Rascasse Audience Intelligence

Orangina Target Market in United States

Orangina has an estimated audience of 1,146,398 people in United States.

#10among Soft drinks in United States#2366among Brand in United States#1244in Food & Beverages

The average Orangina fan in United States is 37.8 years old, more male, and lives primarily in California.

By number of fans, Orangina ranks #10 among the 73 objects in Soft drinks in United States — 9.1× the group median.

Its fans are 3.0 years older than the group average of 34.8.

Women make up 43.2% of the fan base, 9.9 percentage points fewer than the group average.

Compared with the other 72 objects in Soft drinks, Orangina fans stand out for their interest in The Botanist (gin), Citrus and Cream.

Most fans live in California, New York, Florida.

Top affinities include The Botanist (gin), Citrus, Cream, with strongest over-indexing on The Botanist (gin) (22.04× the country average).

Demographically, the Orangina audience skews more male with an average age of 37.8, and over-indexes on personality traits such as Convenience Orientation, Price Sensitivity.

The typical Orangina fan in United States is more male, around 37.8 years old, with strong Convenience Orientation tendencies and a notable affinity for The Botanist (gin).

Category: Food & Beverages · Type: Brand · Subtype: Soft drinks

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
1.1M
in United States
Gender
43.2%♀
56.8% male
Age
37.8
average years
Country rank
#21498
among all objects in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Orangina

43.2% are female, 56.8% are male, average age 37.8.

Fig. 02

Gender split

43.2%
Female
56.8%
Male
Demographic split for Orangina audience in United States
MetricValue
Female43.2%
Male56.8%
Average age37.8
Estimated audience size1,146,398
Fig. 03

Age distribution

Ø 37.8
average years
Age distribution of the Orangina audience in United States
Age bracketShare%
16-2414%
25-3429%
35-4424%
45-5423%
55+9%
Fig. 04

Worldwide distribution

51.2%

of the worldwide Orangina audience comes from United States.

Worldwide audience distribution share by country for Orangina
CountryShare
United States51.2%
France7.4%
Germany6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Orangina customers by region in United States
#RegionReachAffinity×
01Vermont~5K2.10×
02Maine~10K2.07×
03New Hampshire~9K2.05×
04Washington, District of Columbia~4K1.56×
05Massachusetts~40K1.50×
06Connecticut~20K1.48×
07Virginia~40K1.28×
08New York~90K1.27×
09Oregon~20K1.27×
10Colorado~20K1.22×
11California~200K1.21×
12New Jersey~40K1.21×
13Maryland~30K1.21×
14Rhode Island~4K1.17×
15Washington~30K1.15×
16Pennsylvania~50K1.10×
17Minnesota~20K0.99×
18Alaska~2K0.99×
19Illinois~40K0.98×
20Utah~10K0.96×
21North Carolina~30K0.92×
22Wisconsin~20K0.92×
23Montana~3K0.92×
24Delaware~3K0.92×
25Nevada~10K0.91×
26Idaho~6K0.91×
27Hawaii~4K0.91×
28Florida~70K0.90×
29Arizona~20K0.88×
30Michigan~30K0.87×
31Georgia~30K0.85×
32Missouri~20K0.85×
33South Carolina~20K0.85×
34West Virginia~5K0.85×
35North Dakota~2K0.85×
36Ohio~30K0.84×
37South Dakota~2K0.82×
38Indiana~20K0.81×
39New Mexico~6K0.81×
40Tennessee~20K0.80×
41Kentucky~10K0.79×
42Nebraska~5K0.79×
43Iowa~9K0.78×
44Kansas~7K0.74×
45Texas~60K0.72×
46Oklahoma~10K0.71×
47Louisiana~10K0.70×
48Arkansas~7K0.70×
49Alabama~10K0.68×
50Mississippi~7K0.68×
Fig. 06

Affinity by region

Affinity by region — Orangina, United States
0.68×1.00×2.10×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Orangina audience vs. the country average
#·InterestCategoryAffinity×
01The Botanist (gin)Food & Beverages22.04×
02CitrusFood & Beverages9.38×
03CreamFood & Beverages3.28×
04Japanese cuisineFood & Beverages3.05×
05English languagePolitics & Society3.01×
06Soft drinksFood & Beverages2.94×
07Discount storesShopping2.78×
08Creator deityPolitics & Society2.75×
09Car rentalsCars & Mobility2.38×
10BakeryFood & Beverages2.11×
11Crumbl CookiesFood & Beverages2.07×
12PastryFood & Beverages2.04×
13OvenHome & Garden2.00×
14Culinary artArts & Culture1.88×
15Skin careBeauty & Wellness1.83×
16IndividualPolitics & Society1.75×
17SephoraShopping1.69×
18GirlKids & Family1.66×
19Organic foodFood & Beverages1.59×
20McDonald'sFood & Beverages1.51×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Orangina audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Orangina audience vs. the country average · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.69×
Price SensitivityPREMIUM1.96×
TravellingTHRILL1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Orangina audience vs. the country average · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.96×
Pet OwnershipJOY1.03×
Risk AppetiteTHRILL1.06×
0×1.00× baseline2×
Appendix

Explore more audiences

More Soft drinks audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Orangina over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/orangina-9112” · Methodology