Rascasse Audience Intelligence

New Orleans Jazz & Heritage Festival Audience in United States

New Orleans Jazz & Heritage Festival has an estimated audience of 1.8M people in United States.

#17among Music festival in United States#183among events in United States#1568in Music & Radio

The average New Orleans Jazz & Heritage Festival fan in United States is 46.3 years old, more female, and lives primarily in Louisiana.

By number of fans, New Orleans Jazz & Heritage Festival ranks #17 among the 918 objects in Music festival in United States — 5.0× the group median.

Its fans are 8.4 years older than the group average of 37.9.

Women make up 57.4% of the fan base, 3.9 percentage points more than the group average.

Compared with the other 917 objects in Music festival, New Orleans Jazz & Heritage Festival fans stand out for their interest in John Coltrane, Nat King Cole and Miles Davis.

Interest is seasonal: January, April and May account for 54% of the year's searches, September is the quietest month.

Most fans live in Louisiana, California, New York.

Top affinities include John Coltrane, Nat King Cole, Miles Davis, with strongest over-indexing on John Coltrane (23.32× the country average).

Demographically, the New Orleans Jazz & Heritage Festival audience skews more female with an average age of 46.3, and over-indexes on personality traits such as Indulgence, Career Orientation.

The typical New Orleans Jazz & Heritage Festival fan in United States is more female, around 46.3 years old, with strong Indulgence tendencies and a notable affinity for John Coltrane.

Category: Music & Radio · Type: Event · Subtype: Music festival

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
1.8M
in United States
Gender
57.4%♀
42.6% male
Age
46.3
average years
Country rank
#15767
among all objects in United States
Fig. 01

Search interest · 12-month trend

+6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of New Orleans Jazz & Heritage Festival fans

57.4% are female, 42.6% are male, average age 46.3.

Fig. 02

Gender split

57.4%
Female
42.6%
Male
Demographic split for New Orleans Jazz & Heritage Festival audience in United States
MetricValue
Female57.4%
Male42.6%
Average age46.3
Estimated audience size1.8M
Fig. 03

Age distribution

Ø 46.3
average years
Age distribution of the New Orleans Jazz & Heritage Festival audience in United States
Age bracketShare%
16-2410%
25-3412%
35-4416%
45-5422%
55+38%
Fig. 04

Worldwide distribution

81.4%

of the worldwide New Orleans Jazz & Heritage Festival audience comes from United States.

Worldwide audience distribution share by country for New Orleans Jazz & Heritage Festival
CountryShare
United States81.4%
United Kingdom3.8%
Japan2.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

New Orleans Jazz & Heritage Festival fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~300K13.40×
02Mississippi~30K2.11×
03Washington, District of Columbia~6K1.66×
04Alabama~40K1.59×
05Colorado~40K1.28×
06Vermont~4K1.11×
07New York~100K1.05×
08Georgia~60K1.00×
09Illinois~60K0.92×
10Massachusetts~30K0.91×
11Tennessee~30K0.88×
12Florida~100K0.87×
13Connecticut~20K0.86×
14Rhode Island~5K0.86×
15Alaska~3K0.86×
16Oregon~20K0.85×
17Montana~5K0.85×
18Texas~100K0.83×
19Maryland~30K0.81×
20Arkansas~10K0.81×
21California~200K0.78×
22Maine~6K0.78×
23New Hampshire~5K0.77×
24Delaware~4K0.77×
25North Dakota~3K0.76×
26South Dakota~4K0.75×
27South Carolina~20K0.74×
28New Mexico~9K0.74×
29Virginia~30K0.73×
30Washington~30K0.71×
31Hawaii~6K0.71×
32North Carolina~40K0.70×
33Missouri~20K0.69×
34West Virginia~7K0.68×
35New Jersey~30K0.67×
36Nevada~10K0.67×
37Idaho~7K0.66×
38Kentucky~20K0.64×
39Kansas~10K0.64×
40Wisconsin~20K0.63×
41Minnesota~20K0.63×
42Oklahoma~10K0.62×
43Nebraska~7K0.62×
44Pennsylvania~40K0.61×
45Arizona~30K0.61×
46Utah~10K0.59×
47Iowa~10K0.57×
48Ohio~40K0.55×
49Indiana~20K0.55×
50Michigan~30K0.53×
Fig. 06

Affinity by region

Affinity by region — New Orleans Jazz & Heritage Festival, United States
0.53×1.00×13.40×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the New Orleans Jazz & Heritage Festival audience vs. the country average
#·InterestCategoryAffinity×
01John ColtraneMusic & Radio23.32×
02Nat King ColeMusic & Radio21.99×
03Miles DavisMusic & Radio20.70×
04Nina SimoneMusic & Radio19.98×
05Billie HolidayMusic & Radio19.37×
06Ella FitzgeraldMusic & Radio17.75×
07British AirwaysTravel & Leisure14.14×
08Josh GrobanMusic & Radio13.56×
09Dean MartinMusic & Radio11.83×
10Louis ArmstrongMusic & Radio11.11×
11Easy listeningMusic & Radio10.44×
12Barbra StreisandMusic & Radio10.31×
13Bette MidlerMusic & Radio10.06×
14Aretha FranklinMusic & Radio9.09×
15Frank SinatraMusic & Radio6.83×
16Ski resortTravel & Leisure6.60×
17WaxingBeauty & Wellness3.79×
18Michelle ObamaPolitics & Society2.22×
19Michael JacksonMusic & Radio1.96×
20TMZInternet & Social Media1.73×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the New Orleans Jazz & Heritage Festival audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the New Orleans Jazz & Heritage Festival audience vs. the country average · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.01×
Career OrientationPOWER1.68×
Urban LifestyleOPEN1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the New Orleans Jazz & Heritage Festival audience vs. the country average · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.86×
Social Media UsageJOY0.90×
PatriotismCONSERVATISM0.91×
0×1.00× baseline2×
Appendix

Explore more audiences

More Music festival audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in New Orleans Jazz & Heritage Festival over the last 12 months. Modelled, not counted; people interested in several events count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/new-orleans-jazz-and-heritage-festival-59173” · Methodology