Rascasse Audience Intelligence

Max Verstappen Audience in United States

Max Verstappen has an estimated audience of 5.5M people in United States.

#7among Motorsport in United States#547among people in United States#530in Sports

The average Max Verstappen fan in United States is 37.0 years old, more male, and lives primarily in California.

By number of fans, Max Verstappen ranks #2 among the 19 Formula One teams in United States — 8.6× the group median.

Its fans are 1.0 years older than the group average of 36.0.

Women make up 17.6% of the fan base, 8.9 percentage points fewer than the group average.

Compared with the other 18 Formula One teams, Max Verstappen fans stand out for their interest in British Grand Prix, Jenson Button and Sky Sports F1.

In Q2/2026, search interest was −26.3% on the same quarter a year earlier; the median across the group was +26.8%.

Most fans live in California, Texas, Florida.

Top affinities include Charles Leclerc, British Grand Prix, Sebastian Vettel, with strongest over-indexing on Charles Leclerc (274.65× the country average).

Demographically, the Max Verstappen audience skews more male with an average age of 37.0, and over-indexes on personality traits such as Patriotism, Luxury Orientation.

The typical Max Verstappen fan in United States is more male, around 37.0 years old, with strong Patriotism tendencies and a notable affinity for Charles Leclerc.

Category: Sports · Type: Person · Subtype: Motorsport

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
5.5M
in United States
Gender
17.6%♀
82.4% male
Age
37.0
average years
Country rank
#6085
among all objects in United States
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Max Verstappen fans

17.6% are female, 82.4% are male, average age 37.0.

Fig. 02

Gender split

17.6%
Female
82.4%
Male
Demographic split for Max Verstappen audience in United States
MetricValue
Female17.6%
Male82.4%
Average age37.0
Estimated audience size5.5M
Fig. 03

Age distribution

Ø 37.0
average years
Age distribution of the Max Verstappen audience in United States
Age bracketShare%
16-2427%
25-3421%
35-4419%
45-5420%
55+13%
Fig. 04

Worldwide distribution

10.4%

of the worldwide Max Verstappen audience comes from United States.

Worldwide audience distribution share by country for Max Verstappen
CountryShare
Netherlands22.5%
United States10.4%
Brazil8.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Max Verstappen fans by region: top regions in United States
#RegionReachAffinity×
01Nevada~90K1.75×
02Utah~80K1.42×
03California~900K1.33×
04Washington~200K1.30×
05Texas~500K1.27×
06Florida~400K1.22×
07Arizona~200K1.21×
08Massachusetts~100K1.21×
09Colorado~100K1.21×
10Washington, District of Columbia~10K1.18×
11Connecticut~70K1.15×
12New Jersey~200K1.13×
13New Hampshire~20K1.13×
14Virginia~200K1.12×
15New York~400K1.08×
16Idaho~30K1.08×
17Illinois~200K1.06×
18Oregon~70K1.06×
19Indiana~100K1.03×
20North Carolina~200K1.02×
21Georgia~200K1.01×
22Minnesota~90K1.01×
23Hawaii~20K0.99×
24Pennsylvania~200K0.98×
25Wisconsin~90K0.97×
26Vermont~10K0.96×
27Michigan~200K0.95×
28Tennessee~100K0.94×
29Maryland~90K0.93×
30Ohio~200K0.92×
31Missouri~90K0.92×
32Kansas~40K0.92×
33Montana~20K0.92×
34Alaska~10K0.92×
35Maine~20K0.91×
36Nebraska~30K0.90×
37Iowa~50K0.89×
38North Dakota~10K0.88×
39South Carolina~80K0.87×
40Rhode Island~20K0.87×
41New Mexico~30K0.86×
42South Dakota~10K0.85×
43Oklahoma~50K0.84×
44Kentucky~60K0.81×
45Alabama~60K0.78×
46Arkansas~40K0.77×
47Delaware~10K0.76×
48West Virginia~20K0.72×
49Louisiana~50K0.68×
50Mississippi~30K0.58×
Fig. 06

Affinity by region

Affinity by region — Max Verstappen, United States
0.58×1.00×1.75×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Max Verstappen audience vs. the country average
#·InterestCategoryAffinity×
01Charles LeclercSports274.65×
02British Grand PrixSports185.62×
03Sebastian VettelSports157.53×
04Michael SchumacherSports155.23×
05Jenson ButtonSports146.90×
06Sky Sports F1Sports104.98×
07George RussellSports100.00×
08Lando NorrisSports97.69×
09Fernando AlonsoSports81.09×
10Mercedes AMG Petronas F1Sports71.25×
11Ayrton SennaSports69.17×
12Formula One carCars & Mobility69.04×
13Ice Hockey World ChampionshipsSports63.27×
14Sergio PerezSports60.96×
15Lewis HamiltonSports54.12×
16CitroënCars & Mobility50.65×
17Formula racingCars & Mobility45.96×
18Red Bull RacingSports32.06×
19PeugeotCars & Mobility28.81×
20Professional Golfers AssociationSports20.00×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Max Verstappen audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Max Verstappen audience vs. the country average · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.47×
Luxury OrientationPREMIUM2.35×
Risk AppetiteTHRILL2.10×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Max Verstappen audience vs. the country average · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.63×
CreativityOPEN0.67×
MindfulnessBALANCE0.71×
0×1.00× baseline2×
Appendix

Explore more audiences

More Motorsport audiences in United States

See Max Verstappen audiences in other countries

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Max Verstappen over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/max-verstappen-22187” · Methodology