Rascasse Audience Intelligence

Chuck E. Cheese's Target Market in United States

Chuck E. Cheese's has an estimated audience of 12.3M people in United States.

#28among Restaurants in United States
#313among brands in United States#236in Food & Beverages

The average Chuck E. Cheese's fan in United States is 37.4 years old, more female, and lives primarily in California.

By number of fans, Chuck E. Cheese's ranks #28 among the 364 objects in Restaurants in United States — 2.8× the group median.

Its fans are 2.8 years younger than the group average of 40.2.

Women make up 71.7% of the fan base, 14.6 percentage points more than the group average.

Compared with the other 363 objects in Restaurants, Chuck E. Cheese's fans stand out for their interest in Insane Inflatable 5K, Camelbeach Waterpark and garanimals.

Most fans live in California, Texas, Florida.

Top affinities include Insane Inflatable 5K, Camelbeach Waterpark, garanimals, with strongest over-indexing on Insane Inflatable 5K (41.39× the country average).

Demographically, the Chuck E. Cheese's audience skews more female with an average age of 37.4, and over-indexes on personality traits such as Family Orientation, Extroversion.

The typical Chuck E. Cheese's fan in United States is more female, around 37.4 years old, with strong Family Orientation tendencies and a notable affinity for Insane Inflatable 5K.

Category: Food & Beverages · Type: Brand · Subtype: Restaurants

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
12.3M
in United States
Gender
71.7%♀
28.3% male
Age
37.4
average years
Country rank
#2919
among all objects in United States
Fig. 01

Search interest · 12-month trend

-8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Chuck E. Cheese's

71.7% are female, 28.3% are male, average age 37.4.

Fig. 02

Gender split

71.7%
Female
28.3%
Male
Demographic split for Chuck E. Cheese's audience in United States
MetricValue
Female71.7%
Male28.3%
Average age37.4
Estimated audience size12.3M
Fig. 03

Age distribution

Ø 37.4
average years
Age distribution of the Chuck E. Cheese's audience in United States
Age bracketShare%
16-2416%
25-3426%
35-4430%
45-5421%
55+8%
Fig. 04

Worldwide distribution

84.2%

of the worldwide Chuck E. Cheese's audience comes from United States.

Worldwide audience distribution share by country for Chuck E. Cheese's
CountryShare
United States84.2%
Canada3.4%
Mexico2.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Chuck E. Cheese's customers by region in United States
#RegionReachAffinity×
01Texas~1.5M1.82×
02California~2.5M1.80×
03Maryland~400K1.71×
04New Jersey~500K1.61×
05Louisiana~300K1.60×
06Virginia~500K1.53×
07Nevada~200K1.48×
08Florida~1M1.47×
09Illinois~700K1.45×
10Arkansas~200K1.37×
11Tennessee~400K1.32×
12Indiana~300K1.29×
13New York~900K1.27×
14Alabama~200K1.26×
15Georgia~500K1.24×
16Oklahoma~200K1.23×
17Ohio~500K1.19×
18Mississippi~100K1.17×
19Rhode Island~50K1.16×
20Michigan~400K1.15×
21Pennsylvania~500K1.13×
22Delaware~40K1.12×
23North Carolina~400K1.10×
24Missouri~200K1.10×
25Wisconsin~200K1.10×
26Hawaii~60K1.09×
27Colorado~200K1.01×
28South Carolina~200K0.98×
29Connecticut~100K0.93×
30Kentucky~100K0.90×
31Washington~200K0.88×
32Kansas~90K0.87×
33Washington, District of Columbia~20K0.86×
34Minnesota~200K0.85×
35New Mexico~70K0.84×
36Massachusetts~200K0.83×
37Alaska~20K0.80×
38Oregon~100K0.76×
39West Virginia~50K0.74×
40Arizona~200K0.71×
41New Hampshire~30K0.70×
42Iowa~70K0.61×
43Utah~70K0.59×
44Idaho~40K0.55×
45Nebraska~40K0.49×
46Montana~10K0.36×
47North Dakota~8K0.29×
48South Dakota~9K0.28×
49Vermont~7K0.28×
50Maine~10K0.27×
Fig. 06

Affinity by region

Affinity by region — Chuck E. Cheese's, United States
0.27×1.00×1.82×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Chuck E. Cheese's audience vs. the country average
#·InterestCategoryAffinity×
01Insane Inflatable 5KTravel & Leisure41.39×
02Camelbeach WaterparkBrand35.38×
03garanimalsKids & Family31.45×
04Dave & Buster'sFood & Beverages30.91×
05Sky ZoneKids & Family29.41×
06KidZaniaKids & Family25.65×
07Kids' mealFood & Beverages21.58×
08DodgeballSports20.60×
09Laser tagSports14.33×
10Great Wolf ResortsTravel & Leisure13.42×
11Five BelowShopping13.16×
12CiCi's PizzaFood & Beverages12.61×
13Miniature golfSports12.58×
14Axe throwingSports10.94×
15Kart racingSports10.49×
16This Christmas (film)Movies & TV9.53×
17TopGolfSports9.51×
18Family entertainment centerTravel & Leisure8.90×
19Adventure parkKids & Family6.67×
20WingstopFood & Beverages2.58×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Chuck E. Cheese's audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Chuck E. Cheese's audience vs. the country average · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.41×
ExtroversionTHRILL1.39×
IndulgenceJOY1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Chuck E. Cheese's audience vs. the country average · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.79×
SustainabilityBALANCE0.99×
Design AffinityPREMIUM0.99×
0×1.00× baseline2×
Appendix

Explore more audiences

More Restaurants audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Chuck E. Cheese's over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/chuck-e-cheeses-12218” · Methodology