Rascasse Audience Intelligence

Nordstrom Target Market in United States

Nordstrom has an estimated audience of 56,215,891 people in United States.

#2among Fashion in United States#40among Brand in United States#25in Shopping

The average Nordstrom fan in United States is 38.9 years old, more female, and lives primarily in California.

By number of fans, Nordstrom ranks #2 among the 87 objects in Fashion in United States — 431.1× the group median.

Its fans are 3.6 years older than the group average of 35.3.

Women make up 69.8% of the fan base, 1.4 percentage points more than the group average.

Compared with the other 86 objects in Fashion, Nordstrom fans stand out for their interest in Purchase discount, Macy's and Bloomingdale's.

Most fans live in California, New York, Texas.

Top affinities include Princess Polly, Aritzia, Purchase discount, with strongest over-indexing on Princess Polly (8.04× the country average).

Demographically, the Nordstrom audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Luxury Orientation, Indulgence.

The typical Nordstrom fan in United States is more female, around 38.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Princess Polly.

Category: Shopping · Type: Brand · Subtype: Fashion

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
56.2M
in United States
Gender
69.8%♀
30.2% male
Age
38.9
average years
Country rank
#332
among all objects in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Nordstrom

69.8% are female, 30.2% are male, average age 38.9.

Fig. 02

Gender split

69.8%
Female
30.2%
Male
Demographic split for Nordstrom audience in United States
MetricValue
Female69.8%
Male30.2%
Average age38.9
Estimated audience size56,215,891
Fig. 03

Age distribution

Ø 38.9
average years
Age distribution of the Nordstrom audience in United States
Age bracketShare%
16-2422%
25-3420%
35-4420%
45-5420%
55+18%
Fig. 04

Worldwide distribution

97.3%

of the worldwide Nordstrom audience comes from United States.

Worldwide audience distribution share by country for Nordstrom
CountryShare
United States97.3%
China0.6%
Canada0.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Nordstrom customers by region in United States
#RegionReachAffinity×
01Washington~3.5M2.74×
02California~16M2.40×
03Illinois~4.5M2.02×
04New Jersey~3M1.93×
05Oregon~1.5M1.88×
06Maryland~2M1.84×
07Hawaii~400K1.74×
08Connecticut~1M1.73×
09Washington, District of Columbia~200K1.59×
10New York~5M1.52×
11Massachusetts~1.5M1.47×
12Delaware~200K1.37×
13Minnesota~1M1.23×
14Colorado~1M1.18×
15Texas~4.5M1.17×
16Virginia~1.5M1.16×
17Utah~600K1.15×
18Florida~4M1.13×
19Pennsylvania~2.5M1.11×
20Arizona~1.5M1.09×
21Michigan~2M1.04×
22Nevada~500K1.01×
23Alaska~100K0.95×
24Rhode Island~200K0.92×
25North Carolina~1.5M0.91×
26Georgia~1.5M0.87×
27Missouri~900K0.84×
28Ohio~1.5M0.83×
29Kansas~400K0.77×
30Wisconsin~700K0.75×
31Tennessee~900K0.73×
32Idaho~200K0.70×
33New Hampshire~200K0.70×
34Indiana~800K0.69×
35South Carolina~600K0.62×
36Montana~100K0.60×
37Louisiana~400K0.54×
38Iowa~300K0.51×
39Nebraska~200K0.50×
40Vermont~50K0.50×
41Alabama~400K0.49×
42Maine~100K0.48×
43South Dakota~70K0.48×
44Kentucky~300K0.45×
45Mississippi~200K0.45×
46Arkansas~200K0.44×
47New Mexico~200K0.43×
48North Dakota~60K0.43×
49Oklahoma~300K0.42×
50West Virginia~100K0.40×
Fig. 06

Affinity by region

Affinity by region — Nordstrom, United States
0.40×1.00×2.74×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Nordstrom audience vs. the country average
#·InterestCategoryAffinity×
01Princess PollyFashion & Accessoires8.04×
02AritziaFashion & Accessoires6.00×
03Purchase discountShopping4.50×
04CoachFashion & Accessoires4.43×
05Nordstrom RackFashion & Accessoires3.59×
06Macy'sShopping3.27×
07Bloomingdale'sShopping3.16×
08Banana RepublicFashion & Accessoires2.82×
09Men's clothingFashion & Accessoires2.16×
10Google DriveTechnology & Electronics2.02×
11WomanKids & Family2.00×
12MarshallsFashion & Accessoires2.00×
13Old NavyFashion & Accessoires1.94×
14BeveragesFood & Beverages1.69×
15GiftShopping1.64×
16EducationBusiness & Career1.62×
17Kohl'sShopping1.60×
18Fitness and wellnessSports1.57×
19RecreationTravel & Leisure1.57×
20Food and drinkFood & Beverages1.55×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Nordstrom audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Nordstrom audience vs. the country average · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.76×
IndulgenceJOY1.70×
Design AffinityPREMIUM1.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Nordstrom audience vs. the country average · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.56×
Risk AppetiteTHRILL0.87×
SpiritualityBALANCE0.89×
0×1.00× baseline2×
Appendix

Explore more audiences

More Fashion audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Nordstrom over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/nordstrom-11459” · Methodology