Rascasse Audience Intelligence

Avianca Target Market in United States

Avianca has an estimated audience of 2.7M people in United States.

#22among Airline in United States#1234among brands in United States#914in Travel & Leisure

The average Avianca fan in United States is 41.0 years old, balanced, and lives primarily in Florida.

By number of fans, Avianca ranks #22 among the 257 objects in Airline in United States — 3.2× the group median.

Women make up 53.1% of the fan base, 1.9 percentage points more than the group average.

Compared with the other 256 objects in Airline, Avianca fans stand out for their interest in Love and Other Disasters, Motivi and The Truman Show.

Most fans live in Florida, California, New York.

Top affinities include Love and Other Disasters, Motivi, The Truman Show, with strongest over-indexing on Love and Other Disasters (322.81× the country average).

The typical Avianca fan in United States is balanced, around 41.0 years old, with a notable affinity for Love and Other Disasters.

Category: Travel & Leisure · Type: Brand · Subtype: Airline

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
2.7M
in United States
Gender
53.1%♀
46.9% male
Age
41.0
average years
Country rank
#11300
among all objects in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Avianca

53.1% are female, 46.9% are male, average age 41.0.

Fig. 02

Gender split

53.1%
Female
46.9%
Male
Demographic split for Avianca audience in United States
MetricValue
Female53.1%
Male46.9%
Average age41.0
Estimated audience size2.7M
Fig. 03

Age distribution

Ø 41.0
average years
Age distribution of the Avianca audience in United States
Age bracketShare%
16-2417%
25-3418%
35-4421%
45-5423%
55+21%
Fig. 04

Worldwide distribution

12.2%

of the worldwide Avianca audience comes from United States.

Worldwide audience distribution share by country for Avianca
CountryShare
Colombia31.6%
United States12.2%
Brazil6.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Avianca customers by region in United States
#RegionReachAffinity×
01Florida~900K5.03×
02Maryland~200K4.90×
03Washington, District of Columbia~30K4.89×
04New York~700K4.26×
05Virginia~300K3.87×
06New Jersey~200K2.78×
07Connecticut~80K2.65×
08California~700K2.27×
09Massachusetts~100K1.84×
10Texas~300K1.45×
11Rhode Island~10K1.21×
12Nevada~30K1.03×
13Illinois~90K0.90×
14Delaware~6K0.75×
15New Hampshire~8K0.72×
16Georgia~60K0.71×
17Pennsylvania~60K0.59×
18Utah~10K0.58×
19West Virginia~8K0.57×
20Vermont~3K0.56×
21North Carolina~50K0.53×
22Colorado~20K0.52×
23Alaska~3K0.52×
24Maine~5K0.50×
25North Dakota~3K0.47×
26South Carolina~20K0.46×
27South Dakota~3K0.45×
28Washington~30K0.43×
29Hawaii~5K0.43×
30Montana~4K0.42×
31Indiana~20K0.40×
32Wisconsin~20K0.40×
33Oregon~10K0.40×
34Arkansas~9K0.39×
35Tennessee~20K0.38×
36Idaho~5K0.38×
37Arizona~20K0.36×
38Oklahoma~10K0.36×
39Kansas~8K0.36×
40Louisiana~10K0.35×
41New Mexico~6K0.35×
42Nebraska~5K0.35×
43Minnesota~10K0.33×
44Iowa~8K0.33×
45Kentucky~10K0.32×
46Mississippi~7K0.31×
47Ohio~30K0.28×
48Michigan~20K0.28×
49Missouri~10K0.28×
50Alabama~10K0.27×
Fig. 06

Affinity by region

Affinity by region — Avianca, United States
0.27×1.00×5.03×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Avianca audience vs. the country average
#·InterestCategoryAffinity×
01Love and Other DisastersMovies & TV322.81×
02MotiviFashion & Accessoires22.01×
03The Truman ShowMovies & TV11.74×
04Rhapsody (music)Website / Newspaper / Magazine10.89×
05Disney, OklahomaPOI10.17×
06Norteño (music)Music & Radio4.03×
07DIY & Craft IdeasHome & Garden3.96×
08CancúnTravel & Leisure3.72×
09Frontier AirlinesTravel & Leisure3.07×
10Spanish languagePolitics & Society2.92×
11AmtrakCars & Mobility2.89×
12TripAdvisorTravel & Leisure2.74×
13Travel websiteTravel & Leisure2.64×
14TradeBusiness & Career2.34×
15YouTube MusicInternet & Social Media2.27×
16Delivery (commerce)Food & Beverages2.10×
17Gift cardShopping2.00×
18GastronomyFood & Beverages1.97×
19Public healthPolitics & Society1.84×
20Instant messagingInternet & Social Media1.59×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Avianca audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Avianca audience vs. the country average · What stands out
TraitClusterDeviationScore
TravellingTHRILL0.75×
Urban LifestyleOPEN0.61×
Career OrientationPOWER0.60×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Avianca audience vs. the country average · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.24×
Early Adopter MentalityPOWER0.26×
PatriotismCONSERVATISM0.26×
0×1.00× baseline2×
Appendix

Explore more audiences

More Airline audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Avianca over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/avianca-19247” · Methodology