Rascasse Audience Intelligence

FIFA World Cup Fan Demographics in United States

FIFA World Cup has an estimated audience of 98.3M people in United States.

#2among Soccer in United States
#4among events in United States#12in Sports

The average FIFA World Cup fan in United States is 37.4 years old, more male, and lives primarily in California.

By number of fans, FIFA World Cup ranks #2 among the 13632 objects in Soccer in United States — 28.9× the group median.

Its fans are 3.6 years older than the group average of 33.8.

Women make up 32.4% of the fan base, 2.1 percentage points fewer than the group average.

Compared with the other 13631 objects in Soccer, FIFA World Cup fans stand out for their interest in Kevin De Bruyne, Caribbean and Argentina.

Interest is seasonal: June, July and December account for 92% of the year's searches, January is the quietest month.

Most fans live in California, Texas, Florida.

Top affinities include Kevin De Bruyne, Los Angeles FC, FIFA World Cup 2026, with strongest over-indexing on Kevin De Bruyne (11.09× the country average).

Demographically, the FIFA World Cup audience skews more male with an average age of 37.4, and over-indexes on personality traits such as Risk Appetite, Mindfulness.

The typical FIFA World Cup fan in United States is more male, around 37.4 years old, with strong Risk Appetite tendencies and a notable affinity for Kevin De Bruyne.

Category: Sports · Type: Event · Subtype: Soccer

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
98.3M
in United States
Gender
32.4%♀
67.6% male
Age
37.4
average years
Country rank
#82
among all objects in United States
Fig. 01

Search interest · 12-month trend

+11537%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of FIFA World Cup fans

32.4% are female, 67.6% are male, average age 37.4.

Fig. 02

Gender split

32.4%
Female
67.6%
Male
Demographic split for FIFA World Cup audience in United States
MetricValue
Female32.4%
Male67.6%
Average age37.4
Estimated audience size98.3M
Fig. 03

Age distribution

Ø 37.4
average years
Age distribution of the FIFA World Cup audience in United States
Age bracketShare%
16-2425%
25-3421%
35-4420%
45-5418%
55+15%
Fig. 04

Worldwide distribution

13.9%

of the worldwide FIFA World Cup audience comes from United States.

Worldwide audience distribution share by country for FIFA World Cup
CountryShare
United States13.9%
India7.7%
Germany5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

FIFA World Cup fans by region: top regions in United States
#RegionReachAffinity×
01California~27M2.36×
02New Jersey~5.5M2.02×
03Texas~12M1.79×
04Washington~3.5M1.61×
05Florida~10M1.60×
06New York~9.5M1.59×
07Illinois~5.5M1.48×
08Virginia~3.5M1.41×
09Massachusetts~3M1.40×
10Maryland~2.5M1.37×
11Nevada~1.5M1.36×
12Connecticut~1.5M1.34×
13New Mexico~800K1.21×
14Arizona~2.5M1.19×
15Utah~1M1.18×
16Oregon~1.5M1.14×
17Washington, District of Columbia~200K1.13×
18Colorado~2M1.12×
19Georgia~3.5M1.03×
20North Carolina~3.5M1.02×
21Idaho~500K0.94×
22Alaska~200K0.91×
23Kansas~800K0.90×
24Rhode Island~300K0.90×
25Minnesota~1.5M0.87×
26Hawaii~400K0.86×
27Oklahoma~1M0.85×
28Nebraska~500K0.83×
29Indiana~1.5M0.82×
30Iowa~800K0.81×
31Michigan~2.5M0.80×
32Arkansas~700K0.80×
33Tennessee~1.5M0.79×
34Missouri~1.5M0.77×
35Wisconsin~1.5M0.76×
36Delaware~200K0.76×
37Pennsylvania~3M0.74×
38New Hampshire~300K0.74×
39Vermont~100K0.73×
40South Carolina~1M0.70×
41Ohio~2.5M0.68×
42North Dakota~200K0.66×
43Maine~300K0.64×
44Kentucky~800K0.62×
45Montana~200K0.60×
46South Dakota~200K0.60×
47Alabama~800K0.55×
48Louisiana~700K0.53×
49Mississippi~400K0.43×
50West Virginia~200K0.43×
Fig. 06

Affinity by region

Affinity by region — FIFA World Cup, United States
0.43×1.00×2.36×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the FIFA World Cup audience vs. the country average
#·InterestCategoryAffinity×
01Kevin De BruyneSports11.09×
02Los Angeles FCSports8.65×
03FIFA World Cup 2026Sports5.22×
04National Women's Soccer LeagueSports4.83×
05Liga MXSports4.72×
06UEFA Champions LeagueSports3.94×
07Erling HaalandSports3.68×
08Premier LeagueSports3.46×
09CaribbeanTravel & Leisure3.36×
10ArgentinaTravel & Leisure3.26×
11South AmericaTravel & Leisure3.13×
12SpainTravel & Leisure2.91×
13Team sportSports2.90×
14Pacific OceanTravel & Leisure2.87×
15Latin AmericaTravel & Leisure2.78×
16MexicoTravel & Leisure2.65×
17SoccerSports2.63×
18Real Madrid Club de FútbolSports2.59×
19VideoMovies & TV2.40×
20TransportCars & Mobility1.60×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the FIFA World Cup audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the FIFA World Cup audience vs. the country average · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.20×
MindfulnessBALANCE1.18×
TravellingTHRILL1.18×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the FIFA World Cup audience vs. the country average · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.74×
PatriotismCONSERVATISM0.79×
Need for SecurityCONSERVATISM0.79×
0×1.00× baseline2×
Appendix

Explore more audiences

More Soccer audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in FIFA World Cup over the last 12 months. Modelled, not counted; people interested in several events count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/fifa-world-cup-7280” · Methodology