Rascasse Audience Intelligence

Anastasia Beverly Hills Target Market in United States

Anastasia Beverly Hills has an estimated audience of 3.8M people in United States.

#33among Cosmetics in United States
#929among brands in United States#153in Beauty & Wellness

The average Anastasia Beverly Hills fan in United States is 28.4 years old, more female, and lives primarily in California.

By number of fans, Anastasia Beverly Hills ranks #33 among the 185 objects in Cosmetics in United States — 2.0× the group median.

Its fans are 5.6 years younger than the group average of 34.0.

Women make up 87.9% of the fan base, 6.9 percentage points more than the group average.

Compared with the other 184 objects in Cosmetics, Anastasia Beverly Hills fans stand out for their interest in Very (online retailer), Pretty Nails and Aritzia.

Most fans live in California, New York, Texas.

Top affinities include Maquillaje, Maquillaje Profesional, Very (online retailer), with strongest over-indexing on Maquillaje (23.6× the country average).

Demographically, the Anastasia Beverly Hills audience skews more female with an average age of 28.4, and over-indexes on personality traits such as Mindfulness, Sustainability.

The typical Anastasia Beverly Hills fan in United States is more female, around 28.4 years old, with strong Mindfulness tendencies and a notable affinity for Maquillaje.

Category: Beauty & Wellness · Type: Brand · Subtype: Cosmetics

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
3.8M
in United States
Gender
87.9%♀
12.1% male
Age
28.4
average years
Country rank
#8488
among all objects in United States
Fig. 01

Search interest · 12-month trend

+13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Anastasia Beverly Hills

87.9% are female, 12.1% are male, average age 28.4.

Fig. 02

Gender split

87.9%
Female
12.1%
Male
Demographic split for Anastasia Beverly Hills audience in United States
MetricValue
Female87.9%
Male12.1%
Average age28.4
Estimated audience size3.8M
Fig. 03

Age distribution

Ø 28.4
average years
Age distribution of the Anastasia Beverly Hills audience in United States
Age bracketShare%
16-2450%
25-3426%
35-4413%
45-547%
55+3%
Fig. 04

Worldwide distribution

41.0%

of the worldwide Anastasia Beverly Hills audience comes from United States.

Worldwide audience distribution share by country for Anastasia Beverly Hills
CountryShare
United States41.0%
United Kingdom10.8%
Germany6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Anastasia Beverly Hills customers by region in United States
#RegionReachAffinity×
01California~1M2.60×
02New York~400K1.66×
03New Jersey~200K1.44×
04Nevada~50K1.43×
05Texas~400K1.36×
06Illinois~200K1.24×
07Washington~100K1.21×
08Arizona~100K1.18×
09New Mexico~30K1.16×
10Connecticut~50K1.14×
11Louisiana~60K1.13×
12Florida~300K1.12×
13Maryland~80K1.12×
14Georgia~100K1.11×
15Hawaii~20K1.06×
16Oregon~50K1.04×
17Massachusetts~80K1.03×
18Virginia~100K1.02×
19Oklahoma~40K0.98×
20Washington, District of Columbia~8K0.98×
21Colorado~60K0.97×
22Rhode Island~10K0.97×
23Tennessee~80K0.96×
24Utah~40K0.96×
25Delaware~10K0.96×
26Pennsylvania~100K0.95×
27Michigan~100K0.95×
28Mississippi~30K0.95×
29Alabama~50K0.93×
30Arkansas~30K0.93×
31North Carolina~100K0.92×
32South Carolina~60K0.90×
33Minnesota~60K0.89×
34Kentucky~50K0.89×
35Idaho~20K0.88×
36Wyoming~6K0.88×
37Alaska~7K0.87×
38Kansas~30K0.86×
39West Virginia~20K0.86×
40Ohio~100K0.84×
41Missouri~60K0.84×
42Nebraska~20K0.84×
43New Hampshire~10K0.84×
44Indiana~60K0.83×
45North Dakota~7K0.82×
46Montana~10K0.81×
47South Dakota~8K0.81×
48Wisconsin~50K0.80×
49Maine~10K0.76×
50Iowa~30K0.74×
Fig. 06

Affinity by region

Affinity by region — Anastasia Beverly Hills, United States
0.74×1.00×2.60×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Anastasia Beverly Hills audience vs. the country average
#·InterestCategoryAffinity×
01MaquillajeBeauty & Wellness23.60×
02Maquillaje ProfesionalBeauty & Wellness17.18×
03Very (online retailer)Shopping15.40×
04Long LashesBeauty & Wellness14.14×
05Pretty NailsBeauty & Wellness13.18×
06AritziaFashion & Accessoires13.02×
07Makeup LessonsBeauty & Wellness12.69×
08Princess PollyFashion & Accessoires12.15×
09Zara LarssonMusic & Radio12.05×
10Flower childKids & Family10.99×
11Love IslandMovies & TV10.65×
12ZendayaMovies & TV10.63×
13Bergdorf GoodmanFashion & Accessoires9.54×
14Hair ExtensionsBeauty & Wellness9.35×
15Sabrina CarpenterMusic & Radio8.10×
16PacSunFashion & Accessoires7.66×
17Disneyland ResortTravel & Leisure7.66×
18Internet celebrityInternet & Social Media6.90×
19Harry PotterMovies & TV6.00×
20Maltese (dog)Pets & Animals5.94×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Anastasia Beverly Hills audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Anastasia Beverly Hills audience vs. the country average · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.80×
SustainabilityBALANCE1.44×
Community OrientationOPEN1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Anastasia Beverly Hills audience vs. the country average · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.29×
DIY MentalityTHRILL0.30×
Convenience OrientationPREMIUM0.34×
0×1.00× baseline2×
Appendix

Explore more audiences

More Cosmetics audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Anastasia Beverly Hills over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/anastasia-beverly-hills-8458” · Methodology