Rascasse Audience Intelligence

Texas Roadhouse Target Market in United States

Texas Roadhouse has an estimated audience of 61.8M people in United States.

#2among Restaurants in United States
#25among brands in United States#22in Food & Beverages

The average Texas Roadhouse fan in United States is 42.8 years old, more female, and lives primarily in Texas.

By number of fans, Texas Roadhouse ranks #2 among the 363 objects in Restaurants in United States — 12.9× the group median.

Its fans are 2.6 years older than the group average of 40.2.

Women make up 58.5% of the fan base, 1.3 percentage points more than the group average.

Compared with the other 362 objects in Restaurants, Texas Roadhouse fans stand out for their interest in Kuwait, TGI Friday’s and Louisville, Kentucky.

Most fans live in Texas, Florida, California.

Top affinities include Kuwait, Ruth's Chris Steak House, Bonefish Grill, with strongest over-indexing on Kuwait (7.99× the country average).

Demographically, the Texas Roadhouse audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Spirituality, Community Orientation.

The typical Texas Roadhouse fan in United States is more female, around 42.8 years old, with strong Spirituality tendencies and a notable affinity for Kuwait.

Category: Food & Beverages · Type: Brand · Subtype: Restaurants

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
61.8M
in United States
Gender
58.5%♀
41.5% male
Age
42.8
average years
Country rank
#268
among all objects in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Texas Roadhouse

58.5% are female, 41.5% are male, average age 42.8.

Fig. 02

Gender split

58.5%
Female
41.5%
Male
Demographic split for Texas Roadhouse audience in United States
MetricValue
Female58.5%
Male41.5%
Average age42.8
Estimated audience size61.8M
Fig. 03

Age distribution

Ø 42.8
average years
Age distribution of the Texas Roadhouse audience in United States
Age bracketShare%
16-2415%
25-3417%
35-4418%
45-5422%
55+28%
Fig. 04

Worldwide distribution

94.9%

of the worldwide Texas Roadhouse audience comes from United States.

Worldwide audience distribution share by country for Texas Roadhouse
CountryShare
United States94.9%
Philippines0.7%
Puerto Rico0.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Texas Roadhouse customers by region in United States
#RegionReachAffinity×
01Kentucky~1.5M1.81×
02Indiana~2M1.64×
03Texas~6.5M1.58×
04Utah~900K1.49×
05New Mexico~600K1.48×
06Ohio~3M1.45×
07Arkansas~800K1.44×
08Oklahoma~1M1.43×
09Kansas~800K1.43×
10Iowa~800K1.41×
11Tennessee~2M1.39×
12Missouri~1.5M1.39×
13Louisiana~1M1.30×
14West Virginia~400K1.28×
15Arizona~1.5M1.24×
16Idaho~400K1.23×
17Delaware~200K1.23×
18Colorado~1.5M1.17×
19Michigan~2M1.11×
20Alabama~1M1.11×
21Pennsylvania~2.5M1.10×
22South Carolina~1M1.10×
23Wisconsin~1M1.07×
24Nebraska~400K1.07×
25North Carolina~2M1.02×
26North Dakota~100K1.01×
27Florida~4M1.00×
28Virginia~1.5M0.99×
29Georgia~2M0.94×
30South Dakota~200K0.92×
31Illinois~2M0.90×
32Maryland~1M0.90×
33Rhode Island~200K0.87×
34Connecticut~600K0.85×
35Wyoming~90K0.82×
36Minnesota~800K0.80×
37New Hampshire~200K0.78×
38Montana~200K0.78×
39Nevada~500K0.77×
40Alaska~100K0.75×
41Maine~200K0.68×
42Mississippi~400K0.64×
43New Jersey~1M0.63×
44Massachusetts~800K0.63×
45Vermont~60K0.54×
46New York~2M0.47×
47California~3M0.43×
48Washington~500K0.35×
49Washington, District of Columbia~40K0.32×
50Oregon~200K0.24×
Fig. 06

Affinity by region

Affinity by region — Texas Roadhouse, United States
0.24×1.00×1.81×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Texas Roadhouse audience vs. the country average
#·InterestCategoryAffinity×
01KuwaitTravel & Leisure7.99×
02Ruth's Chris Steak HouseFood & Beverages6.55×
03Bonefish GrillFood & Beverages6.51×
04Carrabba's Italian GrillFood & Beverages6.37×
05LongHorn SteakhouseFood & Beverages5.71×
06TGI Friday’sFood & Beverages5.63×
07Outback SteakhouseFood & Beverages5.47×
08Red RobinFood & Beverages4.92×
09Red LobsterFood & Beverages4.29×
10Applebee'sFood & Beverages4.05×
11Louisville, KentuckyTravel & Leisure3.88×
12Olive GardenFood & Beverages3.86×
13The Cheesecake FactoryFood & Beverages3.68×
14Denny'sFood & Beverages3.06×
15IHOPFood & Beverages2.51×
16Buffalo Wild WingsFood & Beverages2.43×
17WingstopFood & Beverages2.21×
18Panera BreadFood & Beverages2.14×
19SteakFood & Beverages2.00×
20Chick-fil-AFood & Beverages1.55×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Texas Roadhouse audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Texas Roadhouse audience vs. the country average · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.22×
Community OrientationOPEN1.22×
Convenience OrientationPREMIUM1.21×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Texas Roadhouse audience vs. the country average · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.83×
Design AffinityPREMIUM0.85×
Luxury OrientationPREMIUM0.87×
0×1.00× baseline2×
Appendix

Explore more audiences

More Restaurants audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Texas Roadhouse over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/texas-roadhouse-3840” · Methodology