Rascasse Audience Intelligence

Austin City Limits Music Festival Audience in United States

Austin City Limits Music Festival has an estimated audience of 1.7M people in United States.

#18among Music festival in United States#187among events in United States#1641in Music & Radio

The average Austin City Limits Music Festival fan in United States is 38.7 years old, more female, and lives primarily in Texas.

By number of fans, Austin City Limits Music Festival ranks #18 among the 918 objects in Music festival in United States — 4.8× the group median.

Its fans are 0.7 years older than the group average of 38.0.

Women make up 57.6% of the fan base, 4.2 percentage points more than the group average.

Compared with the other 917 objects in Music festival, Austin City Limits Music Festival fans stand out for their interest in E.Leclerc, Hart of Dixie and Chloe Sevigny.

Interest is seasonal: May, September and October account for 60% of the year's searches, November is the quietest month.

Most fans live in Texas, California, New York.

Top affinities include E.Leclerc, Hart of Dixie, Chloe Sevigny, with strongest over-indexing on E.Leclerc (38.54× the country average).

Demographically, the Austin City Limits Music Festival audience skews more female with an average age of 38.7, and over-indexes on personality traits such as Sustainability, Indulgence.

The typical Austin City Limits Music Festival fan in United States is more female, around 38.7 years old, with strong Sustainability tendencies and a notable affinity for E.Leclerc.

Category: Music & Radio · Type: Event · Subtype: Music festival

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
1.7M
in United States
Gender
57.6%♀
42.4% male
Age
38.7
average years
Country rank
#16357
among all objects in United States
Fig. 01

Search interest · 12-month trend

-17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Austin City Limits Music Festival fans

57.6% are female, 42.4% are male, average age 38.7.

Fig. 02

Gender split

57.6%
Female
42.4%
Male
Demographic split for Austin City Limits Music Festival audience in United States
MetricValue
Female57.6%
Male42.4%
Average age38.7
Estimated audience size1.7M
Fig. 03

Age distribution

Ø 38.7
average years
Age distribution of the Austin City Limits Music Festival audience in United States
Age bracketShare%
16-2420%
25-3424%
35-4420%
45-5419%
55+17%
Fig. 04

Worldwide distribution

79.4%

of the worldwide Austin City Limits Music Festival audience comes from United States.

Worldwide audience distribution share by country for Austin City Limits Music Festival
CountryShare
United States79.4%
Mexico3.9%
United Kingdom2.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Austin City Limits Music Festival fans by region: top regions in United States
#RegionReachAffinity×
01Texas~900K7.40×
02Louisiana~50K1.92×
03Oklahoma~40K1.73×
04New Mexico~20K1.51×
05Colorado~40K1.48×
06Arkansas~20K1.34×
07Washington, District of Columbia~5K1.26×
08Kansas~20K1.18×
09Tennessee~40K1.10×
10California~200K1.09×
11Alaska~4K1.02×
12Arizona~40K0.99×
13Nevada~20K0.99×
14Montana~6K0.99×
15Illinois~60K0.97×
16Missouri~30K0.97×
17Utah~20K0.93×
18Oregon~20K0.92×
19New York~90K0.91×
20Hawaii~7K0.91×
21Washington~40K0.90×
22Mississippi~10K0.90×
23Nebraska~9K0.89×
24North Dakota~4K0.88×
25South Dakota~4K0.87×
26Vermont~3K0.85×
27Iowa~10K0.84×
28Massachusetts~30K0.82×
29Idaho~8K0.82×
30Minnesota~20K0.78×
31Alabama~20K0.78×
32Rhode Island~4K0.78×
33Kentucky~20K0.76×
34Maine~5K0.76×
35New Hampshire~5K0.76×
36Delaware~4K0.76×
37North Carolina~40K0.75×
38Virginia~30K0.75×
39Florida~80K0.74×
40Georgia~40K0.74×
41Wisconsin~20K0.74×
42West Virginia~7K0.73×
43South Carolina~20K0.72×
44Connecticut~10K0.71×
45Indiana~20K0.68×
46Maryland~20K0.66×
47Michigan~30K0.63×
48Ohio~40K0.62×
49New Jersey~30K0.61×
50Pennsylvania~40K0.60×
Fig. 06

Affinity by region

Affinity by region — Austin City Limits Music Festival, United States
0.60×1.00×7.40×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Austin City Limits Music Festival audience vs. the country average
#·InterestCategoryAffinity×
01E.LeclercShopping38.54×
02Hart of DixieMovies & TV23.66×
03Chloe SevignyMovies & TV21.87×
04Glastonbury FestivalMusic & Radio20.73×
05In the HeightsMusic & Radio18.68×
067-ElevenShopping18.21×
07StetsonFashion & Accessoires15.53×
08Diet sodaFood & Beverages15.52×
09British AirwaysTravel & Leisure14.70×
10Pitbull (rapper)Music & Radio9.40×
11Flamingo Las VegasTravel & Leisure9.04×
12Bonnaroo Music FestivalMusic & Radio7.41×
13The OnionInternet & Social Media6.67×
14AriatFashion & Accessoires6.26×
15Willie NelsonMusic & Radio5.29×
16LivemusicMusic & Radio4.13×
17WhataburgerFood & Beverages3.75×
18WaxingBeauty & Wellness3.26×
19Trader Joe'sShopping2.42×
20United AirlinesTravel & Leisure2.26×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Austin City Limits Music Festival audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Austin City Limits Music Festival audience vs. the country average · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.73×
IndulgenceJOY1.73×
Urban LifestyleOPEN1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Austin City Limits Music Festival audience vs. the country average · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.85×
Need for SecurityCONSERVATISM0.87×
Pet OwnershipJOY0.93×
0×1.00× baseline2×
Appendix

Explore more audiences

More Music festival audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Austin City Limits Music Festival over the last 12 months. Modelled, not counted; people interested in several events count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/austin-city-limits-music-festival-5180” · Methodology