Rascasse Audience Intelligence

Weather Underground (weather service) Target Market in United States

Weather Underground (weather service) has an estimated audience of 7.7M people in United States.

#508among brands in United States#333in Home & Garden

The average Weather Underground (weather service) fan in United States is 42.3 years old, balanced, and lives primarily in California.

Most fans live in California, New York, Florida.

Top affinities include Weather radar, Berghain, Medieval Times, with strongest over-indexing on Weather radar (48.86× the country average).

Demographically, the Weather Underground (weather service) audience skews balanced with an average age of 42.3, and over-indexes on personality traits such as Patriotism, Community Orientation.

The typical Weather Underground (weather service) fan in United States is balanced, around 42.3 years old, with strong Patriotism tendencies and a notable affinity for Weather radar.

Category: Home & Garden · Type: Brand

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
7.7M
in United States
Gender
54.6%♀
45.4% male
Age
42.3
average years
Country rank
#4612
among all objects in United States
Fig. 01

Search interest · 12-month trend

+20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Weather Underground (weather service)

54.6% are female, 45.4% are male, average age 42.3.

Fig. 02

Gender split

54.6%
Female
45.4%
Male
Demographic split for Weather Underground (weather service) audience in United States
MetricValue
Female54.6%
Male45.4%
Average age42.3
Estimated audience size7.7M
Fig. 03

Age distribution

Ø 42.3
average years
Age distribution of the Weather Underground (weather service) audience in United States
Age bracketShare%
16-2423%
25-3413%
35-4414%
45-5417%
55+33%
Fig. 04

Worldwide distribution

78.4%

of the worldwide Weather Underground (weather service) audience comes from United States.

Worldwide audience distribution share by country for Weather Underground (weather service)
CountryShare
United States78.4%
Switzerland5.7%
India4.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Weather Underground (weather service) customers by region in United States
#RegionReachAffinity×
01Vermont~50K3.64×
02Maine~80K2.70×
03Alaska~40K2.43×
04New Hampshire~70K2.39×
05Montana~50K2.06×
06Wyoming~20K1.84×
07Wisconsin~200K1.47×
08South Dakota~30K1.36×
09Colorado~200K1.34×
10Minnesota~200K1.27×
11Nebraska~60K1.25×
12Iowa~90K1.23×
13Oregon~100K1.21×
14Connecticut~90K1.14×
15North Dakota~20K1.14×
16Massachusetts~200K1.06×
17Virginia~200K1.04×
18Idaho~40K1.01×
19North Carolina~200K0.94×
20Louisiana~100K0.92×
21New Mexico~40K0.92×
22Pennsylvania~300K0.91×
23Rhode Island~20K0.91×
24Washington~200K0.90×
25West Virginia~40K0.90×
26Michigan~200K0.89×
27Kansas~60K0.86×
28Maryland~100K0.85×
29Delaware~20K0.85×
30Missouri~100K0.78×
31Mississippi~50K0.69×
32New Jersey~100K0.68×
33South Carolina~80K0.67×
34New York~300K0.65×
35Ohio~200K0.64×
36Indiana~100K0.61×
37Illinois~200K0.60×
38Arkansas~40K0.59×
39Florida~300K0.57×
40California~500K0.53×
41Tennessee~90K0.53×
42Alabama~60K0.49×
43Utah~30K0.46×
44Texas~200K0.45×
45Kentucky~50K0.44×
46Arizona~70K0.42×
47Oklahoma~40K0.42×
48Georgia~100K0.41×
49Nevada~30K0.39×
50Hawaii~10K0.34×
Fig. 06

Affinity by region

Affinity by region — Weather Underground (weather service), United States
0.34×1.00×3.64×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Weather Underground (weather service) audience vs. the country average
#·InterestCategoryAffinity×
01Weather radarHome & Garden48.86×
02BerghainMusic & Radio24.36×
03Medieval TimesMovies & TV23.97×
04American Cruise LinesTravel & Leisure22.59×
05Armageddon (1998 film)Movies & TV20.00×
06Face/OffMovies & TV20.00×
07Vera FarmigaMovies & TV16.25×
08AccuWeatherHome & Garden15.43×
09Beverly Hills CopMovies & TV14.77×
10Julian CasablancasMusic & Radio14.75×
11New York PostNews10.82×
12Storm chasingTravel & Leisure9.07×
13Sarah Michelle GellarMovies & TV7.18×
14National Weather ServiceHome & Garden7.17×
15MeteorologyHome & Garden6.94×
16The Weather ChannelNews4.00×
17Drudge ReportNews3.82×
18Weather forecastingHome & Garden3.39×
19Scooby-DooMovies & TV3.33×
20Britney SpearsMusic & Radio1.72×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Weather Underground (weather service) audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Weather Underground (weather service) audience vs. the country average · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.85×
Community OrientationOPEN1.55×
Convenience OrientationPREMIUM1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Weather Underground (weather service) audience vs. the country average · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.76×
Luxury OrientationPREMIUM0.78×
Healthy LifestyleBALANCE0.86×
0×1.00× baseline2×
Appendix

Explore more audiences

More Home & Garden audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Weather Underground (weather service) over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/weather-underground-weather-service-139931” · Methodology