Rascasse Audience Intelligence

Bigo Audience Demographics in United States

Bigo has an estimated audience of 362K people in United States.

#1412among websites & media in United States
#420in Internet & Social Media

The average Bigo fan in United States is 38.0 years old, balanced, and lives primarily in California.

Most fans live in California, Texas, New York.

Top affinities include Voice chat, Lady Bunny, Chat GPT, with strongest over-indexing on Voice chat (180.06× the country average).

Demographically, the Bigo audience skews balanced with an average age of 38.0, and over-indexes on personality traits such as Tradition, Social Media Usage.

The typical Bigo fan in United States is balanced, around 38.0 years old, with strong Tradition tendencies and a notable affinity for Voice chat.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
362K
in United States
Gender
50.1%♀
49.9% male
Age
38.0
average years
Country rank
#43985
among all objects in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Audience demographics of Bigo

50.1% are female, 49.9% are male, average age 38.0.

Fig. 02

Gender split

50.1%
Female
49.9%
Male
Demographic split for Bigo audience in United States
MetricValue
Female50.1%
Male49.9%
Average age38.0
Estimated audience size362K
Fig. 03

Age distribution

Ø 38.0
average years
Age distribution of the Bigo audience in United States
Age bracketShare%
16-2424%
25-3419%
35-4423%
45-5419%
55+16%
Fig. 04

Worldwide distribution

9.6%

of the worldwide Bigo audience comes from United States.

Worldwide audience distribution share by country for Bigo
CountryShare
China35.4%
United States9.6%
Indonesia5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Bigo fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~20K1.90×
02Alabama~9K1.61×
03Mississippi~5K1.60×
04Louisiana~8K1.51×
05Nevada~5K1.47×
06Missouri~9K1.39×
07South Carolina~8K1.38×
08Maryland~9K1.30×
09California~50K1.28×
10Washington, District of Columbia<1K1.25×
11Kentucky~6K1.20×
12Texas~30K1.18×
13Oklahoma~5K1.15×
14Hawaii~2K1.15×
15North Carolina~10K1.11×
16Arkansas~4K1.11×
17New York~20K1.10×
18Tennessee~8K1.06×
19Arizona~9K1.05×
20Ohio~10K1.03×
21Virginia~10K1.03×
22Illinois~10K1.02×
23New Mexico~2K1.02×
24Indiana~7K1.01×
25Connecticut~4K1.01×
26Delaware~1K1.01×
27Oregon~5K1.00×
28Kansas~3K1.00×
29Florida~20K0.99×
30Pennsylvania~10K0.97×
31New Jersey~10K0.97×
32Utah~3K0.96×
33Michigan~10K0.95×
34Wisconsin~6K0.91×
35Minnesota~6K0.90×
36Washington~7K0.89×
37Nebraska~2K0.88×
38Alaska<1K0.88×
39North Dakota<1K0.86×
40Vermont<1K0.83×
41Colorado~5K0.79×
42West Virginia~2K0.79×
43Rhode Island<1K0.79×
44South Dakota<1K0.79×
45Montana<1K0.74×
46Iowa~3K0.73×
47Idaho~1K0.70×
48Maine~1K0.70×
49Massachusetts~5K0.69×
50New Hampshire<1K0.68×
Fig. 06

Affinity by region

Affinity by region — Bigo, United States
0.68×1.00×1.90×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Bigo audience vs. the country average
#·InterestCategoryAffinity×
01Voice chatTechnology & Electronics180.06×
02Lady BunnyMusic & Radio120.25×
03Chat GPTTechnology & Electronics60.88×
04Blondie (band)Music & Radio35.41×
05KakaoTalkInternet & Social Media35.31×
06Singles DayPolitics & Society31.89×
07Shallow HalMovies & TV31.68×
08Model Context ProtocolTechnology & Electronics31.18×
09LiveChatTechnology & Electronics29.11×
10GuerreroTravel & Leisure14.20×
11Online chatTechnology & Electronics13.69×
12Cruz AzulSports10.24×
13Norteño (music)Music & Radio8.77×
14El SalvadorTravel & Leisure8.36×
15TwitchGames6.35×
16Latin AmericaTravel & Leisure4.72×
17FIFA World Cup 2026Sports2.63×
18VideoMovies & TV2.62×
19FIFA World CupSports2.58×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Bigo audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Bigo audience vs. the country average · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM2.28×
Social Media UsageJOY1.89×
Need for SecurityCONSERVATISM1.60×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Bigo audience vs. the country average · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.57×
Pet OwnershipJOY0.66×
CreativityOPEN0.69×
0×1.00× baseline2×
Appendix

Explore more audiences

More Internet & Social Media audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Bigo over the last 12 months. Modelled, not counted; people interested in several website / newspaper / magazines count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/bigo-168944” · Methodology