For marketing, sponsorship & live-entertainment teams
Every entity in this table has a full profile.
Age brackets, gender split, regional distribution down to postal code where available, and the brands this audience overindexes on — per country, for c. 300,000 brands, teams, artists and media properties across 200+ countries. Open in the browser, no login.
Trusted by teams at Volkswagen · DFB · Sony Music · Red Bull · Infront
How to read this list
Rank
Position in the Top 100, sorted by audience size from largest to smallest. Updated quarterly.
Audience size
Estimated number of unique people in United States who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in United States. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in United States, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in United States. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 1 | SSavannah Guthrie | 29M | 99.8% | 49.1 | 73.1% | TV personality |
| 2 | KKim Kardashian | 15M | 30.2% | 35.5 | 75.1% | TV personality |
| 3 | KKylie Jenner | 12M | 30.6% | 31.8 | 74.5% | TV personality |
| 4 | JJimmy Kimmel | 7.4M | 58.4% | 41.1 | 50.3% | TV personality |
| 5 | TTucker Carlson | 6.7M | 62.9% | 48.7 | 41.0% | TV personality |
| 6 | HHunter Schafer | 6.3M | 35.1% | 34.2 | 70.3% | TV personality |
| 7 | SSteve Harvey | 5.8M | 51.8% | 40.4 | 59.0% | TV personality |
| 8 | OOprah Winfrey | 5.6M | 48.2% | 37.1 | 66.8% | TV personality |
| 9 | BBen Shapiro | 5.4M | 63.8% | 45.3 | 39.6% | TV personality |
| 10 | KKris Jenner | 5.3M | 36.8% | 33.6 | 68.0% | TV personality |
| 11 | Eellen degeneres | 5.2M | 46.2% | 39.6 | 72.7% | TV personality |
| 12 | DDon Lemon | 5.1M | 82.2% | 44.2 | 64.3% | TV personality |
| 13 | GGuy Fieri | 5M | 76.3% | 45.2 | 58.6% | TV personality |
| 14 | RRyan Seacrest | 4.6M | 79.2% | 42.5 | 70.6% | TV personality |
| 15 | SStephen Colbert | 4.2M | 56.5% | 37.2 | 54.7% | TV personality |
| 16 | JJoJo Siwa | 4M | 40.1% | 32.1 | 77.6% | TV personality |
| 17 | OOlivia Munn | 3.9M | 44.6% | 37.0 | 62.6% | TV personality |
| 18 | CChris Hansen | 3.8M | 87.8% | 35.1 | 48.4% | TV personality |
| 19 | JJohn Stossel | 3.7M | 64.1% | 46.9 | 26.2% | TV personality |
| 20 | SSteve Irwin | 3.6M | 41.6% | 41.5 | 58.7% | TV personality |
| 21 | BBob Ross | 3.5M | 42.9% | 36.3 | 58.0% | TV personality |
| 22 | RRandy Jackson | 3.5M | 72.3% | 52.6 | 72.0% | TV personality |
| 23 | MMichael Strahan | 3.4M | 92.9% | 47.3 | 59.0% | TV personality |
| 24 | EEd and Lorraine Warren | 3.3M | 74.7% | 38.7 | 82.8% | TV personality |
| 25 | KKhloé Kardashian | 3.1M | 38.0% | 31.9 | 75.6% | TV personality |
| 26 | SStephen A. Smith | 2.8M | 88.1% | 38.3 | 18.8% | TV personality |
| 27 | CConan O'Brien | 2.8M | 44.6% | 40.4 | 42.4% | TV personality |
| 28 | SSimon Cowell | 2.8M | 25.6% | 44.8 | 57.6% | TV personality |
| 29 | NNeil deGrasse Tyson | 2.8M | 56.7% | 40.7 | 40.8% | TV personality |
| 30 | RRachael Ray | 2.7M | 79.6% | 44.0 | 63.9% | TV personality |
| 31 | CCharli D’Amelio | 2.7M | 52.8% | 32.6 | 63.8% | TV personality |
| 32 | MMia Michaels | 2.6M | 29.6% | 42.0 | 85.8% | TV personality |
| 33 | HHoward Stern | 2.5M | 67.4% | 46.2 | 37.8% | TV personality |
| 34 | DDick Clark | 2.4M | 100.0% | 46.8 | 73.8% | TV personality |
| 35 | JJillian Michaels (personal trainer) | 2.3M | 54.0% | 37.5 | 65.0% | TV personality |
| 36 | BBill O'Reilly (political commentator) | 2.2M | 88.7% | 41.9 | 50.1% | TV personality |
| 37 | WWendy Williams | 2.2M | 60.0% | 40.2 | 75.7% | TV personality |
| 38 | AAnderson Cooper | 2.2M | 74.6% | 40.1 | 64.0% | TV personality |
| 39 | KKimberly Guilfoyle | 2.1M | 57.3% | 46.7 | 44.4% | TV personality |
| 40 | GGlenn Beck | 2.1M | 88.5% | 46.4 | 48.0% | TV personality |
| 41 | JJudge Jeanine Pirro | 2.1M | 84.5% | 43.9 | 48.5% | TV personality |
| 42 | SSharon Osbourne | 2.1M | 25.4% | 44.1 | 74.5% | TV personality |
| 43 | HHugh Hefner | 2M | 40.6% | 40.5 | 43.8% | TV personality |
| 44 | HHungry Girl | 2M | 97.4% | 46.2 | 84.8% | TV personality |
| 45 | BBob Barker | 2M | 64.2% | 50.3 | 63.6% | TV personality |
| 46 | LLa La Anthony | 2M | 63.8% | 40.9 | 62.1% | TV personality |
| 47 | JJerry Springer | 2M | 60.2% | 36.8 | 52.1% | TV personality |
| 48 | SSkip Bayless | 1.9M | 73.9% | 39.7 | 11.8% | TV personality |
| 49 | MMaria Shriver | 1.9M | 43.0% | 49.4 | 72.8% | TV personality |
| 50 | SShonda Rhimes | 1.9M | 53.8% | 38.7 | 69.4% | TV personality |
| 51 | JJay Leno | 1.9M | 56.4% | 44.1 | 34.3% | TV personality |
| 52 | KKim Zolciak | 1.9M | 80.7% | 39.5 | 89.1% | TV personality |
| 53 | AAndy Cohen (television personality) | 1.8M | 78.1% | 41.6 | 61.1% | TV personality |
| 54 | JJonathan Ross | 1.8M | 44.4% | 41.7 | 57.5% | TV personality |
| 55 | JJeremy Clarkson | 1.8M | 15.8% | 38.6 | 22.8% | TV personality |
| 56 | MMark Levin | 1.8M | 79.1% | 41.6 | 47.1% | TV personality |
| 57 | CChanel West Coast | 1.8M | 80.5% | 30.6 | 43.8% | TV personality |
| 58 | AAl Roker | 1.8M | 95.5% | 52.0 | 84.5% | TV personality |
| 59 | BBethenny Frankel | 1.7M | 71.5% | 45.8 | 85.3% | TV personality |
| 60 | JJohnny Carson | 1.7M | 86.0% | 53.5 | 38.4% | TV personality |
| 61 | TTrisha Paytas | 1.7M | 51.4% | 31.0 | 76.2% | TV personality |
| 62 | RRachel Maddow | 1.7M | 69.7% | 44.3 | 56.4% | TV personality |
| 63 | RRob Kardashian | 1.7M | 37.1% | 36.7 | 78.6% | TV personality |
| 64 | MMisty Copeland | 1.7M | 82.0% | 39.0 | 77.1% | TV personality |
| 65 | BBill Nye | 1.6M | 65.8% | 38.7 | 52.3% | TV personality |
| 66 | JJoanna Gaines | 1.6M | 73.0% | 40.7 | 94.0% | TV personality |
| 67 | DDavid Letterman | 1.6M | 61.6% | 49.8 | 37.0% | TV personality |
| 68 | JJesse Ventura | 1.6M | 65.8% | 38.6 | 40.2% | TV personality |
| 69 | JJesse Watters | 1.6M | 86.9% | 50.5 | 46.3% | TV personality |
| 70 | PPat Sajak | 1.5M | 89.2% | 52.8 | 56.4% | TV personality |
| 71 | HHoda Kotb | 1.5M | 88.3% | 48.4 | 87.0% | TV personality |
| 72 | NNancy Grace | 1.5M | 87.9% | 42.9 | 72.3% | TV personality |
| 73 | MMike Rowe | 1.5M | 89.7% | 45.8 | 48.2% | TV personality |
| 74 | JJamie Chung | 1.4M | 42.3% | 45.3 | 63.3% | TV personality |
| 75 | RRobert Kardashian | 1.4M | 39.0% | 33.2 | 69.1% | TV personality |
| 76 | DDavid Bromstad | 1.4M | 83.3% | 44.4 | 71.1% | TV personality |
| 77 | OOlivia Culpo | 1.3M | 69.9% | 34.5 | 65.0% | TV personality |
| 78 | BBrandi Glanville | 1.3M | 64.7% | 40.2 | 84.5% | TV personality |
| 79 | JJWoww | 1.3M | 75.7% | 30.9 | 67.6% | TV personality |
| 80 | MMiras | 1.3M | 21.1% | 24.6 | 64.5% | TV personality |
| 81 | KKatie Couric | 1.3M | 77.6% | 49.3 | 71.9% | TV personality |
| 82 | FFarrah Abraham | 1.3M | 63.4% | 34.4 | 69.1% | TV personality |
| 83 | NNorah O'Donnell | 1.2M | 96.3% | 44.9 | 35.7% | TV personality |
| 84 | LLisa Vanderpump | 1.2M | 56.7% | 41.0 | 75.3% | TV personality |
| 85 | NNicole Richie | 1.2M | 49.4% | 37.7 | 79.7% | TV personality |
| 86 | MMatt Lauer | 1.2M | 87.8% | 50.4 | 78.3% | TV personality |
| 87 | LLauren Conrad | 1.2M | 63.8% | 41.5 | 84.3% | TV personality |
| 88 | AAinsley Earhardt | 1.2M | 90.9% | 50.0 | 47.6% | TV personality |
| 89 | JJack Osbourne | 1.2M | 24.7% | 42.3 | 70.9% | TV personality |
| 90 | PPhil Robertson | 1.2M | 85.3% | 46.1 | 54.7% | TV personality |
| 91 | KKelly Brook | 1.2M | 17.7% | 36.4 | 30.9% | TV personality |
| 92 | JJim Cramer | 1.1M | 76.2% | 46.9 | 33.0% | TV personality |
| 93 | AAnn Coulter | 1.1M | 91.8% | 51.3 | 34.0% | TV personality |
| 94 | PPorsha Williams | 1.1M | 84.4% | 41.4 | 74.8% | TV personality |
| 95 | BBarbara Walters | 1.1M | 76.4% | 42.2 | 69.8% | TV personality |
| 96 | GGayle King | 1.1M | 81.7% | 42.5 | 74.1% | TV personality |
| 97 | BBear Grylls | 1.1M | 23.3% | 38.6 | 35.8% | TV personality |
| 98 | PPaula White | 1.1M | 73.5% | 45.8 | 68.6% | TV personality |
| 99 | PPiers Morgan | 1.1M | 22.6% | 43.3 | 48.8% | TV personality |
| 100 | CCarl Sagan | 1.1M | 36.6% | 47.3 | 32.4% | TV personality |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this list of the most popular tv personalities compiled?
Rascasse aggregates anonymized search-behavior signals across United States and ranks each tv personality by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is updated quarterly from the latest search-behavior data and re-published as a static page.
What is the largest tv personality in United States?
Savannah Guthrie currently leads with an estimated audience of 29M people in United States.