Rascasse Audience Intelligence

Reebok Target Market in United States

Reebok has an estimated audience of 11.9M people in United States.

#11among Sportswear in United States
#303among brands in United States#151in Fashion & Accessoires

The average Reebok fan in United States is 34.4 years old, balanced, and lives primarily in California.

By number of fans, Reebok ranks #11 among the 98 objects in Sportswear in United States — 335.8× the group median.

Women make up 45.2% of the fan base, 5.1 percentage points fewer than the group average.

Compared with the other 97 objects in Sportswear, Reebok fans stand out for their interest in JD Sports, Men's Fitness and Weight training.

Most fans live in California, Florida, Texas.

Top affinities include JD Sports, Foot Locker, Sportswear (fashion), with strongest over-indexing on JD Sports (4.42× the country average).

Demographically, the Reebok audience skews balanced with an average age of 34.4, and over-indexes on personality traits such as Luxury Orientation, Healthy Lifestyle.

The typical Reebok fan in United States is balanced, around 34.4 years old, with strong Luxury Orientation tendencies and a notable affinity for JD Sports.

Category: Fashion & Accessoires · Type: Brand · Subtype: Sportswear

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
11.9M
in United States
Gender
45.2%♀
54.8% male
Age
34.4
average years
Country rank
#2945
among all objects in United States
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Reebok

45.2% are female, 54.8% are male, average age 34.4.

Fig. 02

Gender split

45.2%
Female
54.8%
Male
Demographic split for Reebok audience in United States
MetricValue
Female45.2%
Male54.8%
Average age34.4
Estimated audience size11.9M
Fig. 03

Age distribution

Ø 34.4
average years
Age distribution of the Reebok audience in United States
Age bracketShare%
16-2431%
25-3425%
35-4420%
45-5415%
55+9%
Fig. 04

Worldwide distribution

22.1%

of the worldwide Reebok audience comes from United States.

Worldwide audience distribution share by country for Reebok
CountryShare
United States22.1%
Japan7.6%
Italy5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Reebok customers by region in United States
#RegionReachAffinity×
01Massachusetts~400K1.60×
02Florida~1M1.43×
03New York~1M1.39×
04New Jersey~500K1.39×
05California~2M1.35×
06Texas~1M1.32×
07Louisiana~200K1.17×
08Connecticut~200K1.17×
09Rhode Island~40K1.14×
10Washington, District of Columbia~30K1.13×
11Illinois~500K1.11×
12Georgia~400K1.11×
13North Carolina~400K1.10×
14Arizona~300K1.10×
15Maryland~200K1.09×
16Virginia~300K1.08×
17Nevada~100K1.08×
18South Carolina~200K1.07×
19Delaware~40K1.05×
20Alabama~200K1.04×
21Pennsylvania~500K1.03×
22Tennessee~300K1.03×
23Utah~100K1.02×
24Mississippi~100K1.02×
25Arkansas~100K1.01×
26Missouri~200K0.97×
27Nebraska~70K0.96×
28Oklahoma~100K0.95×
29Indiana~200K0.94×
30Vermont~20K0.94×
31Washington~300K0.93×
32Colorado~200K0.93×
33New Hampshire~40K0.92×
34Ohio~400K0.91×
35Wisconsin~200K0.90×
36Minnesota~200K0.89×
37Maine~40K0.89×
38Michigan~300K0.88×
39Kentucky~100K0.88×
40Oregon~100K0.87×
41Kansas~90K0.86×
42Iowa~100K0.85×
43New Mexico~60K0.83×
44West Virginia~50K0.77×
45Idaho~50K0.76×
46South Dakota~20K0.75×
47North Dakota~20K0.75×
48Montana~30K0.73×
49Alaska~20K0.72×
50Hawaii~40K0.71×
Fig. 06

Affinity by region

Affinity by region — Reebok, United States
0.71×1.00×1.60×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Reebok audience vs. the country average
#·InterestCategoryAffinity×
01JD SportsShopping4.42×
02Foot LockerShopping3.43×
03Sportswear (fashion)Fashion & Accessoires3.27×
04New BalanceFashion & Accessoires2.99×
05PacSunFashion & Accessoires2.88×
06Sportswear (activewear)Fashion & Accessoires2.33×
07AdidasFashion & Accessoires2.19×
08Sneaker collectingFashion & Accessoires2.14×
09Men's FitnessSports2.03×
10Sneakers (footwear)Fashion & Accessoires1.85×
11NikeFashion & Accessoires1.82×
12NBA playoffsSports1.77×
13StreetwearFashion & Accessoires1.75×
14NBA FinalsSports1.72×
15Weight trainingSports1.70×
16BeautyBeauty & Wellness1.67×
17WingstopFood & Beverages1.57×
18MexicoTravel & Leisure1.52×
19Strength trainingSports1.51×
20FootwearFashion & Accessoires1.50×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Reebok audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Reebok audience vs. the country average · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.41×
Healthy LifestyleBALANCE1.27×
Early Adopter MentalityPOWER1.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Reebok audience vs. the country average · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.82×
Community OrientationOPEN0.85×
PatriotismCONSERVATISM0.86×
0×1.00× baseline2×
Appendix

Explore more audiences

More Sportswear audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Reebok over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/reebok-3409” · Methodology