Rascasse Audience Intelligence

Selena Gomez Audience in United States

Selena Gomez has an estimated audience of 13.3M people in United States.

#22among Actor Actress or TV Star in United States
#87among people in United States#180in Movies & TV

The average Selena Gomez fan in United States is 32.9 years old, more female, and lives primarily in California.

By number of fans, Selena Gomez ranks #34 among the 6622 objects in Actor Actress or TV Star in United States.

Its fans are 7.1 years younger than the group average of 40.0.

Women make up 67.6% of the fan base, 12.1 percentage points more than the group average.

Compared with the other 6621 objects in Actor Actress or TV Star, Selena Gomez fans stand out for their interest in The Perks of Being a Wallflower, Los Angeles Angels of Anaheim and Zara Larsson.

Most fans live in California, Texas, New York.

Top affinities include The Perks of Being a Wallflower, Los Angeles Angels of Anaheim, Zara Larsson, with strongest over-indexing on The Perks of Being a Wallflower (11.13× the country average).

Demographically, the Selena Gomez audience skews more female with an average age of 32.9, and over-indexes on personality traits such as Extroversion, Sustainability.

The typical Selena Gomez fan in United States is more female, around 32.9 years old, with strong Extroversion tendencies and a notable affinity for The Perks of Being a Wallflower.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
13.3M
in United States
Gender
67.6%♀
32.4% male
Age
32.9
average years
Country rank
#2626
among all objects in United States
Fig. 01

Search interest · 12-month trend

-20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Selena Gomez fans

67.6% are female, 32.4% are male, average age 32.9.

Fig. 02

Gender split

67.6%
Female
32.4%
Male
Demographic split for Selena Gomez audience in United States
MetricValue
Female67.6%
Male32.4%
Average age32.9
Estimated audience size13.3M
Fig. 03

Age distribution

Ø 32.9
average years
Age distribution of the Selena Gomez audience in United States
Age bracketShare%
16-2439%
25-3423%
35-4415%
45-5412%
55+10%
Fig. 04

Worldwide distribution

31.6%

of the worldwide Selena Gomez audience comes from United States.

Worldwide audience distribution share by country for Selena Gomez
CountryShare
United States31.6%
India4.9%
Brazil4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Selena Gomez fans by region: top regions in United States
#RegionReachAffinity×
01California~2M1.25×
02Texas~1M1.22×
03Hawaii~70K1.21×
04New Mexico~100K1.15×
05New York~900K1.14×
06Washington~300K1.14×
07Connecticut~200K1.13×
08Arizona~300K1.11×
09New Jersey~400K1.10×
10Oklahoma~200K1.10×
11Utah~100K1.09×
12Illinois~500K1.08×
13Massachusetts~300K1.08×
14Nevada~100K1.06×
15Oregon~200K1.05×
16Florida~900K1.03×
17Pennsylvania~500K1.03×
18Virginia~300K1.02×
19Indiana~300K1.02×
20Colorado~200K1.02×
21Idaho~70K1.02×
22Rhode Island~40K1.02×
23Michigan~400K1.01×
24Tennessee~300K1.01×
25Kansas~100K1.01×
26Maryland~200K1.00×
27Minnesota~200K1.00×
28Kentucky~200K1.00×
29Missouri~200K0.99×
30Ohio~500K0.98×
31Georgia~400K0.97×
32Iowa~100K0.97×
33North Carolina~400K0.96×
34Wisconsin~200K0.96×
35Arkansas~100K0.96×
36Nebraska~70K0.96×
37New Hampshire~50K0.96×
38South Carolina~200K0.91×
39Alabama~200K0.91×
40West Virginia~60K0.91×
41Maine~50K0.90×
42Louisiana~200K0.89×
43Alaska~20K0.88×
44Washington, District of Columbia~20K0.88×
45North Dakota~30K0.87×
46Mississippi~100K0.86×
47Delaware~30K0.86×
48South Dakota~30K0.86×
49Vermont~20K0.85×
50Montana~40K0.84×
Fig. 06

Affinity by region

Affinity by region — Selena Gomez, United States
0.84×1.00×1.25×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Selena Gomez audience vs. the country average
#·InterestCategoryAffinity×
01The Perks of Being a WallflowerMovies & TV11.13×
02Los Angeles Angels of AnaheimSports9.45×
03Zara LarssonMusic & Radio6.13×
04Princess PollyFashion & Accessoires4.22×
05Shohei OhtaniSports3.78×
06Sabrina CarpenterMusic & Radio3.56×
07Music educationMusic & Radio3.49×
08Music schoolMusic & Radio3.36×
09Millie Bobby BrownMovies & TV3.26×
10Ariana GrandeMusic & Radio2.81×
11Spirit HalloweenKids & Family2.42×
12Taylor SwiftMusic & Radio2.38×
13Stranger ThingsMovies & TV2.16×
14Fashion NovaShopping2.04×
15Self-loveHealth1.98×
16Self careHealth1.77×
17BeautyBeauty & Wellness1.75×
18SupermanMovies & TV1.74×
19Food and drinkFood & Beverages1.60×
20Harry PotterMovies & TV1.51×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Selena Gomez audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Selena Gomez audience vs. the country average · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.46×
SustainabilityBALANCE1.29×
Design AffinityPREMIUM1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Selena Gomez audience vs. the country average · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.65×
Need for SecurityCONSERVATISM0.68×
Quality AwarenessPREMIUM0.75×
0×1.00× baseline2×
Appendix

Explore more audiences

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Selena Gomez over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/selena-gomez-13326” · Methodology