Rascasse Audience Intelligence

Olympic Games Fan Demographics in United States

Olympic Games has an estimated audience of 412K people in United States.

#508among events in United States#4127in Sports

The average Olympic Games fan in United States is 38.1 years old, more male, and lives primarily in California.

Interest is seasonal: February, July and August account for 76% of the year's searches, November is the quietest month.

Most fans live in California, New York, Florida.

Top affinities include Figure skating, Ilia Malinin, Ice skating, with strongest over-indexing on Figure skating (4.83× the country average).

Demographically, the Olympic Games audience skews more male with an average age of 38.1, and over-indexes on personality traits such as Patriotism, Sports Activity.

The typical Olympic Games fan in United States is more male, around 38.1 years old, with strong Patriotism tendencies and a notable affinity for Figure skating.

Category: Sports · Type: Event

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
412K
in United States
Gender
42.4%♀
57.6% male
Age
38.1
average years
Country rank
#41107
among all objects in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Olympic Games fans

42.4% are female, 57.6% are male, average age 38.1.

Fig. 02

Gender split

42.4%
Female
57.6%
Male
Demographic split for Olympic Games audience in United States
MetricValue
Female42.4%
Male57.6%
Average age38.1
Estimated audience size412K
Fig. 03

Age distribution

Ø 38.1
average years
Age distribution of the Olympic Games audience in United States
Age bracketShare%
16-2425%
25-3421%
35-4418%
45-5418%
55+19%
Fig. 04

Worldwide distribution

1.1%

of the worldwide Olympic Games audience comes from United States.

Worldwide audience distribution share by country for Olympic Games
CountryShare
China14.2%
Italy7.3%
France6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Olympic Games fans by region: top regions in United States
#RegionReachAffinity×
01Wyoming~5K6.65×
02Minnesota~7K1.07×
03North Dakota<1K1.04×
04New Jersey~10K1.02×
05Pennsylvania~20K1.01×
06Washington~10K1.01×
07Montana~1K1.01×
08Wisconsin~7K0.99×
09Colorado~7K0.99×
10New York~20K0.98×
11Ohio~10K0.98×
12New Hampshire~2K0.98×
13South Dakota~1K0.97×
14Vermont<1K0.97×
15Utah~4K0.96×
16Alaska<1K0.96×
17Connecticut~4K0.95×
18Idaho~2K0.95×
19Illinois~10K0.94×
20Nevada~4K0.94×
21Virginia~10K0.93×
22Arizona~9K0.92×
23Michigan~10K0.91×
24Missouri~7K0.91×
25Hawaii~2K0.91×
26Delaware~1K0.91×
27Kansas~3K0.90×
28Nebraska~2K0.90×
29Maine~2K0.90×
30California~40K0.89×
31Massachusetts~8K0.89×
32New Mexico~2K0.88×
33Georgia~10K0.87×
34Maryland~7K0.87×
35Rhode Island~1K0.87×
36North Carolina~10K0.86×
37Iowa~3K0.86×
38Florida~20K0.85×
39Indiana~7K0.83×
40West Virginia~2K0.83×
41Oregon~4K0.82×
42Oklahoma~4K0.80×
43South Carolina~5K0.79×
44Kentucky~4K0.78×
45Arkansas~3K0.78×
46Mississippi~3K0.78×
47Texas~20K0.76×
48Alabama~5K0.75×
49Louisiana~4K0.75×
50Tennessee~6K0.72×
Fig. 06

Affinity by region

Affinity by region — Olympic Games, United States
0.72×1.00×6.65×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Olympic Games audience vs. the country average
#·InterestCategoryAffinity×
01Figure skatingSports4.83×
02Ilia MalininSports4.60×
03Ice skatingSports4.08×
04Winter Olympic GamesSports3.88×
05Winter sportSports2.47×
06Sports equipmentSports2.14×
07Mobile gameGames2.02×
08Survival skillsPolitics & Society1.99×
09Team sportSports1.93×
10BatmanMovies & TV1.77×
11VideoMovies & TV1.67×
12Eastern Time ZonePolitics & Society1.65×
13Harry PotterMovies & TV1.64×
14ComputersTechnology & Electronics1.63×
15ArtistMusic & Radio1.63×
16CanadaTravel & Leisure1.61×
17FIFA World CupSports1.56×
18ShoesFashion & Accessoires1.53×
19RecreationTravel & Leisure1.53×
20Television networkMovies & TV1.51×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Olympic Games audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Olympic Games audience vs. the country average · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.59×
Sports ActivityPOWER1.35×
SustainabilityBALANCE1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Olympic Games audience vs. the country average · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL1.06×
Price SensitivityPREMIUM1.09×
SpiritualityBALANCE1.10×
0×1.00× baseline2×
Appendix

Explore more audiences

More Sports audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Olympic Games over the last 12 months. Modelled, not counted; people interested in several events count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/olympic-games-12164” · Methodology