Rascasse Audience Intelligence

Tory Burch Target Market in United States

Tory Burch has an estimated audience of 17.5M people in United States.

#1among Footwear in United States
#197among brands in United States#101in Fashion & Accessoires

The average Tory Burch fan in United States is 37.2 years old, more female, and lives primarily in California.

By number of fans, Tory Burch ranks #1 among the 89 objects in Footwear in United States — 43.1× the group median.

Its fans are 1.8 years younger than the group average of 39.0.

Women make up 75.0% of the fan base, 13.9 percentage points more than the group average.

Compared with the other 88 objects in Footwear, Tory Burch fans stand out for their interest in Boscov's, J.Crew Factory and Princess Polly.

Most fans live in California, Florida, Texas.

Top affinities include Boscov's, J.Crew Factory, Princess Polly, with strongest over-indexing on Boscov's (9.26× the country average).

Demographically, the Tory Burch audience skews more female with an average age of 37.2, and over-indexes on personality traits such as Indulgence, Luxury Orientation.

The typical Tory Burch fan in United States is more female, around 37.2 years old, with strong Indulgence tendencies and a notable affinity for Boscov's.

Category: Fashion & Accessoires · Type: Brand · Subtype: Footwear

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
17.5M
in United States
Gender
75.0%♀
25.0% male
Age
37.2
average years
Country rank
#1907
among all objects in United States
Fig. 01

Search interest · 12-month trend

+27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Tory Burch

75.0% are female, 25.0% are male, average age 37.2.

Fig. 02

Gender split

75.0%
Female
25.0%
Male
Demographic split for Tory Burch audience in United States
MetricValue
Female75.0%
Male25.0%
Average age37.2
Estimated audience size17.5M
Fig. 03

Age distribution

Ø 37.2
average years
Age distribution of the Tory Burch audience in United States
Age bracketShare%
16-2426%
25-3422%
35-4419%
45-5418%
55+15%
Fig. 04

Worldwide distribution

43.2%

of the worldwide Tory Burch audience comes from United States.

Worldwide audience distribution share by country for Tory Burch
CountryShare
United States43.2%
Japan10.5%
United Kingdom5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Tory Burch customers by region in United States
#RegionReachAffinity×
01Florida~3M2.82×
02Texas~3M2.32×
03New Jersey~900K1.85×
04Hawaii~100K1.78×
05New York~2M1.76×
06Arizona~700K1.73×
07California~3.5M1.69×
08Georgia~1M1.69×
09Nevada~300K1.63×
10Maryland~500K1.60×
11Louisiana~400K1.50×
12Mississippi~200K1.43×
13Connecticut~300K1.39×
14Delaware~70K1.30×
15Illinois~800K1.23×
16Washington, District of Columbia~40K1.21×
17Massachusetts~400K1.20×
18Alabama~300K1.20×
19North Carolina~700K1.17×
20Virginia~500K1.16×
21South Carolina~300K1.11×
22Tennessee~400K1.06×
23Pennsylvania~700K0.99×
24Missouri~300K0.86×
25Michigan~400K0.83×
26Washington~300K0.79×
27Colorado~200K0.79×
28Oklahoma~200K0.79×
29Rhode Island~40K0.79×
30Indiana~300K0.77×
31Arkansas~100K0.77×
32New Mexico~90K0.77×
33Kansas~100K0.69×
34Kentucky~200K0.68×
35Nebraska~70K0.66×
36Oregon~100K0.64×
37New Hampshire~40K0.64×
38Ohio~400K0.61×
39Minnesota~200K0.55×
40Wisconsin~200K0.53×
41West Virginia~50K0.51×
42Alaska~20K0.47×
43Iowa~70K0.44×
44North Dakota~20K0.44×
45Utah~70K0.42×
46Maine~30K0.40×
47Vermont~10K0.40×
48Idaho~40K0.37×
49South Dakota~20K0.35×
50Montana~20K0.31×
Fig. 06

Affinity by region

Affinity by region — Tory Burch, United States
0.31×1.00×2.82×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Tory Burch audience vs. the country average
#·InterestCategoryAffinity×
01Boscov'sFashion & Accessoires9.26×
02J.Crew FactoryShopping8.27×
03Princess PollyFashion & Accessoires7.67×
04CoachFashion & Accessoires7.66×
05Kendra ScottFashion & Accessoires7.14×
06David YurmanFashion & Accessoires6.82×
07Macy'sShopping6.14×
08Bloomingdale'sShopping5.85×
09Banana RepublicFashion & Accessoires5.32×
10BalenciagaFashion & Accessoires5.32×
11AritziaFashion & Accessoires4.68×
12Free PeopleFashion & Accessoires4.44×
13Neiman MarcusFashion & Accessoires4.15×
14Nordstrom RackFashion & Accessoires3.51×
15DressesFashion & Accessoires2.74×
16Women's clothingFashion & Accessoires2.62×
17Luxury goodsFashion & Accessoires2.05×
18WomanKids & Family2.00×
19ShoesFashion & Accessoires1.97×
20BeautyBeauty & Wellness1.75×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Tory Burch audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Tory Burch audience vs. the country average · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.01×
Luxury OrientationPREMIUM2.00×
Design AffinityPREMIUM1.98×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Tory Burch audience vs. the country average · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.34×
Need for SecurityCONSERVATISM0.59×
Risk AppetiteTHRILL0.76×
0×1.00× baseline2×
Appendix

Explore more audiences

More Footwear audiences in United States

See Tory Burch audiences in other countries

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Tory Burch over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/tory-burch-304” · Methodology