Rascasse Audience Intelligence

CBS Audience Demographics in United States

CBS has an estimated audience of 64.8M people in United States.

#3among TV channels in United States#18in Movies & TV

The average CBS fan in United States is 43.2 years old, more female, and lives primarily in California.

Most fans live in California, New York, Florida.

Top affinities include Wheel of Fortune (U.S. game show), CBS Sports, Real property, with strongest over-indexing on Wheel of Fortune (U.S. game show) (3.11× the country average).

Demographically, the CBS audience skews more female with an average age of 43.2, and over-indexes on personality traits such as Tradition, Community Orientation.

The typical CBS fan in United States is more female, around 43.2 years old, with strong Tradition tendencies and a notable affinity for Wheel of Fortune (U.S. game show).

Category: Movies & TV · Type: TV Channel

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
64.8M
in United States
Gender
55.4%♀
44.6% male
Age
43.2
average years
Country rank
#231
among all objects in United States
Fig. 01

Search interest · 12-month trend

-31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Audience demographics of CBS

55.4% are female, 44.6% are male, average age 43.2.

Fig. 02

Gender split

55.4%
Female
44.6%
Male
Demographic split for CBS audience in United States
MetricValue
Female55.4%
Male44.6%
Average age43.2
Estimated audience size64.8M
Fig. 03

Age distribution

Ø 43.2
average years
Age distribution of the CBS audience in United States
Age bracketShare%
16-2415%
25-3416%
35-4418%
45-5422%
55+29%
Fig. 04

Worldwide distribution

65.0%

of the worldwide CBS audience comes from United States.

Worldwide audience distribution share by country for CBS
CountryShare
United States65.0%
United Kingdom4.4%
Canada3.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

CBS fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~200K1.44×
02Kansas~700K1.31×
03South Dakota~200K1.28×
04Missouri~1.5M1.19×
05Wisconsin~1.5M1.18×
06New York~4.5M1.16×
07Maryland~1.5M1.16×
08Iowa~700K1.16×
09Pennsylvania~3M1.14×
10Ohio~2.5M1.14×
11Connecticut~800K1.14×
12Rhode Island~200K1.14×
13Maine~300K1.13×
14Minnesota~1M1.11×
15Montana~200K1.10×
16Indiana~1.5M1.06×
17Delaware~200K1.06×
18Michigan~2M1.04×
19Massachusetts~1.5M1.04×
20Virginia~1.5M1.03×
21Louisiana~900K1.03×
22Washington, District of Columbia~100K1.03×
23Kentucky~900K1.02×
24Nebraska~400K1.02×
25Colorado~1M1.01×
26New Mexico~400K1.00×
27New Hampshire~300K1.00×
28West Virginia~300K0.99×
29North Dakota~100K0.97×
30North Carolina~2M0.96×
31Oregon~800K0.96×
32New Jersey~1.5M0.94×
33South Carolina~1M0.94×
34Tennessee~1.5M0.93×
35Florida~4M0.92×
36Alabama~900K0.92×
37Idaho~300K0.92×
38Arizona~1.5M0.91×
39Illinois~2M0.88×
40Washington~1.5M0.87×
41Oklahoma~700K0.86×
42Mississippi~500K0.86×
43Arkansas~500K0.83×
44Hawaii~200K0.82×
45Georgia~2M0.81×
46Nevada~500K0.80×
47Alaska~100K0.80×
48California~6M0.77×
49Utah~500K0.75×
50Texas~3M0.73×
Fig. 06

Affinity by region

Affinity by region — CBS, United States
0.73×1.00×1.44×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the CBS audience vs. the country average
#·InterestCategoryAffinity×
01Wheel of Fortune (U.S. game show)Movies & TV3.11×
02CBS SportsMovies & TV2.41×
03Real propertyHome & Garden2.13×
04MeteorologyHome & Garden2.08×
05DemocracyPolitics & Society1.97×
06Talk radioMusic & Radio1.91×
07Movie theaterMovies & TV1.87×
08Political scienceBusiness & Career1.86×
09CBS NewsMovies & TV1.83×
10FandomLiterature1.82×
11Made in USABusiness & Career1.80×
12HollywoodTravel & Leisure1.75×
13WeatherHome & Garden1.73×
14Creative CommonsTechnology & Electronics1.71×
15FundraisingBusiness & Career1.67×
16DentistryBusiness & Career1.66×
17MSNNews1.62×
18Mixed martial artsSports1.58×
19LodgingTravel & Leisure1.56×
20BrewingFood & Beverages1.53×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the CBS audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the CBS audience vs. the country average · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.34×
Community OrientationOPEN1.31×
ExtroversionTHRILL1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the CBS audience vs. the country average · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.78×
Pet OwnershipJOY0.81×
Design AffinityPREMIUM0.84×
0×1.00× baseline2×
Appendix

Explore more audiences

More Movies & TV audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in CBS over the last 12 months. Modelled, not counted; people interested in several tv channels count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/cbs-15600” · Methodology