Rascasse Audience Intelligence

Beyoncé Audience in United States

Beyoncé has an estimated audience of 6.1M people in United States.

#6among R&B in United States
#461among people in United States#423in Music & Radio

The average Beyoncé fan in United States is 33.2 years old, more female, and lives primarily in California.

By number of fans, Beyoncé ranks #6 among the 130 objects in R&B in United States — 11.8× the group median.

Its fans are 5.0 years younger than the group average of 38.2.

Women make up 59.6% of the fan base, 1.4 percentage points more than the group average.

Compared with the other 129 objects in R&B, Beyoncé fans stand out for their interest in Music of Nigeria, natural hair and Drake.

Interest is seasonal: February, May and June account for 36% of the year's searches, August is the quietest month.

Most fans live in California, Texas, New York.

Top affinities include Music of Nigeria, natural hair, Drake, with strongest over-indexing on Music of Nigeria (6.68× the country average).

Demographically, the Beyoncé audience skews more female with an average age of 33.2, and over-indexes on personality traits such as Extroversion, Indulgence.

The typical Beyoncé fan in United States is more female, around 33.2 years old, with strong Extroversion tendencies and a notable affinity for Music of Nigeria.

Category: Music & Radio · Type: Person · Subtype: R&B

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
6.1M
in United States
Gender
59.6%♀
40.4% male
Age
33.2
average years
Country rank
#5569
among all objects in United States
Fig. 01

Search interest · 12-month trend

-36%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Beyoncé fans

59.6% are female, 40.4% are male, average age 33.2.

Fig. 02

Gender split

59.6%
Female
40.4%
Male
Demographic split for Beyoncé audience in United States
MetricValue
Female59.6%
Male40.4%
Average age33.2
Estimated audience size6.1M
Fig. 03

Age distribution

Ø 33.2
average years
Age distribution of the Beyoncé audience in United States
Age bracketShare%
16-2438%
25-3423%
35-4416%
45-5413%
55+10%
Fig. 04

Worldwide distribution

39.5%

of the worldwide Beyoncé audience comes from United States.

Worldwide audience distribution share by country for Beyoncé
CountryShare
United States39.5%
Brazil5.3%
United Kingdom4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Beyoncé fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~400K1.94×
02Washington, District of Columbia~20K1.74×
03Maryland~200K1.70×
04Mississippi~90K1.69×
05Louisiana~100K1.67×
06Alabama~100K1.56×
07South Carolina~100K1.37×
08North Carolina~300K1.32×
09Texas~500K1.23×
10Virginia~200K1.21×
11New York~400K1.20×
12Nevada~70K1.19×
13Illinois~300K1.18×
14Delaware~20K1.17×
15Tennessee~200K1.16×
16Arkansas~60K1.15×
17New Jersey~200K1.13×
18Missouri~100K1.11×
19Pennsylvania~300K1.09×
20Ohio~200K1.08×
21Michigan~200K1.07×
22Florida~400K1.06×
23Kentucky~80K1.02×
24Connecticut~70K1.01×
25Indiana~100K0.99×
26California~700K0.98×
27Massachusetts~100K0.92×
28Oklahoma~70K0.92×
29Arizona~100K0.89×
30Rhode Island~20K0.88×
31Kansas~50K0.85×
32Washington~100K0.82×
33Minnesota~90K0.82×
34Wisconsin~90K0.80×
35New Mexico~30K0.79×
36Oregon~60K0.75×
37Nebraska~30K0.74×
38Colorado~80K0.73×
39West Virginia~20K0.72×
40Hawaii~20K0.72×
41Iowa~40K0.71×
42Alaska~9K0.69×
43Utah~40K0.66×
44North Dakota~9K0.66×
45Maine~20K0.65×
46South Dakota~10K0.64×
47Idaho~20K0.63×
48Vermont~7K0.63×
49New Hampshire~10K0.62×
50Montana~10K0.60×
Fig. 06

Affinity by region

Affinity by region — Beyoncé, United States
0.60×1.00×1.94×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Beyoncé audience vs. the country average
#·InterestCategoryAffinity×
01Music of NigeriaMusic & Radio6.68×
02natural hairBeauty & Wellness3.76×
03DrakeMusic & Radio2.76×
04Cardi BMusic & Radio2.75×
05Lace wigBeauty & Wellness2.64×
06Department of Motor VehiclesCars & Mobility2.53×
07Hair ExtensionsBeauty & Wellness2.45×
08AfrobeatMusic & Radio2.41×
09Long hairBeauty & Wellness2.36×
10Curly HairBeauty & Wellness2.35×
11Nail polishBeauty & Wellness2.34×
12WigBeauty & Wellness2.29×
13BraidHome & Garden2.25×
14Hair straighteningBeauty & Wellness2.17×
15Underground hip hopMusic & Radio2.13×
16NBA FinalsSports1.89×
17NBA playoffsSports1.88×
18Contemporary R&BMusic & Radio1.76×
19StreetwearFashion & Accessoires1.74×
20Hip hop musicMusic & Radio1.69×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Beyoncé audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Beyoncé audience vs. the country average · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.09×
IndulgenceJOY1.08×
Social Media UsageJOY1.03×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Beyoncé audience vs. the country average · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.51×
Need for SecurityCONSERVATISM0.67×
Community OrientationOPEN0.72×
0×1.00× baseline2×
Appendix

Explore more audiences

More R&B audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Beyoncé over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/beyonce-18907” · Methodology