Rascasse Audience Intelligence

Taylor Swift Audience in Germany

Taylor Swift has an estimated audience of 5.5M people in Germany.

#3among Pop in Germany
#23among people in Germany#56in Music & Radio

The average Taylor Swift fan in Germany is 31.6 years old, more female, and lives primarily in Nordrhein-Westfalen.

By number of fans, Taylor Swift ranks #2 among the 1581 objects in Pop in Germany — 4.8× the group median.

Its fans are 8.5 years younger than the group average of 40.1.

Women make up 56.6% of the fan base, 5.0 percentage points fewer than the group average.

Compared with the other 1580 objects in Pop, Taylor Swift fans stand out for their interest in Boulanger, Gracie Abrams and Grace Jones.

Interest is seasonal: February, July and August account for 35% of the year's searches, March is the quietest month.

Most fans live in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top affinities include Boulanger, Gracie Abrams, Grace Jones, with strongest over-indexing on Boulanger (19.59× the country average).

Demographically, the Taylor Swift audience skews more female with an average age of 31.6, and over-indexes on personality traits such as Individualism, Extroversion.

The typical Taylor Swift fan in Germany is more female, around 31.6 years old, with strong Individualism tendencies and a notable affinity for Boulanger.

Category: Music & Radio · Type: Person · Subtype: Pop

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
5.5M
in Germany
Gender
56.6%♀
43.4% male
Age
31.6
average years
Country rank
#882
among all objects in Germany
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Taylor Swift fans

56.6% are female, 43.4% are male, average age 31.6.

Fig. 02

Gender split

56.6%
Female
43.4%
Male
Demographic split for Taylor Swift audience in Germany
MetricValue
Female56.6%
Male43.4%
Average age31.6
Estimated audience size5.5M
Fig. 03

Age distribution

Ø 31.6
average years
Age distribution of the Taylor Swift audience in Germany
Age bracketShare%
16-2446%
25-3420%
35-4414%
45-5412%
55+8%
Fig. 04

Worldwide distribution

5.2%

of the worldwide Taylor Swift audience comes from Germany.

Worldwide audience distribution share by country for Taylor Swift
CountryShare
United States43.0%
United Kingdom6.3%
Canada5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Taylor Swift fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~1M1.26×
02Hamburg~100K1.22×
03Schleswig-Holstein~200K1.11×
04Nordrhein-Westfalen~1M1.06×
05Niedersachsen~500K1.04×
06Berlin~200K1.04×
07Sachsen~300K1.03×
08Baden-Württemberg~700K1.01×
09Hessen~400K1.00×
10Brandenburg~100K0.94×
11Thüringen~100K0.94×
12Rheinland-Pfalz~200K0.93×
13Bremen~40K0.90×
14Mecklenburg-Vorpommern~90K0.89×
15Saarland~50K0.84×
16Sachsen-Anhalt~100K0.82×
Fig. 06

Affinity by region

Affinity by region — Taylor Swift, Germany
0.82×1.00×1.26×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Taylor Swift audience vs. the country average
#·InterestCategoryAffinity×
01BoulangerShopping19.59×
02Gracie AbramsMusic & Radio18.46×
03Grace JonesMusic & Radio13.73×
04Chappell RoanMusic & Radio13.06×
05Sabrina CarpenterMusic & Radio10.57×
06Zara LarssonMusic & Radio7.42×
07Ariana GrandeMusic & Radio6.11×
08Harry StylesMusic & Radio6.04×
09Billie EilishMusic & Radio5.50×
10Millie Bobby BrownMovies & TV4.34×
11TikTokInternet & Social Media3.50×
12Stranger ThingsMovies & TV3.29×
13SupermanMovies & TV2.81×
14Harry PotterMovies & TV2.53×
15Online shoppingShopping1.72×
16MoviesMovies & TV1.57×
17DesignHome & Garden1.55×
18BeautyBeauty & Wellness1.55×
19Food and drinkFood & Beverages1.52×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Taylor Swift audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Taylor Swift audience vs. the country average · What stands out
TraitClusterDeviationScore
IndividualismJOY1.65×
ExtroversionTHRILL1.59×
SustainabilityBALANCE1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Taylor Swift audience vs. the country average · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.78×
DIY MentalityTHRILL0.85×
PatriotismCONSERVATISM0.86×
0×1.00× baseline2×
Appendix

Explore more audiences

More Pop audiences in Germany

See Taylor Swift audiences in other countries

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in Germany with measurable interest in Taylor Swift over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/de/taylor-swift-2372” · Methodology