Rascasse Audience Intelligence

NewJeans Audience in United States

NewJeans has an estimated audience of 2.9M people in United States.

#6among K-pop in United States
#1591among people in United States#970in Music & Radio

The average NewJeans fan in United States is 29.9 years old, more female, and lives primarily in California.

By number of fans, NewJeans ranks #6 among the 61 objects in K-pop in United States — 9.3× the group median.

Its fans are 1.0 years younger than the group average of 30.9.

Women make up 63.5% of the fan base, 3.9 percentage points fewer than the group average.

Most fans live in California, Texas, New York.

Top affinities include BTS, IU (singer), Park Ji-min, with strongest over-indexing on BTS (25.66× the country average).

Demographically, the NewJeans audience skews more female with an average age of 29.9, and over-indexes on personality traits such as Patriotism, Pet Ownership.

The typical NewJeans fan in United States is more female, around 29.9 years old, with strong Patriotism tendencies and a notable affinity for BTS.

Category: Music & Radio · Type: Person · Subtype: K-pop

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
2.9M
in United States
Gender
63.5%♀
36.5% male
Age
29.9
average years
Country rank
#10731
among all objects in United States
Fig. 01

Search interest · 12-month trend

-12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of NewJeans fans

63.5% are female, 36.5% are male, average age 29.9.

Fig. 02

Gender split

63.5%
Female
36.5%
Male
Demographic split for NewJeans audience in United States
MetricValue
Female63.5%
Male36.5%
Average age29.9
Estimated audience size2.9M
Fig. 03

Age distribution

Ø 29.9
average years
Age distribution of the NewJeans audience in United States
Age bracketShare%
16-2451%
25-3421%
35-4412%
45-549%
55+7%
Fig. 04

Worldwide distribution

15.0%

of the worldwide NewJeans audience comes from United States.

Worldwide audience distribution share by country for NewJeans
CountryShare
Japan27.0%
United States15.0%
Brazil8.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

NewJeans fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~40K2.90×
02California~900K2.51×
03Washington~100K1.76×
04New York~300K1.58×
05Nevada~40K1.57×
06Texas~300K1.54×
07Maryland~80K1.41×
08New Jersey~100K1.40×
09Virginia~100K1.36×
10Georgia~100K1.34×
11Massachusetts~80K1.22×
12Illinois~100K1.18×
13Minnesota~60K1.18×
14Oregon~40K1.17×
15Arizona~80K1.15×
16Washington, District of Columbia~7K1.14×
17Pennsylvania~100K1.12×
18North Carolina~100K1.10×
19Florida~200K1.02×
20Connecticut~30K1.02×
21Alaska~6K0.99×
22Oklahoma~30K0.96×
23Rhode Island~9K0.93×
24New Mexico~20K0.92×
25Nebraska~20K0.89×
26Delaware~8K0.88×
27Indiana~50K0.87×
28Arkansas~20K0.86×
29Utah~20K0.84×
30Louisiana~30K0.83×
31South Carolina~40K0.82×
32Kansas~20K0.81×
33Michigan~70K0.80×
34Colorado~40K0.78×
35Alabama~30K0.78×
36Ohio~80K0.76×
37Tennessee~50K0.74×
38Wisconsin~40K0.74×
39Kentucky~30K0.74×
40South Dakota~6K0.73×
41Missouri~40K0.72×
42Mississippi~20K0.72×
43Iowa~20K0.69×
44North Dakota~5K0.67×
45Vermont~4K0.63×
46Idaho~10K0.62×
47New Hampshire~7K0.61×
48West Virginia~9K0.58×
49Maine~7K0.56×
50Montana~5K0.50×
Fig. 06

Affinity by region

Affinity by region — NewJeans, United States
0.50×1.00×2.90×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the NewJeans audience vs. the country average
#·InterestCategoryAffinity×
01BTSMusic & Radio25.66×
02IU (singer)Music & Radio14.90×
03Park Ji-minMusic & Radio13.23×
04Group buyingShopping11.18×
05Boy bandMusic & Radio10.26×
06AllkpopMusic & Radio10.13×
07RakutenShopping9.51×
08COSShopping8.26×
09Anime and manga fandomLiterature5.14×
10JollibeeFood & Beverages5.06×
11Harry StylesMusic & Radio4.44×
12Spirit HalloweenKids & Family3.99×
13CrunchyrollGames3.70×
14One PieceMovies & TV3.59×
15Millie Bobby BrownMovies & TV3.02×
16MangaLiterature2.83×
17Ariana GrandeMusic & Radio2.72×
18ComicsLiterature2.28×
19Do it yourself (DIY)Home & Garden1.91×
20TikTokInternet & Social Media1.64×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the NewJeans audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the NewJeans audience vs. the country average · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.73×
Pet OwnershipJOY1.52×
Design AffinityPREMIUM1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the NewJeans audience vs. the country average · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.80×
Need for SecurityCONSERVATISM0.81×
Convenience OrientationPREMIUM0.82×
0×1.00× baseline2×
Appendix

Explore more audiences

More K-pop audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in NewJeans over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/newjeans-10007821” · Methodology