Rascasse Audience Intelligence

Woodford Reserve Target Market in United States

Woodford Reserve has an estimated audience of 2.2M people in United States.

#13among Spirits in United States
#1495among brands in United States#828in Food & Beverages

The average Woodford Reserve fan in United States is 41.4 years old, more male, and lives primarily in California.

By number of fans, Woodford Reserve ranks #13 among the 336 objects in Spirits in United States — 2.7× the group median.

Its fans are 2.3 years older than the group average of 39.1.

Women make up 33.0% of the fan base, 10.3 percentage points fewer than the group average.

Compared with the other 335 objects in Spirits, Woodford Reserve fans stand out for their interest in Canadian whisky, Japanese whisky and Rye whiskey.

Most fans live in California, Kentucky, Texas.

Top affinities include Buffalo Trace Bourbon, Wild Turkey (bourbon), Canadian whisky, with strongest over-indexing on Buffalo Trace Bourbon (24.86× the country average).

Demographically, the Woodford Reserve audience skews more male with an average age of 41.4, and over-indexes on personality traits such as Spirituality, Indulgence.

The typical Woodford Reserve fan in United States is more male, around 41.4 years old, with strong Spirituality tendencies and a notable affinity for Buffalo Trace Bourbon.

Category: Food & Beverages · Type: Brand · Subtype: Spirits

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
2.2M
in United States
Gender
33.0%♀
67.0% male
Age
41.4
average years
Country rank
#13635
among all objects in United States
Fig. 01

Search interest · 12-month trend

+13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Woodford Reserve

33.0% are female, 67.0% are male, average age 41.4.

Fig. 02

Gender split

33.0%
Female
67.0%
Male
Demographic split for Woodford Reserve audience in United States
MetricValue
Female33.0%
Male67.0%
Average age41.4
Estimated audience size2.2M
Fig. 03

Age distribution

Ø 41.4
average years
Age distribution of the Woodford Reserve audience in United States
Age bracketShare%
16-2412%
25-3422%
35-4423%
45-5422%
55+21%
Fig. 04

Worldwide distribution

53.3%

of the worldwide Woodford Reserve audience comes from United States.

Worldwide audience distribution share by country for Woodford Reserve
CountryShare
United States53.3%
United Kingdom7.4%
Germany3.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Woodford Reserve customers by region in United States
#RegionReachAffinity×
01Kentucky~100K5.09×
02Indiana~70K1.58×
03Ohio~100K1.36×
04Tennessee~60K1.30×
05West Virginia~10K1.19×
06Michigan~80K1.18×
07Alabama~40K1.15×
08Illinois~90K1.12×
09Georgia~80K1.10×
10Louisiana~30K1.09×
11Mississippi~20K1.09×
12South Carolina~40K1.08×
13Washington, District of Columbia~5K1.08×
14Arkansas~20K1.05×
15Florida~100K1.04×
16North Carolina~70K1.03×
17Missouri~40K1.03×
18Virginia~60K1.01×
19Wisconsin~40K0.99×
20Oklahoma~30K0.99×
21Kansas~20K0.99×
22Texas~100K0.98×
23Nebraska~10K0.98×
24Maryland~40K0.94×
25New Jersey~50K0.91×
26Connecticut~20K0.90×
27Iowa~20K0.89×
28New Hampshire~8K0.88×
29Alaska~4K0.88×
30Pennsylvania~70K0.87×
31Delaware~6K0.86×
32Rhode Island~6K0.84×
33Massachusetts~40K0.83×
34New York~100K0.82×
35Colorado~30K0.82×
36Nevada~20K0.81×
37Maine~7K0.80×
38South Dakota~5K0.80×
39Montana~6K0.78×
40North Dakota~4K0.78×
41Vermont~3K0.76×
42Arizona~40K0.75×
43Minnesota~30K0.75×
44New Mexico~10K0.75×
45Hawaii~7K0.73×
46Idaho~9K0.72×
47Washington~30K0.68×
48California~200K0.66×
49Oregon~20K0.65×
50Utah~10K0.52×
Fig. 06

Affinity by region

Affinity by region — Woodford Reserve, United States
0.52×1.00×5.09×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Woodford Reserve audience vs. the country average
#·InterestCategoryAffinity×
01Buffalo Trace BourbonFood & Beverages24.86×
02Wild Turkey (bourbon)Food & Beverages16.13×
03Canadian whiskyFood & Beverages14.68×
04Japanese whiskyFood & Beverages14.17×
05Maker's MarkFood & Beverages14.15×
06Bulleit BourbonFood & Beverages13.75×
07Jim BeamFood & Beverages12.38×
08Rye whiskeyFood & Beverages12.14×
09USC Trojans footballSports10.11×
10American whiskeyFood & Beverages9.59×
11Tennessee whiskeyFood & Beverages9.41×
12Small batch whiskeyFood & Beverages8.85×
13Single malt whiskyFood & Beverages7.66×
14Blended whiskeyFood & Beverages7.37×
15Irish whiskeyFood & Beverages6.51×
16Scotch whiskyFood & Beverages5.38×
17Bourbon whiskeyFood & Beverages5.27×
18WhiskyFood & Beverages3.83×
19Raising Cane's Chicken FingersFood & Beverages2.75×
20Popeyes Louisiana KitchenFood & Beverages2.63×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Woodford Reserve audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Woodford Reserve audience vs. the country average · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.50×
IndulgenceJOY1.47×
Luxury OrientationPREMIUM1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Woodford Reserve audience vs. the country average · Rather not
TraitClusterDeviationScore
CreativityOPEN1.02×
Community OrientationOPEN1.02×
MindfulnessBALANCE1.04×
0×1.00× baseline2×
Appendix

Explore more audiences

More Spirits audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Woodford Reserve over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/woodford-reserve-46666” · Methodology