Rascasse Audience Intelligence

Wattpad Audience Demographics in United States

Wattpad has an estimated audience of 7.7M people in United States.

#119among websites & media in United States
#72in Internet & Social Media

The average Wattpad fan in United States is 35.1 years old, more female, and lives primarily in California.

Most fans live in California, Texas, Florida.

Top affinities include Scribd, Smule, Lulu (company), with strongest over-indexing on Scribd (26.11× the country average).

Demographically, the Wattpad audience skews more female with an average age of 35.1, and over-indexes on personality traits such as Price Sensitivity, Extroversion.

The typical Wattpad fan in United States is more female, around 35.1 years old, with strong Price Sensitivity tendencies and a notable affinity for Scribd.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
7.7M
in United States
Gender
70.8%♀
29.2% male
Age
35.1
average years
Country rank
#4589
among all objects in United States
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Audience demographics of Wattpad

70.8% are female, 29.2% are male, average age 35.1.

Fig. 02

Gender split

70.8%
Female
29.2%
Male
Demographic split for Wattpad audience in United States
MetricValue
Female70.8%
Male29.2%
Average age35.1
Estimated audience size7.7M
Fig. 03

Age distribution

Ø 35.1
average years
Age distribution of the Wattpad audience in United States
Age bracketShare%
16-2436%
25-3420%
35-4416%
45-5415%
55+15%
Fig. 04

Worldwide distribution

10.9%

of the worldwide Wattpad audience comes from United States.

Worldwide audience distribution share by country for Wattpad
CountryShare
United States10.9%
Brazil9.1%
Indonesia6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Wattpad fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~300K1.28×
02Arkansas~90K1.28×
03Louisiana~100K1.22×
04Texas~600K1.21×
05Mississippi~80K1.19×
06Florida~600K1.17×
07Oklahoma~100K1.17×
08Alabama~100K1.16×
09Washington~200K1.15×
10Idaho~50K1.15×
11North Carolina~300K1.13×
12Alaska~20K1.13×
13Maryland~200K1.12×
14Utah~80K1.12×
15Virginia~200K1.10×
16Michigan~300K1.09×
17Indiana~200K1.09×
18Kentucky~100K1.08×
19California~1M1.06×
20Missouri~100K1.05×
21Tennessee~200K1.04×
22Montana~30K1.04×
23New Jersey~200K1.03×
24Arizona~200K1.03×
25West Virginia~40K1.03×
26New York~500K1.02×
27Kansas~70K1.02×
28South Carolina~100K1.01×
29Ohio~300K0.99×
30Oregon~100K0.98×
31Illinois~300K0.96×
32Connecticut~80K0.95×
33Pennsylvania~300K0.94×
34Iowa~70K0.94×
35Delaware~20K0.94×
36Hawaii~30K0.93×
37New Hampshire~30K0.91×
38Nevada~70K0.90×
39Massachusetts~100K0.89×
40Minnesota~100K0.88×
41Nebraska~40K0.88×
42Wisconsin~100K0.86×
43Maine~30K0.85×
44North Dakota~10K0.82×
45New Mexico~40K0.80×
46Washington, District of Columbia~10K0.80×
47Rhode Island~20K0.78×
48Vermont~10K0.75×
49Colorado~100K0.73×
50South Dakota~10K0.71×
Fig. 06

Affinity by region

Affinity by region — Wattpad, United States
0.71×1.00×1.28×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Wattpad audience vs. the country average
#·InterestCategoryAffinity×
01ScribdTechnology & Electronics26.11×
02SmuleMusic & Radio22.82×
03Lulu (company)Shopping18.71×
04Holland RodenMovies & TV17.92×
05Ouran High School Host ClubLiterature15.02×
06Eyes Wide ShutMovies & TV11.84×
07Tyler PoseyMovies & TV11.73×
08Gerard ButlerMovies & TV9.98×
09Practical MagicMovies & TV7.27×
10Ryan GoslingMovies & TV5.25×
11Dodo (Alice's Adventures in Wonderland)Literature4.32×
12Wawa Inc.Shopping3.64×
13Panda ExpressFood & Beverages3.53×
14Weight loss (Fitness And wellness)Health3.38×
15AudienceBusiness & Career3.35×
16CarbohydrateHealth3.08×
17ComedianMovies & TV3.02×
18Natural resourcePolitics & Society2.99×
19CustomerBusiness & Career2.79×
20MemeInternet & Social Media2.40×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Wattpad audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Wattpad audience vs. the country average · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.44×
ExtroversionTHRILL1.38×
TravellingTHRILL1.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Wattpad audience vs. the country average · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.81×
Need for SecurityCONSERVATISM0.87×
DIY MentalityTHRILL0.91×
0×1.00× baseline2×
Appendix

Explore more audiences

More Internet & Social Media audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Wattpad over the last 12 months. Modelled, not counted; people interested in several website / newspaper / magazines count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/wattpad-46098” · Methodology