Jesse Watters Audience in United States

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Jesse Watters has an estimated audience of 2,051,110 people in United States. 46.3% are female, 53.7% are male, average age 49.7. Top regions: California, Florida, Texas. Top brand affinities: Urban Outfitters, Stop Bullying, Alaska, Pro-Ject, Bully (2011 film).

The average Jesse Watters fan in United States is 49.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Urban Outfitters, Stop Bullying, Alaska, with strongest over-indexing on Urban Outfitters (2.37× the country average). Demographically, the Jesse Watters audience skews balanced with an average age of 49.7, and over-indexes on personality traits such as Patriotism, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: TV personality

Demographics of Jesse Watters fans

Demographic split for Jesse Watters audience in United States
MetricValue
Female46.3%
Male53.7%
Average age49.7
Estimated audience size2,051,110

Audience persona

The typical Jesse Watters fan in United States is balanced, around 49.7 years old, with strong Patriotism tendencies and a notable affinity for Urban Outfitters.

Top regions in United States

Top regions ranked by reach for Jesse Watters in United States
RegionReachAffinity
California187,3690.83×
Florida161,2921.16×
Texas140,8520.8×
New York137,0481.2×
Pennsylvania97,3521.41×
New Jersey79,0001.51×
Ohio74,7551.18×
Illinois71,7551.05×
North Carolina65,1591.06×
Georgia61,9530.98×
Michigan55,5901.04×
Virginia53,1151.06×
Tennessee47,2261.15×
Massachusetts47,0131.16×
Arizona38,9760.93×
Indiana38,5221.03×
South Carolina36,5571.18×
Missouri35,9011.09×
Washington35,8560.87×
Wisconsin34,4371.12×
Maryland32,0340.91×
Colorado30,5600.95×
Alabama29,1971.02×
Minnesota28,2300.96×
Kentucky27,0171.05×
Louisiana26,9661.02×
Connecticut25,9941.26×
Oregon22,5880.96×
Oklahoma20,5950.9×
Nevada17,1810.87×
Iowa15,8000.93×
Arkansas15,4900.92×
Mississippi15,3930.91×
Kansas15,0370.93×
Utah13,4890.73×
West Virginia10,0151.05×
Idaho9,8390.96×
Nebraska9,1370.89×
New Hampshire8,8391.09×
Maine8,6801.18×
New Mexico7,4580.73×
Rhode Island6,4260.98×
Washington, District of Columbia6,1931×
Delaware6,1801.09×
Montana6,1421.08×
Hawaii5,6560.64×
South Dakota4,3000.91×
North Dakota3,8800.92×
Vermont3,0910.86×
Wyoming2,9320.96×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Jesse Watters audience
BrandAffinityCategory
Urban Outfitters2.37×Shopping
Stop Bullying20×Politics & Society
Alaska1.59×Travel & Leisure
Pro-Ject3.66×Music & Radio
Bully (2011 film)5.72×Movies & TV
Pillow1.79×Home & Garden
Emperor Entertainment Group9.48×Business & Career
Corona (band)4.28×Music & Radio
Jaws4.07×Movies & TV
Grammarly3.25×Business & Career
Penn & Teller5.47×Movies & TV
Houston County, Georgia17.97×Travel & Leisure
Home staging2.9×Home & Garden
Jesse Plemons1.71×Movies & TV
Grinch1.96×Movies & TV
Hebe3.06×Home & Garden
Nebraska Cornhuskers football1.66×Sports
Electrolyte2.12×Health
Urban horticulture1.54×Home & Garden
Mackenzie Foy3.27×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Jesse Watters audience
TraitClusterScore
PatriotismCONSERVATISM2.53
TraditionCONSERVATISM1.42
SpiritualityBALANCE1.38
IndividualismJOY1.36
Need for SecurityCONSERVATISM1.12
Career OrientationPOWER1

Worldwide distribution

Worldwide audience distribution share by country for Jesse Watters
CountryShare
United States89.6%
Canada4.0%
United Kingdom1.4%

See Jesse Watters audiences in other countries

More TV personality audiences in United States

Frequently asked questions

How many fans does Jesse Watters have in United States?

Jesse Watters has an estimated audience of 2,051,110 people in United States, concentrated in California and Florida.

What is the gender split and age of Jesse Watters fans?

46.3% of Jesse Watters fans are female, 53.7% are male, with an average age of 49.7 years.

Which brands do Jesse Watters fans like most?

Jesse Watters fans show strongest brand affinity for Urban Outfitters (2.37×), Stop Bullying (20×), and Alaska (1.59×) over the country average.

Where do Jesse Watters fans live in United States?

Jesse Watters fans in United States are most concentrated in California (reach 187,369), Florida (reach 161,292), and Texas (reach 140,852). These three regions account for the largest share of the active audience.

What other brands do Jesse Watters fans also like?

Beyond Jesse Watters itself, the audience over-indexes on Stop Bullying (20×), Alaska (1.59×), Pro-Ject (3.66×), and Bully (2011 film) (5.72×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Jesse Watters. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.