Rascasse Audience Intelligence

Pepsi Max Target Market in United States

Pepsi Max has an estimated audience of 326,379 people in United States.

#22among Soft drinks in United States#5131among Brand in United States#2439in Food & Beverages

The average Pepsi Max fan in United States is 36.4 years old, balanced, and lives primarily in California.

By number of fans, Pepsi Max ranks #22 among the 73 objects in Soft drinks in United States — 2.6× the group median.

Its fans are 1.6 years older than the group average of 34.8.

Women make up 46.9% of the fan base, 6.1 percentage points fewer than the group average.

Compared with the other 72 objects in Soft drinks, Pepsi Max fans stand out for their interest in Pepsi ONE, Heavy D & The Boyz and FC Shakhtar Donetsk.

Most fans live in California, New York, Texas.

Top affinities include Pepsi ONE, Heavy D & The Boyz, FC Shakhtar Donetsk, with strongest over-indexing on Pepsi ONE (280.84× the country average).

Demographically, the Pepsi Max audience skews balanced with an average age of 36.4, and over-indexes on personality traits such as Healthy Lifestyle, Convenience Orientation.

The typical Pepsi Max fan in United States is balanced, around 36.4 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Pepsi ONE.

Category: Food & Beverages · Type: Brand · Subtype: Soft drinks

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
326K
in United States
Gender
46.9%♀
53.1% male
Age
36.4
average years
Country rank
#46480
among all objects in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Pepsi Max

46.9% are female, 53.1% are male, average age 36.4.

Fig. 02

Gender split

46.9%
Female
53.1%
Male
Demographic split for Pepsi Max audience in United States
MetricValue
Female46.9%
Male53.1%
Average age36.4
Estimated audience size326,379
Fig. 03

Age distribution

Ø 36.4
average years
Age distribution of the Pepsi Max audience in United States
Age bracketShare%
16-2429%
25-3421%
35-4418%
45-5418%
55+14%
Fig. 04

Worldwide distribution

17.7%

of the worldwide Pepsi Max audience comes from United States.

Worldwide audience distribution share by country for Pepsi Max
CountryShare
United States17.7%
United Kingdom16.4%
Australia7.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Pepsi Max customers by region in United States
#RegionReachAffinity×
01West Virginia~2K1.28×
02Kentucky~6K1.27×
03Indiana~8K1.20×
04Ohio~10K1.17×
05Michigan~10K1.16×
06Utah~4K1.14×
07North Carolina~10K1.13×
08Illinois~10K1.11×
09Missouri~7K1.11×
10Pennsylvania~10K1.10×
11Oklahoma~4K1.10×
12Oregon~4K1.08×
13Washington, District of Columbia<1K1.08×
14Maine~1K1.07×
15Washington~8K1.06×
16Tennessee~7K1.06×
17Iowa~3K1.06×
18Kansas~3K1.05×
19Virginia~9K1.04×
20Wisconsin~6K1.03×
21Nebraska~2K1.03×
22Alaska<1K1.02×
23New Hampshire~1K1.00×
24North Dakota<1K1.00×
25New York~20K0.99×
26Massachusetts~7K0.99×
27Minnesota~5K0.99×
28Nevada~3K0.99×
29Hawaii~1K0.99×
30New Jersey~9K0.98×
31Alabama~5K0.98×
32South Carolina~5K0.97×
33Idaho~2K0.97×
34Delaware<1K0.96×
35Arizona~7K0.95×
36Maryland~6K0.95×
37Arkansas~3K0.95×
38South Dakota<1K0.95×
39Connecticut~3K0.94×
40Montana<1K0.94×
41California~40K0.93×
42Vermont<1K0.92×
43Colorado~5K0.91×
44Rhode Island<1K0.91×
45Florida~20K0.89×
46Georgia~10K0.88×
47New Mexico~2K0.88×
48Texas~20K0.85×
49Mississippi~2K0.85×
50Louisiana~4K0.79×
Fig. 06

Affinity by region

Affinity by region — Pepsi Max, United States
0.79×1.00×1.28×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Pepsi Max audience vs. the country average
#·InterestCategoryAffinity×
01Pepsi ONETechnology & Electronics280.84×
02Heavy D & The BoyzMusic & Radio119.46×
03FC Shakhtar DonetskSports96.80×
04Reebok PumpFashion & Accessoires92.82×
05Made in CanadaBusiness & Career91.74×
06Fat BoysMusic & Radio70.02×
07shawshank redemptionMovies & TV61.71×
08Propel Fitness WaterFood & Beverages53.36×
09Oasis (drink)Food & Beverages41.14×
10OnyxMusic & Radio40.68×
11PoweradeFood & Beverages37.36×
12SheetzCars & Mobility37.02×
13FantaFood & Beverages34.41×
14Sprite (soft drink)Food & Beverages32.36×
15QuikTripShopping30.85×
16Wawa Inc.Shopping25.02×
17Tombstone (pizza)Food & Beverages24.32×
18Circle KShopping19.48×
19Dr PepperFood & Beverages17.82×
20Panda ExpressFood & Beverages6.28×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Pepsi Max audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Pepsi Max audience vs. the country average · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE4.58×
Convenience OrientationPREMIUM1.77×
Urban LifestyleOPEN1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Pepsi Max audience vs. the country average · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.89×
TraditionCONSERVATISM0.93×
Quality AwarenessPREMIUM0.94×
0×1.00× baseline2×
Appendix

Explore more audiences

More Soft drinks audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Pepsi Max over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/pepsi-max-18625” · Methodology