A data profile of the people who buy, follow and care about Indian subcontinent in United Arab Emirates — modelled from more than twelve digital signal sources. Indian subcontinent has an estimated audience of 1,443,442 people in United Arab Emirates.
The average Indian subcontinent fan in United Arab Emirates is 36.4 years old, more male, and lives primarily in Dubai.
The audience is concentrated in Dubai, Emirate of Abu Dhabi, Emirate of Sharjah.
Top brand affinities include India national cricket team, Radio, Pizza, with strongest over-indexing on India national cricket team (1.55× the country average).
Demographically, the Indian subcontinent audience skews more male with an average age of 36.4, and over-indexes on personality traits such as Career Orientation, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 6 regions tracked by Rascasse.
The typical Indian subcontinent fan in United Arab Emirates is more male, around 36.4 years old, with strong Career Orientation tendencies and a notable affinity for India national cricket team.
The key figures that characterise the Indian subcontinent profile in United Arab Emirates.
29.2% are female, 70.8% are male, average age 36.4.
| Metric | Value |
|---|---|
| Female | 29.2% |
| Male | 70.8% |
| Average age | 36.4 |
| Estimated audience size | 1,443,442 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 34% | |
| 30-39 | 31% | |
| 40-49 | 18% | |
| 50+ | 6% |
of the worldwide Indian subcontinent audience comes from United Arab Emirates.
| Country | Share |
|---|---|
| India | 30.0% |
| United States | 10.8% |
| United Kingdom | 5.3% |
Where the Indian subcontinent audience in United Arab Emirates is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Emirate of Sharjah | ~400K | 1.17× | |
| 02 | Fujairah | ~40K | 1.02× | |
| 03 | Dubai | ~1M | 1.01× | |
| 04 | Emirate of Ajman | ~100K | 0.99× | |
| 05 | Ras Al Khaimah | ~70K | 0.97× | |
| 06 | Emirate of Abu Dhabi | ~500K | 0.88× |
The strongest cross-interests of the Indian subcontinent audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Breakfast television | Movies & TV | 2.25× | ||
| 02 | Oman Air | Travel & Leisure | 2.02× | ||
| 03 | Hinduism | Politics & Society | 1.94× | ||
| 04 | Cutlery | Home & Garden | 1.93× | ||
| 05 | Buddhism | Health | 1.92× | ||
| 06 | Rail transport | Travel & Leisure | 1.90× | ||
| 07 | Activism | Politics & Society | 1.84× | ||
| 08 | Townhouse | Home & Garden | 1.82× | ||
| 09 | Pizza | Food & Beverages | 1.72× | ||
| 10 | Public transport | Cars & Mobility | 1.71× | ||
| 11 | Rice | Food & Beverages | 1.67× | ||
| 12 | Alternative medicine | Business & Career | 1.60× | ||
| 13 | Radio | Technology & Electronics | 1.59× | ||
| 14 | Crossword | Games | 1.58× | ||
| 15 | India national cricket team | Sports | 1.55× | ||
| 16 | Street food | Food & Beverages | 1.55× | ||
| 17 | International school | Business & Career | 1.53× | ||
| 18 | United Nations | Politics & Society | 1.53× | ||
| 19 | God in Islam | Politics & Society | 1.51× | ||
| 20 | Birthday cake | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.39× | |
| Community Orientation | OPEN | 1.32× | |
| Tradition | CONSERVATISM | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.79× | |
| Price Sensitivity | PREMIUM | 0.85× | |
| Family Orientation | CONSERVATISM | 0.87× |
Indian subcontinent has an estimated audience of 1,443,442 people in United Arab Emirates, concentrated in Dubai and Emirate of Abu Dhabi.
29.2% of Indian subcontinent fans are female, 70.8% are male, with an average age of 36.4 years.
Indian subcontinent fans show strongest brand affinity for India national cricket team (1.55×), Radio (1.59×), and Pizza (1.72×) over the country average.
Indian subcontinent fans in United Arab Emirates are most concentrated in Dubai (reach ~1M), Emirate of Abu Dhabi (reach ~500K), and Emirate of Sharjah (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Indian subcontinent itself, the audience over-indexes on Radio (1.59×), Pizza (1.72×), Hinduism (1.94×), and Townhouse (1.82×) compared to the United Arab Emirates average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Arab Emirates who actively search for Indian subcontinent. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Arab Emirates. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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