Rascasse Audience Intelligence

Frosted Flakes Target Market in United States

Frosted Flakes has an estimated audience of 615K people in United States.

#3581among brands in United States#1776in Food & Beverages

The average Frosted Flakes fan in United States is 37.2 years old, balanced, and lives primarily in California.

Most fans live in California, Texas, New York.

Top affinities include Yaya Touré, Simple Truths, Miami Dolphins Cheerleaders, with strongest over-indexing on Yaya Touré (110.92× the country average).

Demographically, the Frosted Flakes audience skews balanced with an average age of 37.2, and over-indexes on personality traits such as Social Media Usage, Pet Ownership.

The typical Frosted Flakes fan in United States is balanced, around 37.2 years old, with strong Social Media Usage tendencies and a notable affinity for Yaya Touré.

Category: Food & Beverages · Type: Brand

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
615K
in United States
Gender
50.6%♀
49.4% male
Age
37.2
average years
Country rank
#32373
among all objects in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Frosted Flakes

50.6% are female, 49.4% are male, average age 37.2.

Fig. 02

Gender split

50.6%
Female
49.4%
Male
Demographic split for Frosted Flakes audience in United States
MetricValue
Female50.6%
Male49.4%
Average age37.2
Estimated audience size615K
Fig. 03

Age distribution

Ø 37.2
average years
Age distribution of the Frosted Flakes audience in United States
Age bracketShare%
16-2419%
25-3426%
35-4425%
45-5423%
55+8%
Fig. 04

Worldwide distribution

50.1%

of the worldwide Frosted Flakes audience comes from United States.

Worldwide audience distribution share by country for Frosted Flakes
CountryShare
United States50.1%
Canada6.7%
France3.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Frosted Flakes customers by region in United States
#RegionReachAffinity×
01Texas~50K1.30×
02Georgia~30K1.30×
03Mississippi~7K1.30×
04Louisiana~10K1.29×
05New York~50K1.28×
06New Jersey~20K1.27×
07California~90K1.24×
08Maryland~10K1.23×
09North Carolina~20K1.21×
10Connecticut~8K1.21×
11Florida~50K1.19×
12Alabama~10K1.14×
13Illinois~30K1.13×
14South Carolina~10K1.13×
15Virginia~20K1.12×
16Nevada~6K1.07×
17Arkansas~6K1.07×
18Delaware~2K1.07×
19Michigan~20K1.06×
20Pennsylvania~30K1.05×
21Hawaii~3K1.05×
22Tennessee~10K1.03×
23Massachusetts~10K1.03×
24Indiana~10K1.03×
25Kentucky~8K1.03×
26Rhode Island~2K1.03×
27Minnesota~10K1.02×
28Arizona~10K0.98×
29Oklahoma~7K0.98×
30Kansas~5K0.97×
31Ohio~20K0.96×
32Missouri~10K0.96×
33Nebraska~3K0.94×
34Alaska~1K0.93×
35Utah~5K0.91×
36North Dakota~1K0.91×
37Washington, District of Columbia~1K0.91×
38Washington~10K0.90×
39Iowa~5K0.89×
40Wisconsin~10K0.88×
41Oregon~7K0.88×
42New Mexico~3K0.86×
43West Virginia~3K0.86×
44South Dakota~1K0.85×
45Colorado~9K0.83×
46Idaho~3K0.83×
47Maine~2K0.78×
48New Hampshire~2K0.78×
49Vermont<1K0.78×
50Montana~1K0.73×
Fig. 06

Affinity by region

Affinity by region — Frosted Flakes, United States
0.73×1.00×1.30×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Frosted Flakes audience vs. the country average
#·InterestCategoryAffinity×
01Yaya TouréSports110.92×
02Simple TruthsMusic & Radio75.72×
03Miami Dolphins CheerleadersSports68.52×
04Melrose PlaceMovies & TV60.29×
05Froot LoopsFood & Beverages47.49×
06Garuda IndonesiaTravel & Leisure41.62×
07Kenshi YonezuMusic & Radio35.83×
08Miami Hurricanes men's basketballSports32.24×
09Miami Hurricanes baseballSports30.93×
10Karen GillanMovies & TV16.05×
11Miami Hurricanes footballSports15.84×
12Miami HurricanesSports14.42×
13University of MiamiBusiness & Career10.02×
14Dallas (1978 TV series)Movies & TV8.22×
15UruguayTravel & Leisure7.02×
16Great DepressionPolitics & Society6.26×
17Diabetes mellitus awarenessHealth3.70×
18southwest airlinesTravel & Leisure3.30×
19FlavorFood & Beverages2.93×
20ChristmasKids & Family2.76×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Frosted Flakes audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Frosted Flakes audience vs. the country average · What stands out
TraitClusterDeviationScore
Social Media UsageJOY1.31×
Pet OwnershipJOY1.02×
SustainabilityBALANCE1.01×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Frosted Flakes audience vs. the country average · Rather not
TraitClusterDeviationScore
Career OrientationPOWER0.77×
Community OrientationOPEN0.79×
Design AffinityPREMIUM0.79×
0×1.00× baseline2×
Appendix

Explore more audiences

More Food & Beverages audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Frosted Flakes over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/frosted-flakes-36159” · Methodology