Rascasse Audience Intelligence

Volvo Target Market in Germany

Volvo has an estimated audience of 2.4M people in Germany.

#22among Car manufacturer in Germany
#383among brands in Germany
#140in Cars & Mobility

The average Volvo fan in Germany is 40.0 years old, more male, and lives primarily in Nordrhein-Westfalen.

By number of fans, Volvo ranks #22 among the 121 objects in Car manufacturer in Germany — 6.6× the group median.

Its fans are 0.7 years older than the group average of 39.3.

Women make up 26.7% of the fan base, 6.3 percentage points fewer than the group average.

Compared with the other 120 objects in Car manufacturer, Volvo fans stand out for their interest in Dacia Jogger, Kia Sportage and Hatchback.

Most fans live in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top affinities include Dacia Jogger, Polestar, Kia Sportage, with strongest over-indexing on Dacia Jogger (6.99× the country average).

Demographically, the Volvo audience skews more male with an average age of 40.0, and over-indexes on personality traits such as Need for Security, Quality Awareness.

The typical Volvo fan in Germany is more male, around 40.0 years old, with strong Need for Security tendencies and a notable affinity for Dacia Jogger.

Category: Cars & Mobility · Type: Brand · Subtype: Car manufacturer

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
2.4M
in Germany
Gender
26.7%♀
73.3% male
Age
40.0
average years
Country rank
#2945
among all objects in Germany
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Volvo

26.7% are female, 73.3% are male, average age 40.0.

Fig. 02

Gender split

26.7%
Female
73.3%
Male
Demographic split for Volvo audience in Germany
MetricValue
Female26.7%
Male73.3%
Average age40.0
Estimated audience size2.4M
Fig. 03

Age distribution

Ø 40.0
average years
Age distribution of the Volvo audience in Germany
Age bracketShare%
16-2419%
25-3419%
35-4421%
45-5422%
55+19%
Fig. 04

Worldwide distribution

5.9%

of the worldwide Volvo audience comes from Germany.

Worldwide audience distribution share by country for Volvo
CountryShare
United States12.4%
Japan6.7%
Brazil6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Volvo customers by region in Germany
#RegionReachAffinity×
01Hamburg~70K1.24×
02Schleswig-Holstein~100K1.23×
03Hessen~200K1.20×
04Nordrhein-Westfalen~600K1.17×
05Bayern~400K1.14×
06Niedersachsen~300K1.11×
07Baden-Württemberg~300K1.07×
08Rheinland-Pfalz~100K1.05×
09Sachsen~100K0.91×
10Bremen~20K0.91×
11Brandenburg~70K0.90×
12Mecklenburg-Vorpommern~40K0.89×
13Berlin~90K0.85×
14Thüringen~50K0.85×
15Saarland~20K0.80×
16Sachsen-Anhalt~40K0.72×
Fig. 06

Affinity by region

Affinity by region — Volvo, Germany
0.72×1.00×1.24×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Volvo audience vs. the country average
#·InterestCategoryAffinity×
01Dacia JoggerCars & Mobility6.99×
02PolestarCars & Mobility6.86×
03Kia SportageCars & Mobility6.69×
04City carCars & Mobility5.44×
05HyundaiCars & Mobility4.67×
06Automobile repair shopCars & Mobility4.48×
07Tesla MotorsCars & Mobility4.41×
08PeugeotCars & Mobility4.28×
09Used carCars & Mobility4.00×
10HatchbackCars & Mobility3.74×
11Used CarsCars & Mobility3.59×
12Auto mechanicCars & Mobility3.52×
13TireCars & Mobility3.43×
14BYD AutoCars & Mobility3.22×
15Škoda AutoCars & Mobility3.13×
16Ford Motor CompanyCars & Mobility3.04×
17AutoScout24Cars & Mobility2.55×
18RVsCars & Mobility2.55×
19PorscheCars & Mobility2.28×
20Motor vehicleCars & Mobility2.09×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Volvo audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Volvo audience vs. the country average · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.69×
Quality AwarenessPREMIUM1.52×
Luxury OrientationPREMIUM1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Volvo audience vs. the country average · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.75×
ExtroversionTHRILL0.83×
CreativityOPEN0.87×
0×1.00× baseline2×
Appendix

Explore more audiences

More Car manufacturer audiences in Germany

Related rankings

See Volvo audiences in other countries

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in Germany with measurable interest in Volvo over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/de/volvo-1176” · Methodology