Rascasse Audience Intelligence

Converse Target Market in United States

Converse has an estimated audience of 14.1M people in United States.

#7among Sportswear in United States
#265among brands in United States#127in Fashion & Accessoires

The average Converse fan in United States is 33.0 years old, more male, and lives primarily in California.

By number of fans, Converse ranks #7 among the 101 objects in Sportswear in United States — 364.2× the group median.

Its fans are 1.8 years younger than the group average of 34.8.

Women make up 44.7% of the fan base, 5.3 percentage points fewer than the group average.

Compared with the other 100 objects in Sportswear, Converse fans stand out for their interest in Red Bull Records, Princess Polly and Uniqlo.

Most fans live in California, Texas, Florida.

Top affinities include Chuck Taylor All-Stars, Red Bull Records, Princess Polly, with strongest over-indexing on Chuck Taylor All-Stars (15.25× the country average).

Demographically, the Converse audience skews more male with an average age of 33.0, and over-indexes on personality traits such as Early Adopter Mentality, Extroversion.

The typical Converse fan in United States is more male, around 33.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Chuck Taylor All-Stars.

Category: Fashion & Accessoires · Type: Brand · Subtype: Sportswear

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
14.1M
in United States
Gender
44.7%♀
55.3% male
Age
33.0
average years
Country rank
#2511
among all objects in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Converse

44.7% are female, 55.3% are male, average age 33.0.

Fig. 02

Gender split

44.7%
Female
55.3%
Male
Demographic split for Converse audience in United States
MetricValue
Female44.7%
Male55.3%
Average age33.0
Estimated audience size14.1M
Fig. 03

Age distribution

Ø 33.0
average years
Age distribution of the Converse audience in United States
Age bracketShare%
16-2436%
25-3425%
35-4419%
45-5413%
55+8%
Fig. 04

Worldwide distribution

22.1%

of the worldwide Converse audience comes from United States.

Worldwide audience distribution share by country for Converse
CountryShare
United States22.1%
Japan6.6%
Germany5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Converse customers by region in United States
#RegionReachAffinity×
01Arizona~400K1.39×
02Texas~1.5M1.34×
03Utah~200K1.34×
04California~2M1.33×
05Nevada~200K1.31×
06New Mexico~100K1.27×
07Oklahoma~200K1.18×
08Idaho~90K1.16×
09Oregon~200K1.13×
10Florida~1M1.12×
11Georgia~500K1.11×
12West Virginia~80K1.11×
13Tennessee~300K1.10×
14Indiana~300K1.07×
15Kentucky~200K1.05×
16Illinois~600K1.04×
17Arkansas~100K1.04×
18Washington~300K1.03×
19Colorado~300K1.03×
20Alabama~200K1.03×
21Louisiana~200K1.03×
22Mississippi~100K1.03×
23North Carolina~500K1.02×
24Michigan~400K0.98×
25South Carolina~200K0.98×
26New York~800K0.97×
27Ohio~500K0.96×
28Virginia~400K0.96×
29Maryland~200K0.95×
30Missouri~200K0.95×
31Massachusetts~300K0.94×
32Kansas~100K0.93×
33Wyoming~20K0.93×
34Pennsylvania~500K0.92×
35New Jersey~400K0.92×
36New Hampshire~50K0.92×
37Nebraska~80K0.91×
38Maine~50K0.91×
39Connecticut~100K0.90×
40Wisconsin~200K0.87×
41Montana~40K0.86×
42Vermont~20K0.86×
43Minnesota~200K0.83×
44Iowa~100K0.83×
45Delaware~30K0.83×
46Rhode Island~40K0.81×
47South Dakota~30K0.81×
48North Dakota~30K0.81×
49Alaska~20K0.80×
50Hawaii~40K0.67×
Fig. 06

Affinity by region

Affinity by region — Converse, United States
0.67×1.00×1.39×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Converse audience vs. the country average
#·InterestCategoryAffinity×
01Chuck Taylor All-StarsFashion & Accessoires15.25×
02Red Bull RecordsMusic & Radio13.18×
03Princess PollyFashion & Accessoires5.34×
04UniqloShopping4.18×
05PacSunFashion & Accessoires3.53×
06Foot LockerShopping2.90×
07Urban OutfittersShopping2.61×
08H&MShopping2.33×
09Nordstrom RackFashion & Accessoires2.18×
10Panda ExpressFood & Beverages2.07×
11NikeFashion & Accessoires1.97×
12ShoesFashion & Accessoires1.83×
13Women's clothingFashion & Accessoires1.82×
14WingstopFood & Beverages1.81×
15BeautyBeauty & Wellness1.75×
16Britney SpearsMusic & Radio1.59×
17Hip hop musicMusic & Radio1.58×
18Taco BellFood & Beverages1.57×
19Kohl'sShopping1.56×
20TikTokInternet & Social Media1.53×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Converse audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Converse audience vs. the country average · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.49×
ExtroversionTHRILL1.46×
Design AffinityPREMIUM1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Converse audience vs. the country average · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.64×
Need for SecurityCONSERVATISM0.80×
Career OrientationPOWER0.88×
0×1.00× baseline2×
Appendix

Explore more audiences

More Sportswear audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Converse over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/converse-19395” · Methodology