
35-4418%
45-5418%
55+17%
Fig. 04

Worldwide distribution

52.0%

of the worldwide Vegas Golden Knights audience comes from United States.

Worldwide audience distribution share by country for Vegas Golden Knights
CountryShare
United States52.0%
Canada42.3%
United Kingdom0.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Vegas Golden Knights fans by region: top regions in United States
#RegionReachAffinity×
01Nevada~1.5M20.85×
02Montana~40K1.94×
03Utah~100K1.54×
04Alaska~20K1.26×
05Idaho~40K1.19×
06North Dakota~20K1.14×
07Wyoming~10K1.11×
08Colorado~100K1.04×
09Minnesota~100K1.04×
10Arizona~200K1.02×
11South Dakota~20K0.93×
12New Hampshire~20K0.87×
13New Mexico~30K0.76×
14Massachusetts~100K0.75×
15Missouri~80K0.63×
16Hawaii~20K0.63×
17Michigan~100K0.62×
18Nebraska~20K0.61×
19Rhode Island~10K0.60×
20Pennsylvania~200K0.59×
21Wisconsin~70K0.59×
22Oregon~50K0.59×
23Washington~90K0.58×
24California~400K0.55×
25New York~200K0.55×
26Iowa~30K0.55×
27Maine~10K0.54×
28Vermont~7K0.53×
29Illinois~100K0.50×
30North Carolina~100K0.49×
31New Jersey~80K0.46×
32Ohio~100K0.44×
33Kansas~30K0.43×
34Florida~200K0.42×
35Connecticut~30K0.41×
36Delaware~8K0.40×
37Tennessee~60K0.39×
38Indiana~50K0.38×
39South Carolina~40K0.35×
40Virginia~60K0.33×
41Oklahoma~30K0.33×
42Texas~100K0.31×
43Maryland~40K0.31×
44Alabama~30K0.31×
45Mississippi~20K0.31×
46West Virginia~10K0.31×
47Arkansas~20K0.30×
48Louisiana~30K0.29×
49Kentucky~30K0.29×
50Georgia~50K0.22×
Fig. 06

Affinity by region

Affinity by region — Vegas Golden Knights, United States
0.22×1.00×20.85×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Vegas Golden Knights audience vs. the country average
#·InterestCategoryAffinity×
01Vegas Golden KnightsSports296.97×
02Smith Center for the Performing ArtsTravel & Leisure98.73×
03Las Vegas WeeklyNews67.13×
04Santa Fe StationTravel & Leisure61.54×
05UNLV Runnin' Rebels basketballSports60.51×
06Sunset StationTravel & Leisure42.73×
07NV EnergyHome & Garden41.92×
088 News NowMovie / TV Show / Series39.51×
09Las Vegas Review-JournalNews38.61×
10Richard HarrisMovies & TV30.62×
11Alexander OvechkinSports24.00×
12Sidney CrosbySports23.81×
13CoolioMusic & Radio22.13×
14Montreal CanadiensSports22.04×
15Stanley Cup playoffsSports19.57×
16NHL (video game series)Games16.62×
17Din Tai FungFood & Beverages16.13×
18USA HockeySports15.52×
19Las Vegas ValleyTravel & Leisure11.97×
20Pittsburgh PenguinsSports10.10×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Vegas Golden Knights audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Vegas Golden Knights audience vs. the country average · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.33×
Risk AppetiteTHRILL1.23×
Convenience OrientationPREMIUM1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Vegas Golden Knights audience vs. the country average · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.82×
CreativityOPEN0.85×
MindfulnessBALANCE0.89×
0×1.00× baseline2×
Appendix

Explore more audiences

More Ice hockey audiences in United States

Related rankings

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Vegas Golden Knights over the last 12 months. Modelled, not counted; people interested in several teams count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/vegas-golden-knights-10008201” · Methodology