Rascasse Audience Intelligence

Caterpillar Target Market in United States

Caterpillar has an estimated audience of 5.9M people in United States.

#7among Footwear in United States
#635among brands in United States#286in Fashion & Accessoires

The average Caterpillar fan in United States is 44.8 years old, more male, and lives primarily in California.

By number of fans, Caterpillar ranks #7 among the 89 objects in Footwear in United States — 14.4× the group median.

Its fans are 5.9 years older than the group average of 38.9.

Women make up 19.6% of the fan base, 42.2 percentage points fewer than the group average.

Compared with the other 88 objects in Footwear, Caterpillar fans stand out for their interest in Bulldozer, Tractor pulling and Excavator.

Most fans live in California, Texas, Illinois.

Top affinities include Bulldozer, Tractor pulling, Excavator, with strongest over-indexing on Bulldozer (8.77× the country average).

Demographically, the Caterpillar audience skews more male with an average age of 44.8, and over-indexes on personality traits such as Patriotism, Need for Security.

The typical Caterpillar fan in United States is more male, around 44.8 years old, with strong Patriotism tendencies and a notable affinity for Bulldozer.

Category: Fashion & Accessoires · Type: Brand · Subtype: Footwear

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
5.9M
in United States
Gender
19.6%♀
80.4% male
Age
44.8
average years
Country rank
#5740
among all objects in United States
Fig. 01

Search interest · 12-month trend

+8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Caterpillar

19.6% are female, 80.4% are male, average age 44.8.

Fig. 02

Gender split

19.6%
Female
80.4%
Male
Demographic split for Caterpillar audience in United States
MetricValue
Female19.6%
Male80.4%
Average age44.8
Estimated audience size5.9M
Fig. 03

Age distribution

Ø 44.8
average years
Age distribution of the Caterpillar audience in United States
Age bracketShare%
16-2411%
25-3415%
35-4418%
45-5423%
55+32%
Fig. 04

Worldwide distribution

26.2%

of the worldwide Caterpillar audience comes from United States.

Worldwide audience distribution share by country for Caterpillar
CountryShare
United States26.2%
Brazil6.0%
India5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Caterpillar customers by region in United States
#RegionReachAffinity×
01Illinois~400K1.78×
02Indiana~200K1.42×
03North Carolina~300K1.40×
04Arkansas~70K1.40×
05Georgia~300K1.36×
06Texas~500K1.33×
07Mississippi~70K1.26×
08North Dakota~20K1.25×
09Wyoming~10K1.11×
10Arizona~100K1.09×
11Tennessee~100K1.09×
12Louisiana~90K1.08×
13Iowa~60K1.07×
14South Carolina~100K1.06×
15Missouri~100K1.04×
16Wisconsin~100K1.04×
17Oklahoma~70K1.04×
18Kansas~50K1.04×
19South Dakota~20K1.03×
20Minnesota~100K1.02×
21Idaho~30K1.00×
22Nebraska~30K0.98×
23California~700K0.97×
24Alabama~80K0.97×
25Kentucky~80K0.97×
26Alaska~10K0.97×
27Utah~50K0.95×
28Florida~400K0.94×
29Virginia~100K0.94×
30New Mexico~30K0.94×
31Montana~20K0.94×
32Ohio~200K0.93×
33Michigan~200K0.93×
34Colorado~90K0.93×
35West Virginia~30K0.92×
36Washington~100K0.91×
37Pennsylvania~200K0.88×
38Nevada~50K0.88×
39Oregon~60K0.85×
40Maine~20K0.83×
41Vermont~9K0.83×
42New York~300K0.81×
43Maryland~90K0.81×
44Hawaii~20K0.81×
45New Hampshire~20K0.81×
46New Jersey~100K0.80×
47Massachusetts~100K0.79×
48Connecticut~50K0.79×
49Delaware~10K0.73×
50Rhode Island~10K0.72×
Fig. 06

Affinity by region

Affinity by region — Caterpillar, United States
0.72×1.00×1.78×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Caterpillar audience vs. the country average
#·InterestCategoryAffinity×
01BulldozerCars & Mobility8.77×
02Tractor pullingSports7.99×
03ExcavatorCars & Mobility7.81×
04LoggingTechnology & Electronics4.64×
05Diesel engineCars & Mobility4.07×
06Harbor Freight ToolsHome & Garden4.05×
07Rural KingHome & Garden3.82×
08TractorCars & Mobility3.80×
09Love's Travel Stops & Country StoresShopping3.51×
10Advance Auto PartsCars & Mobility3.24×
11O'Reilly Auto PartsCars & Mobility2.98×
12CarGurusCars & Mobility2.68×
13All-terrain vehicleCars & Mobility2.50×
14AutoZoneCars & Mobility2.45×
15Discount TireShopping2.41×
16CarpentryHome & Garden2.38×
17Ace HardwareHome & Garden1.98×
18MenardsHome & Garden1.90×
19Sam's ClubShopping1.54×
20SUVsCars & Mobility1.53×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Caterpillar audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Caterpillar audience vs. the country average · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.51×
Need for SecurityCONSERVATISM1.40×
DIY MentalityTHRILL1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Caterpillar audience vs. the country average · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.74×
Luxury OrientationPREMIUM0.85×
Urban LifestyleOPEN0.86×
0×1.00× baseline2×
Appendix

Explore more audiences

More Footwear audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Caterpillar over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/caterpillar-9760” · Methodology