For marketing, sponsorship & live-entertainment teams
Every entity in this table has a full profile.
Age brackets, gender split, regional distribution down to postal code where available, and the brands this audience overindexes on — per country, for c. 300,000 brands, teams, artists and media properties across 200+ countries. Open in the browser, no login.
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How to read this list
Rank
Position in the Top 100, sorted by audience size from largest to smallest. Updated quarterly.
Audience size
Estimated number of unique people in United States who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in United States. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in United States, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in United States. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 1 | UUltimate Fighting Championship | 45M | 30.3% | 36.3 | 25.3% | Martial art |
| 2 | PProfessional wrestling | 29M | 28.9% | 37.9 | 30.5% | Martial art |
| 3 | CConor McGregor | 10M | 40.1% | 29.9 | 31.1% | Martial art |
| 4 | AAnthony Joshua | 6.8M | 30.8% | 33.0 | 22.3% | Martial art |
| 5 | JJoe Rogan | 6.1M | 51.9% | 39.0 | 35.2% | Martial art |
| 6 | RRonda Rousey | 6M | 51.1% | 37.6 | 22.0% | Martial art |
| 7 | PProfessional wrestling promotion | 5M | 33.9% | 35.9 | 31.1% | Martial art |
| 8 | PProfessional wrestling attacks | 3.9M | 36.8% | 39.1 | 50.6% | Martial art |
| 9 | MMr. Olympia | 3.7M | 34.5% | 34.1 | 35.6% | Martial art |
| 10 | PProfessional wrestling aerial techniques | 3.4M | 52.8% | 41.8 | 69.6% | Martial art |
| 11 | JJon Jones | 2.8M | 26.3% | 34.4 | 15.2% | Martial art |
| 12 | OONE Championship | 2.8M | 16.1% | 39.2 | 16.0% | Martial art |
| 13 | Rrey mysterıo | 2.5M | 65.2% | — | — | Martial art |
| 14 | TTyson Fury | 2.4M | 20.1% | 33.5 | 22.6% | Martial art |
| 15 | GGeorge Foreman | 2.4M | 27.2% | 42.7 | 30.7% | Martial art |
| 16 | AAdrien Broner | 2.4M | 36.1% | 38.0 | 8.7% | Martial art |
| 17 | SStrikeforce (mixed martial arts) | 2.3M | 48.1% | 42.7 | 12.6% | Martial art |
| 18 | PProfessional wrestling throws | 2.2M | 31.1% | 40.6 | 47.0% | Martial art |
| 19 | DDana White | 2M | 40.3% | 38.0 | 17.2% | Martial art |
| 20 | MManny Pacquiao | 1.9M | 38.6% | 34.9 | 28.2% | Martial art |
| 21 | PProfessional wrestling authority figures | 1.8M | 100.0% | 36.7 | 22.0% | Martial art |
| 22 | NNate Diaz | 1.7M | 48.2% | 36.2 | 10.9% | Martial art |
| 23 | KKhabib Nurmagomedov | 1.7M | 24.9% | 31.8 | 15.5% | Martial art |
| 24 | CCain Velasquez | 1.6M | 55.2% | 33.5 | 31.2% | Martial art |
| 25 | IIsrael Adesanya | 1.6M | 35.0% | 36.1 | 19.4% | Martial art |
| 26 | PPaige VanZant | 1.5M | 62.1% | 41.9 | 6.7% | Martial art |
| 27 | DDustin Poirier | 1.5M | 42.7% | 30.3 | 11.1% | Martial art |
| 28 | WWladimir Klitschko | 1.4M | 38.4% | 35.1 | 26.6% | Martial art |
| 29 | OOscar De La Hoya | 1.3M | 46.6% | 41.0 | 41.9% | Martial art |
| 30 | GGolden Gloves | 1.2M | 71.0% | 40.0 | 40.8% | Martial art |
| 31 | QQuinton Jackson | 1.2M | 50.0% | 34.7 | 16.8% | Martial art |
| 32 | GGLORY Kickboxing | 1.2M | 28.7% | 33.5 | 13.9% | Martial art |
| 33 | TTop Rank | 994k | 79.3% | 41.2 | 11.1% | Martial art |
| 34 | PProfessional wrestling holds | 970k | 35.1% | 39.2 | 39.0% | Martial art |
| 35 | KKimbo Slice | 922k | 54.8% | 32.0 | 17.5% | Martial art |
| 36 | DDeontay Wilder | 914k | 36.5% | 32.4 | 16.0% | Martial art |
| 37 | DDaniel Cormier | 899k | 37.1% | 37.8 | 14.9% | Martial art |
| 38 | MMichael Chandler | 856k | 84.8% | 32.6 | 18.8% | Martial art |
| 39 | PPetr Yan | 819k | 42.9% | 36.1 | 19.4% | Martial art |
| 40 | NNick Diaz | 793k | 54.3% | 35.8 | 20.6% | Martial art |
| 41 | LLeon Edwards | 784k | 91.8% | — | — | Martial art |
| 42 | AAnderson Silva | 766k | 26.8% | 35.6 | 15.8% | Martial art |
| 43 | CChuck Liddell | 764k | 67.1% | 35.0 | 12.6% | Martial art |
| 44 | SSaúl Álvarez | 758k | 42.3% | 35.9 | 26.9% | Martial art |
| 45 | AAlexa Grasso | 713k | 73.2% | 35.2 | 12.4% | MMA |
| 46 | RRose Namajunas | 680k | 55.4% | 32.4 | 29.1% | Martial art |
| 47 | JJoe Frazier | 672k | 40.1% | 41.8 | 20.9% | Martial art |
| 48 | DDemetrious Johnson (fighter) | 664k | 43.4% | 39.8 | 12.4% | Martial art |
| 49 | AAmanda Nunes | 660k | 42.8% | 35.2 | 20.2% | Martial art |
| 50 | OOleksandr Ussyk | 633k | 23.7% | 32.1 | 22.7% | Martial art |
| 51 | HHolly Holm | 629k | 64.9% | 37.3 | 21.9% | Martial art |
| 52 | TTony Ferguson | 620k | 37.1% | 35.9 | 14.7% | Martial art |
| 53 | CChael Sonnen | 588k | 51.1% | 37.5 | 5.9% | Martial art |
| 54 | RRocky Marciano | 586k | 30.4% | 42.3 | 36.4% | Martial art |
| 55 | DDevon Larratt | 550k | 21.7% | 30.6 | 41.4% | Martial art |
| 56 | BBen Askren | 545k | 34.5% | 38.1 | 20.8% | Martial art |
| 57 | BB.J. Penn | 487k | 58.6% | 36.5 | 10.7% | Martial art |
| 58 | BBas Rutten | 479k | 47.2% | 34.3 | 33.1% | Martial art |
| 59 | BBruce Buffer | 468k | 50.3% | 35.2 | 20.6% | Martial art |
| 60 | DDorian Yates | 450k | 29.4% | 33.6 | 11.9% | Martial art |
| 61 | CChris Eubank | 448k | 34.1% | 31.5 | 0.8% | Martial art |
| 62 | HHenry Cejudo | 447k | 50.2% | 35.7 | 14.7% | Martial art |
| 63 | LLennox Lewis | 443k | 26.4% | 36.2 | 36.2% | Martial art |
| 64 | SSherdog | 416k | 38.7% | 35.6 | 9.1% | Martial art |
| 65 | RRicky Hatton | 406k | 13.0% | 39.6 | 25.1% | Martial art |
| 66 | VVenum | 399k | 16.9% | 35.7 | 14.7% | Martial art |
| 67 | TTyron Woodley | 398k | 48.3% | 37.7 | 29.8% | Martial art |
| 68 | RRoy Jones, Jr. | 388k | 62.9% | 34.3 | 15.8% | Martial art |
| 69 | IInternational Federation of BodyBuilding & Fitness | 379k | 26.5% | 34.3 | 37.0% | Martial art |
| 70 | TTim Kennedy (fighter) | 363k | 69.7% | 41.6 | 18.9% | Martial art |
| 71 | BBrendan Schaub | 351k | 69.8% | 39.8 | 18.1% | Martial art |
| 72 | MMiesha Tate | 338k | 59.3% | 39.6 | 13.3% | Martial art |
| 73 | CCris Cyborg | 332k | 50.4% | 38.1 | 44.3% | Martial art |
| 74 | UUrijah Faber | 324k | 64.7% | 39.7 | 12.0% | Martial art |
| 75 | JJunior dos Santos | 316k | 63.8% | 34.9 | 36.7% | Martial art |
| 76 | AAnthony "Rumble" Johnson | 313k | 77.9% | 32.4 | 6.4% | Martial art |
| 77 | FFedor Emelianenko | 307k | 19.3% | 36.9 | 10.1% | Martial art |
| 78 | GGeorges St-Pierre | 265k | 1.5% | 37.0 | 20.3% | Martial art |
| 79 | MMichael Bisping | 260k | 34.1% | 35.4 | 16.2% | Martial art |
| 80 | KKatie Taylor | 244k | 22.9% | 40.7 | 27.4% | Martial art |
| 81 | SStipe Miocic | 242k | 42.1% | 35.8 | 14.0% | Martial art |
| 82 | AAndre Ward | 239k | 68.6% | 37.6 | 17.2% | Martial art |
| 83 | TTaimak | 239k | 97.9% | 41.8 | 33.6% | Martial art |
| 84 | DDominick Cruz | 227k | 53.9% | 40.5 | 11.3% | Martial art |
| 85 | WWanderlei Silva | 226k | 30.6% | 44.6 | 34.8% | Martial art |
| 86 | CCub Swanson | 224k | 81.4% | 33.7 | 10.9% | Martial art |
| 87 | LLee Haney | 218k | 26.1% | 41.8 | 31.5% | Martial art |
| 88 | DDereck Chisora | 217k | 21.9% | 37.0 | 28.7% | Martial art |
| 89 | FFrédéric Vosgröne | 212k | 20.3% | 33.7 | 22.9% | Martial art |
| 90 | VVasyl Lomachenko | 210k | 41.5% | 39.6 | 16.0% | Martial art |
| 91 | CColton Smith | 208k | 79.7% | 45.1 | 23.4% | Martial art |
| 92 | GGunnar Nelson (fighter) | 198k | 77.7% | 42.8 | 6.8% | Martial art |
| 93 | FForrest Griffin | 196k | 62.3% | 32.5 | 25.5% | Martial art |
| 94 | AAlistair Overeem | 195k | 38.9% | 34.9 | 0.0% | Martial art |
| 95 | EEddie Hearn | 195k | 18.6% | 30.1 | 29.3% | Martial art |
| 96 | TT.J. Dillashaw | 190k | 59.3% | 34.7 | 19.0% | Martial art |
| 97 | GGennady Golovkin | 190k | 32.6% | 33.5 | 21.1% | Martial art |
| 98 | NNigel Benn | 188k | 21.8% | 44.5 | 0.0% | Martial art |
| 99 | JJoanna Jedrzejczyk | 181k | 45.0% | 33.4 | 17.3% | Martial art |
| 100 | GGary Fisher | 180k | 51.2% | 44.4 | 18.5% | Martial art |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this list of the most popular martial arts compiled?
Rascasse aggregates anonymized search-behavior signals across United States and ranks each martial art by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is updated quarterly from the latest search-behavior data and re-published as a static page.
What is the largest martial art in United States?
Ultimate Fighting Championship currently leads with an estimated audience of 45M people in United States.