Rascasse Audience Intelligence

Cardi B Audience in United States

Cardi B has an estimated audience of 14.4M people in United States.

#4among Hip hop in United States#73among people in United States#153in Music & Radio

The average Cardi B fan in United States is 31.6 years old, more female, and lives primarily in California.

By number of fans, Cardi B ranks #4 among the 1354 objects in Hip hop in United States — 4.3× the group median.

Its fans are 0.7 years younger than the group average of 32.3.

Women make up 56.8% of the fan base, 8.0 percentage points more than the group average.

Compared with the other 1353 objects in Hip hop, Cardi B fans stand out for their interest in GloRilla, natural hair and Department of Motor Vehicles.

Most fans live in California, New York, Texas.

Top affinities include GloRilla, Music of Nigeria, natural hair, with strongest over-indexing on GloRilla (6.42× the country average).

Demographically, the Cardi B audience skews more female with an average age of 31.6, and over-indexes on personality traits such as Extroversion, Indulgence.

The typical Cardi B fan in United States is more female, around 31.6 years old, with strong Extroversion tendencies and a notable affinity for GloRilla.

Category: Music & Radio · Type: Person · Subtype: Hip hop

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
14.4M
in United States
Gender
56.8%♀
43.2% male
Age
31.6
average years
Country rank
#2396
among all objects in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Cardi B fans

56.8% are female, 43.2% are male, average age 31.6.

Fig. 02

Gender split

56.8%
Female
43.2%
Male
Demographic split for Cardi B audience in United States
MetricValue
Female56.8%
Male43.2%
Average age31.6
Estimated audience size14.4M
Fig. 03

Age distribution

Ø 31.6
average years
Age distribution of the Cardi B audience in United States
Age bracketShare%
16-2441%
25-3424%
35-4417%
45-5412%
55+6%
Fig. 04

Worldwide distribution

57.3%

of the worldwide Cardi B audience comes from United States.

Worldwide audience distribution share by country for Cardi B
CountryShare
United States57.3%
Canada3.6%
Brazil3.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Cardi B fans by region: top regions in United States
#RegionReachAffinity×
01Maryland~400K1.66×
02Georgia~800K1.62×
03Mississippi~200K1.50×
04Louisiana~300K1.46×
05New York~1M1.38×
06Alabama~300K1.35×
07Washington, District of Columbia~40K1.35×
08Massachusetts~400K1.28×
09North Carolina~600K1.26×
10South Carolina~300K1.26×
11Connecticut~200K1.23×
12Rhode Island~60K1.22×
13Texas~1M1.20×
14New Jersey~500K1.20×
15Delaware~50K1.20×
16Virginia~400K1.16×
17Florida~1M1.13×
18Pennsylvania~600K1.13×
19Illinois~600K1.13×
20Michigan~500K1.08×
21Nevada~100K1.07×
22Ohio~500K1.04×
23Tennessee~300K1.03×
24Missouri~300K1.02×
25California~1.5M1.01×
26Indiana~300K1.00×
27Arkansas~100K1.00×
28Oklahoma~200K0.95×
29Arizona~300K0.94×
30Kentucky~200K0.92×
31New Mexico~80K0.92×
32New Hampshire~50K0.91×
33Minnesota~200K0.90×
34Kansas~100K0.86×
35Wisconsin~200K0.85×
36Washington~300K0.82×
37Colorado~200K0.82×
38Oregon~100K0.77×
39West Virginia~60K0.77×
40Maine~40K0.76×
41Nebraska~60K0.75×
42Hawaii~50K0.75×
43Iowa~100K0.72×
44Alaska~20K0.71×
45North Dakota~20K0.69×
46South Dakota~20K0.64×
47Vermont~20K0.63×
48Utah~80K0.60×
49Montana~30K0.59×
50Idaho~50K0.57×
Fig. 06

Affinity by region

Affinity by region — Cardi B, United States
0.57×1.00×1.66×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Cardi B audience vs. the country average
#·InterestCategoryAffinity×
01GloRillaMusic & Radio6.42×
02Music of NigeriaMusic & Radio5.72×
03natural hairBeauty & Wellness5.64×
04Megan Thee StallionMusic & Radio5.40×
05Nicki MinajMusic & Radio4.15×
06Department of Motor VehiclesCars & Mobility3.85×
07Lace wigBeauty & Wellness3.39×
08AfrobeatMusic & Radio3.11×
09Hair ExtensionsBeauty & Wellness3.03×
10BraidHome & Garden2.92×
11Curly HairBeauty & Wellness2.86×
12Long hairBeauty & Wellness2.85×
13WigBeauty & Wellness2.68×
14Hair straighteningBeauty & Wellness2.61×
15Kenyan hip hopMusic & Radio2.39×
16Jerkin'Fashion & Accessoires2.37×
17NBA playoffsSports2.25×
18NBA FinalsSports2.20×
19East Coast hip hopMusic & Radio2.19×
20Contemporary R&BMusic & Radio1.65×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Cardi B audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Cardi B audience vs. the country average · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.16×
IndulgenceJOY1.09×
Social Media UsageJOY1.07×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Cardi B audience vs. the country average · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.58×
Need for SecurityCONSERVATISM0.65×
Community OrientationOPEN0.68×
0×1.00× baseline2×
Appendix

Explore more audiences

More Hip hop audiences in United States

Related rankings

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Cardi B over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/cardi-b-55637” · Methodology