Rascasse Audience Intelligence

Santa Cruz skateboards Target Market in United States

Santa Cruz skateboards has an estimated audience of 492K people in United States.

#11among Skateboarding in United States#4256among brands in United States#3665in Sports

The average Santa Cruz skateboards fan in United States is 30.4 years old, more male, and lives primarily in California.

By number of fans, Santa Cruz skateboards ranks #12 among the 94 objects in Skateboarding in United States — 10.6× the group median.

Its fans are 0.7 years younger than the group average of 31.1.

Women make up 26.6% of the fan base, 1.6 percentage points fewer than the group average.

Compared with the other 93 objects in Skateboarding, Santa Cruz skateboards fans stand out for their interest in Maersk, Skate shoe and Ron Jon Surf Shop.

Most fans live in California, Texas, Florida.

Top affinities include Maersk, Skate shoe, Ron Jon Surf Shop, with strongest over-indexing on Maersk (88.6× the country average).

Demographically, the Santa Cruz skateboards audience skews more male with an average age of 30.4, and over-indexes on personality traits such as Risk Appetite, Sustainability.

The typical Santa Cruz skateboards fan in United States is more male, around 30.4 years old, with strong Risk Appetite tendencies and a notable affinity for Maersk.

Category: Sports · Type: Brand · Subtype: Skateboarding

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
492K
in United States
Gender
26.6%♀
73.4% male
Age
30.4
average years
Country rank
#38496
among all objects in United States
Fig. 01

Search interest · 12-month trend

-29%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Santa Cruz skateboards

26.6% are female, 73.4% are male, average age 30.4.

Fig. 02

Gender split

26.6%
Female
73.4%
Male
Demographic split for Santa Cruz skateboards audience in United States
MetricValue
Female26.6%
Male73.4%
Average age30.4
Estimated audience size492K
Fig. 03

Age distribution

Ø 30.4
average years
Age distribution of the Santa Cruz skateboards audience in United States
Age bracketShare%
16-2446%
25-3424%
35-4414%
45-5410%
55+6%
Fig. 04

Worldwide distribution

45.5%

of the worldwide Santa Cruz skateboards audience comes from United States.

Worldwide audience distribution share by country for Santa Cruz skateboards
CountryShare
United States45.5%
Brazil6.8%
United Kingdom6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Santa Cruz skateboards customers by region in United States
#RegionReachAffinity×
01California~100K2.15×
02Utah~9K1.95×
03Oregon~10K1.59×
04Idaho~4K1.48×
05New Mexico~5K1.46×
06Arizona~20K1.42×
07Nevada~7K1.41×
08Colorado~10K1.36×
09Washington~10K1.22×
10Montana~2K1.20×
11Oklahoma~7K1.15×
12Hawaii~2K1.12×
13West Virginia~3K1.09×
14Vermont~1K1.07×
15Wyoming<1K1.04×
16Arkansas~4K0.99×
17New Hampshire~2K0.98×
18Alaska~1K0.98×
19Tennessee~10K0.97×
20Kentucky~6K0.97×
21Texas~30K0.96×
22Missouri~9K0.96×
23Nebraska~3K0.96×
24Maine~2K0.96×
25North Carolina~20K0.95×
26Indiana~10K0.95×
27Iowa~4K0.94×
28Kansas~4K0.91×
29South Dakota~1K0.89×
30Pennsylvania~20K0.88×
31North Dakota~1K0.88×
32Wisconsin~7K0.86×
33Virginia~10K0.85×
34Delaware~1K0.85×
35Florida~30K0.84×
36South Carolina~7K0.84×
37Connecticut~4K0.84×
38Rhode Island~1K0.83×
39Minnesota~7K0.82×
40Georgia~10K0.81×
41Alabama~6K0.81×
42Ohio~10K0.80×
43Michigan~10K0.80×
44Illinois~10K0.79×
45Massachusetts~8K0.76×
46Louisiana~5K0.75×
47New Jersey~10K0.74×
48Mississippi~3K0.73×
49Maryland~7K0.72×
50New York~20K0.66×
Fig. 06

Affinity by region

Affinity by region — Santa Cruz skateboards, United States
0.66×1.00×2.15×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Santa Cruz skateboards audience vs. the country average
#·InterestCategoryAffinity×
01MaerskBusiness & Career88.60×
02Skate shoeFashion & Accessoires55.90×
03Ron Jon Surf ShopSports55.71×
04Nyjah HustonSports44.87×
05Tony HawkSports38.16×
06VolcomFashion & Accessoires29.17×
07New Era Cap CompanyFashion & Accessoires22.65×
08RVCAFashion & Accessoires20.74×
09Nike SkateboardingSports19.32×
10Thrasher (magazine)Fashion & Accessoires13.60×
11Bam MargeraMovies & TV12.92×
12Extreme sportSports11.29×
13Digital audio workstationTechnology & Electronics9.46×
14SkateparkSports9.01×
15HootersFood & Beverages8.87×
16X GamesSports8.69×
17SeatGeekSports7.68×
18PrimarkShopping6.71×
19Antique carCars & Mobility6.53×
20MangaLiterature3.38×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Santa Cruz skateboards audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Santa Cruz skateboards audience vs. the country average · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL2.98×
SustainabilityBALANCE2.51×
PatriotismCONSERVATISM1.99×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Santa Cruz skateboards audience vs. the country average · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.73×
IndividualismJOY0.76×
DIY MentalityTHRILL0.81×
0×1.00× baseline2×
Appendix

Explore more audiences

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Santa Cruz skateboards over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/santa-cruz-skateboards-17194” · Methodology