Rascasse Audience Intelligence

Khabib Nurmagomedov Audience in United States

Khabib Nurmagomedov has an estimated audience of 2.7M people in United States.

#15among Martial art in United States#1773among people in United States#984in Sports

The average Khabib Nurmagomedov fan in United States is 31.8 years old, more male, and lives primarily in California.

By number of fans, Khabib Nurmagomedov ranks #15 among the 759 objects in Martial art in United States — 3.8× the group median.

Its fans are 4.9 years younger than the group average of 36.7.

Women make up 15.5% of the fan base, 6.1 percentage points fewer than the group average.

Compared with the other 758 objects in Martial art, Khabib Nurmagomedov fans stand out for their interest in Jiu Jitsu Style, Brazilian jiu-jitsu gi and Professional boxing.

Most fans live in California, Texas, New York.

Top affinities include Tyson Fury, Jon Jones, Jiu Jitsu Style, with strongest over-indexing on Tyson Fury (62.57× the country average).

Demographically, the Khabib Nurmagomedov audience skews more male with an average age of 31.8, and over-indexes on personality traits such as Patriotism, Mindfulness.

The typical Khabib Nurmagomedov fan in United States is more male, around 31.8 years old, with strong Patriotism tendencies and a notable affinity for Tyson Fury.

Category: Sports · Type: Person · Subtype: Martial art

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
2.7M
in United States
Gender
15.5%♀
84.5% male
Age
31.8
average years
Country rank
#11453
among all objects in United States
Fig. 01

Search interest · 12-month trend

+23%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Khabib Nurmagomedov fans

15.5% are female, 84.5% are male, average age 31.8.

Fig. 02

Gender split

15.5%
Female
84.5%
Male
Demographic split for Khabib Nurmagomedov audience in United States
MetricValue
Female15.5%
Male84.5%
Average age31.8
Estimated audience size2.7M
Fig. 03

Age distribution

Ø 31.8
average years
Age distribution of the Khabib Nurmagomedov audience in United States
Age bracketShare%
16-2440%
25-3424%
35-4417%
45-5412%
55+7%
Fig. 04

Worldwide distribution

21.8%

of the worldwide Khabib Nurmagomedov audience comes from United States.

Worldwide audience distribution share by country for Khabib Nurmagomedov
CountryShare
United States21.8%
India8.2%
Brazil5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Khabib Nurmagomedov fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~100K1.33×
02Nevada~30K1.28×
03New York~200K1.27×
04Illinois~100K1.26×
05California~400K1.25×
06Arizona~70K1.22×
07Texas~200K1.15×
08North Dakota~7K1.12×
09Alaska~6K1.11×
10Michigan~90K1.10×
11Washington~70K1.09×
12Kentucky~40K1.09×
13West Virginia~20K1.09×
14Florida~200K1.08×
15Pennsylvania~100K1.06×
16Virginia~70K1.06×
17Connecticut~30K1.05×
18Hawaii~10K1.05×
19Massachusetts~60K1.04×
20Oklahoma~30K1.03×
21Ohio~100K1.02×
22Maryland~50K1.01×
23Minnesota~50K1.00×
24Indiana~50K0.99×
25Iowa~30K0.99×
26New Mexico~20K0.99×
27Colorado~50K0.98×
28Missouri~50K0.97×
29Rhode Island~8K0.97×
30Nebraska~20K0.96×
31South Dakota~7K0.96×
32Louisiana~40K0.94×
33Oregon~30K0.94×
34North Carolina~80K0.93×
35Tennessee~50K0.93×
36Utah~20K0.93×
37New Hampshire~10K0.93×
38Georgia~80K0.92×
39Kansas~20K0.92×
40Arkansas~20K0.91×
41Idaho~10K0.91×
42Montana~8K0.91×
43Alabama~40K0.87×
44Wyoming~4K0.87×
45Wisconsin~40K0.86×
46Delaware~7K0.86×
47Washington, District of Columbia~5K0.86×
48Maine~9K0.84×
49South Carolina~40K0.83×
50Mississippi~20K0.81×
Fig. 06

Affinity by region

Affinity by region — Khabib Nurmagomedov, United States
0.81×1.00×1.33×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Khabib Nurmagomedov audience vs. the country average
#·InterestCategoryAffinity×
01Tyson FurySports62.57×
02Jon JonesSports53.98×
03Jiu Jitsu StyleTopic49.98×
04Brazilian jiu-jitsu giSports49.01×
05Heavyweight (MMA)Sports43.81×
06Professional boxingSports41.27×
07World Boxing CouncilSports39.71×
08Boxing trainingSports38.66×
09Welterweight (MMA)Sports38.54×
10Japanese martial artsSports31.71×
11Anthony JoshuaSports25.91×
12Sabrina CarpenterMusic & Radio25.44×
13HarmonicaMusic & Radio23.38×
14JudoSports22.62×
15USA BaseballSports22.45×
16MLB.comSports19.64×
17Google NewsNews16.09×
18Hair ExtensionsBeauty & Wellness15.12×
19The Open ChampionshipSports14.10×
20Bass fishingSports12.66×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Khabib Nurmagomedov audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Khabib Nurmagomedov audience vs. the country average · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.22×
MindfulnessBALANCE1.21×
Pet OwnershipJOY0.92×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Khabib Nurmagomedov audience vs. the country average · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.12×
Family OrientationCONSERVATISM0.17×
Convenience OrientationPREMIUM0.17×
0×1.00× baseline2×
Appendix

Explore more audiences

More Martial art audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Khabib Nurmagomedov over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/khabib-nurmagomedov-159306” · Methodology